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Social Media Strategy 2019

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Lenka Koppová
Lenka Koppová

Do you know how to create an efficient Social Media Marketing Strategy for your business in 2019? You don't need a long and complex document, you simply need to know the answer to a couple of basic questions and having an action plan that's aligned with your overall marketing goals. Sounds complicated? Don't worry, just follow the steps outlined in this presentation and you'll be able to create your own Social Media Marketing strategy quickly and easily!

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www.lenkakoppova.com @lenkakopp Social Media STRATEGY Starting 2019 the right way...
www.lenkakoppova.com @lenkakopp How does actually work? SOCIAL MEDIA
www.lenkakoppova.com @lenkakopp It’s about THEM! It’s not about YOU,
www.lenkakoppova.com @lenkakopp Social media STRATEGY
www.lenkakoppova.com @lenkakopp STRATEGY ● Why? ● Who? ● Where? ● What? ● When? ● How much/how often?
www.lenkakoppova.com @lenkakopp STRATEGY WHY? ● Your brand values ● Your purpose and mission ● Your WHY! ● What makes YOU different? ● What’s your tone of voice?
www.lenkakoppova.com @lenkakopp THE KNOW LIKE LOVE TRUST FACTOR
www.lenkakoppova.com @lenkakopp STRATEGY WHO? ● Who’s your target market? ● Who are your ideal customers? ● What do they have in common?
www.lenkakoppova.com @lenkakopp Get obsessed with your CUSTOMERS
www.lenkakoppova.com @lenkakopp STRATEGY WHERE? ● Where are THEY hanging out? ● Is social media the right place for your business? ● Which platforms? ● Consider online vs offline
www.lenkakoppova.com @lenkakopp Don’t try to be everywhere! Pick > 1 main platform > 1 supporting platform!
www.lenkakoppova.com @lenkakopp STRATEGY WHAT? ● What will you share on social? ● What type of content? ●
www.lenkakoppova.com @lenkakopp Map out your CUSTOMER JOURNEY
www.lenkakoppova.com @lenkakopp STRATEGY WHAT? ● Different content for different stage of the buying process: ○ Awareness ○ Interest/Consideration ○ Conversion ○ Loyalty
www.lenkakoppova.com @lenkakopp Educate Entertain Engage Inspire
www.lenkakoppova.com @lenkakopp But also SELL!
www.lenkakoppova.com @lenkakopp STRATEGY WHEN AND HOW OFTEN? ● It depends (on your goals)! ● Best time to post depends on your audience. ● Be consistent!
www.lenkakoppova.com @lenkakopp Quality over quantity
www.lenkakoppova.com @lenkakopp Social media GOALS Understand your
www.lenkakoppova.com @lenkakopp Think LONG-TERM But how long?
www.lenkakoppova.com @lenkakopp What’s your ROADMAP?
www.lenkakoppova.com @lenkakopp GOALS Where are you right now? ● Social media audit (current state) AND Where do you want to go? ● SMART goals (12 months & more specific for next 6 months)
www.lenkakoppova.com @lenkakopp Where are you right now? vs Where do you want to go?
www.lenkakoppova.com @lenkakopp S.M.A.R.T. GOALS Specific, Measurable, Achievable, Relevant and Timely 1. 2. 3.
www.lenkakoppova.com @lenkakopp Social ENGAGEMENT
www.lenkakoppova.com @lenkakopp LISTEN First
www.lenkakoppova.com @lenkakopp Be social Be engaging Be yourself
www.lenkakoppova.com @lenkakopp Schedule less ENGAGE more
www.lenkakoppova.com @lenkakopp QUESTIONS Ask
www.lenkakoppova.com @lenkakopp INTERESTED Be genuinely
www.lenkakoppova.com @lenkakopp CONVERSATIONS Start new
www.lenkakoppova.com @lenkakopp More SOCIAL Less Media!

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