This case study describes how Recipe Marketing helped WingFoot Iskiate, a new chia seed drink company, with branding and marketing challenges. Recipe positioned WingFoot Iskiate as a "Super Natural Energy Drink" and developed the logo, packaging, and e-commerce website to establish the brand and appeal to health-conscious consumers. Within one month of launch, WingFoot Iskiate gained placement in Whole Foods and regional grocery stores, with sales continuing to grow.

1. © 2010 Recipe Marketing

2. WingFoot Iskiate
Case Study
© 2012 Recipe Marketing

3. WingFoot Iskiate
Marketing Challenge
• WingFoot Iskiate, the first
chia drink mix, was created
by two nurses who
discovered the incredible
sustaining power of chia
seeds. WingFoot Iskiate is a
new company and faced all
the challenges of a start-up,
particularly brand
awareness.
© 2012 Recipe Marketing

4. WingFoot Iskiate
Marketing Strategy
• Recipe worked with WingFoot
Iskiate to position its product as
the “Super Natural Energy
Drink.” This quickly tells the
consumer what the product is
and does.
© 2012 Recipe Marketing

5. WingFoot Iskiate
Creative Mix
• Recipe developed the logo and
packaging for WingFoot Iskiate. The
package establishes WingFoot Iskiate
as an appealing trust-worthy brand
and is relevant to the target consumer-
heath conscious active adults.
© 2012 Recipe Marketing

6. WingFoot Iskiate
Creative Mix
• As a part of WingFoot Iskiate’s branding
campaign, Recipe developed an
e-commerce website. The site also
features a blog and testimonials from
WingFoot users. The site’s vibrant
colors and action photography bring the
brand’s energy to life.
© 2012 Recipe Marketing

7. WingFoot Iskiate Results
• Within one month of launch, WingFoot Iskiate gained placement in
Whole Foods as well as regional specialty grocery stores. Sales
continue to grow organically.
© 2012 Recipe Marketing