Spice Hunter Case Study

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Recipe developed The Spice Hunter's first advertising effort in the company's 30 year history. The campaign included print, TV and web. Recipe worked with Academy Award winning animator, Joan Gratz, to bring to life Spice Hunter's "your source for true flavor" positioning. The TV commercial raised brand awareness and garnered a Telly Award for it's creativity.

© 2011 Recipe Marketing Spice Hunter Case Study

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Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.

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