Bonipak Case Study

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Bonipak, a produce grower, worked with marketing agency Recipe to promote their products at the Produce Marketing Association's Fresh Summit trade show. Recipe developed a "Bonipak Wedge" salad featuring Bonipak lettuce that was served at four high profile restaurants in Atlanta during the summit. Bonipak's sales team then invited customers and prospects to dine at the restaurants, providing a unique way to showcase their produce beyond the trade show floor. The promotion was a success, with the restaurants reporting brisk sales of the featured salad and generating over 150,000 impressions through follow up press releases.

Business Self Improvement

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Good food and beverage has become imperative to events, and being on the same page as your caterer in terms of food selection, cocktails, service style and sourcing is central to the overall success of your programs. But how do you get to that place? Discover 12 key F&B questions you should be asking your partners and discover what answers make most sense to you and your event during this highly interactive session. Learner Outcomes • Discover why communication with your caterer is central to the success of your events. • Discover key questions to ask any caterer when you are planning a meal or food function. • Understand the value of a well-planned meal to the overall satisfaction of your attendees.

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