C2K Layar #SMC073

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The document discusses augmented reality and its potential as a new mass medium. It describes two types of augmented reality - location based mobile AR and image/marker based AR that can be used on PCs with webcams or mobile devices. It outlines how AR uses features of mobile phones like cameras, GPS, compasses, internet access, and sensors. The document suggests applications of AR in marketing where big brands are already using it. It provides an example of an AR application called Conquar that has over 10,000 users across 14 countries. It encourages questions about the concept and viability of AR.

Technology

AugmentedReality C2K / Fred van Rijswijk Twitter: @C2KOnline #SMC073

2 type augmentedreality Location based Mobile Outside Image/marker based PC + Webcam Inside

AR gebruikt alles van uw mobiele telefoon Camera GPS Kompas Internet Accelerometer 3D Maps Audio Video Bellen SMS E-mail

AUGMENTED REALITY :-By superimposing virtual imagery, sound and theoretically even other sensorial enrichment over real-world environments in real-time, augmented reality serves as a tool to ever more enhance a human being’s awareness and performance. Originally developed for military applications, the technology has since been transferred to civilian domains such as the medical field, the automobile or leisure industries and many more. While already in place and constantly receiving improvement, augmented reality still faces many shortcomings that limit its effectiveness and portability.

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