This presentation will be focused on different approaches to publish and distribute our creations online to the world.

1. Windows Mobile Programming for
Fun and Profit
Chris Craft
Windows Mobile MVP
ACS Technologies
Email: ChrisJCraft@gmail.com
Blog: http://cjcraft.com/blog
1

2. Microsoft Tag: Web Site
2

3. Microsoft Tag: Mobile App
Support Tag Types
• URL
• Free Text
• vCard
• Dialer
3

4. Handango
Market Metrics
• Avg. number of applications purchased per order: 1.12
• Avg. selling price of mobile content: $18.93
• Number of new mobile content providers: 1,291
• Number of new mobile content titles: 9,946
4

5. Handango – Sales by Category
5

6. Handango – Average Selling Price
6

7. Handango – Apps Sold by Platform
7

8. Handango – Apps Sold by Platform
8

9. Handango – Top 10 Searches
9

10. PocketGear.com's App Store
10

11. iPhone App Store
It has been predicted that the App Store could
create a profitable marketplace with revenue
exceeding US$1 billion annually for the company.
As of February 10, 2009, there are over 20,000
third-party applications officially available for the
iPhone and iPod Touch on the App Store.
10 million applications were downloaded the first
weekend.
On January 16, 2009, Apple announced on its
website that 500 million applications had been
downloaded.
11

12. Trism Makes $250,000 Since Release
Trism, a popular Bejeweled replacement
available in the iPhone's App Store, has
reportedly made the developer $250,000 in
the two month since its release.
While that's not crazy-mad profit for a team of
programmers to make on even a casual
game, one must remember that Trism was
coded by just one guy.
Sales will probably decline over time as the
title loses prominence in the App Store, but it's
not a completely absurd thought that the game
could break $1 million in sales eventually. And
as everyone knows, a million bucks is officially
a lot of money.
12

13. Windows Mobile Marketplace
An easily discovered on-device
application that is installed on
every Windows Mobile 6.5
device, and includes prominent
placement on the Start menu.
Leverage existing Microsoft
developer tools, such as Visual
Studio, for faster time to market.
70% of sales go to app developer.
13

14. Windows Mobile Marketplace
Distribute your applications globally.
With more than 50 device manufacturers and
160 mobile operators in 55 countries
designing or offering Windows Mobile devices.
And, starting with Windows Mobile
6.5, Windows® Marketplace for Mobile will be
installed on every retail Windows Mobile
device. So millions of users around the world
can shop for your applications.
Stay informed. Be the first to sell your
applications in the Marketplace. Sign up for
the Developer Newsletter to be notified about
early registration.
14

15. Windows Mobile Marketplace
15

16. Windows Mobile Marketplace
16

17. Zune Marketplace
17

18. Xbox Live Marketplace
18

19. Ideas: 99Designs.com
19

20. Ideas: 99Designs.com
20

21. Ideas: 99Designs.com
21

22. Ideas: 99Designs.com
22

23. Ideas: 99Designs.com
23

24. 24

25. 25

26. 26