This document provides an overview of Microsoft Cloud Platform. It discusses what cloud computing is, the different service categories and cloud types. It then describes Microsoft's cloud strategy and history in cloud computing. The rest of the document details Microsoft's cloud infrastructure including their global data center network, server container deployment, and categories of cloud services like compute, storage, data and platform services. Pricing models for consumption, subscription and volume licensing are also mentioned.

1. Microsoft Cloud Platform
Soumow Atitallah
Microsoft Student Partner
Inspired by the presentation of David Choi.

2. What is Cloud Computing?
Use (services, information, etc.)
Build (applications, data, etc.)
Host (software, database, etc.)
Your Someone
Own Else’s
Data Center Data Center

3. What is Cloud Computing?
Software (as-a-service)
Service Categories
Platform (as-a-service)
Infrastructure (as-a-service)
Community
Dedicated
Hybrid Cloud
Private Public
Cloud Cloud
Cloud Types

4. What is Cloud Computing?
Service Categories
Infrastructure Platform Software
(On-Premise) (as a Service) (as a Service) (as a Service)
You manage
Applications Applications Applications Applications
You manage
Data Data Data Data
Runtime Runtime Runtime Runtime
Managed by vendor
Middleware Middleware Middleware Middleware
You manage
Managed by vendor
O/S O/S Managed by vendor O/S O/S
Virtualization Virtualization Virtualization Virtualization
Servers Servers Servers Servers
Storage Storage Storage Storage
Networking Networking Networking Networking

5. Microsoft Cloud Strategy
Platform of Choice

6. Microsoft Cloud Strategy
History in the Cloud
(6 years)
(7 years)
(15 years) 4B emails/day
5B conf
(11 years) 450M+ min/yr
(11 years) 2B active users
320M+ queries/mth
(12 years)
active
Largest non-
users
(13 years) ICP/IP cloud
550M service
users/mth x100M users
(15 years)
450M+
active users

7. The Microsoft Cloud
Data Center Infrastructure
> Purpose-built data center to host
containers at large scale
 Cost $500 million, 100,000 square
foot facility (10 football fields)
> 40 foot shipping containers can
house as many as 2,500 servers
 Density of 10 times amount of
compute in equivalent space in
traditional data center
> Deliver an average PUE of 1.22
 Power Usage Effectiveness
benchmark from The Green Grid™
consortium on energy efficiency

8. The Microsoft Cloud
Data Center Infrastructure

9. The Microsoft Cloud
Server Container Deployment

10. The Microsoft Cloud
Server Container Deployment

11. The Microsoft Cloud
Server Container Deployment

12. The Microsoft Cloud
Server Container Deployment

13. The Microsoft Cloud
Server Container Deployment

14. The Microsoft Cloud
Server Container Deployment

15. The Microsoft Cloud
Server Container Deployment

16. The Microsoft Cloud
~100 Globally Distributed Data Centers
Quincy, WA Chicago, IL San Antonio, TX Dublin, Ireland Generation 4 DCs

17. The Microsoft Cloud
Highly available, scalable, and consistent application fabric environment

18. The Microsoft Cloud
Categories of Services
Application Services
Software Services
Platform Services
Infrastructure Services

19. Windows Azure Platform
Personal Data Application Information
Application Services Repository Marketplace Marketplace
Services Workflow Distributed
Frameworks Hosting Hosting Cache
Secure Token Declarative Claims-Based Federated
Security Service Policies Identity Identities
On-Premise
Connectivity Service Bus Registry
Bridging
Relational ADO.NET, Data
Data Database ODBC, PHP
Transact-SQL
Synchronization
Compute C/C++
Win32 VHD
Dynamic Message Distributed Content
Storage Tabular Data
Blobs
Queues File System Distribution

20. Windows Azure Platform
Application Services
Frameworks “Dublin” “Velocity”
Security Access Control “Geneva”
Project
Connectivity Service Bus “Sydney”
SQL Azure
Data Data Sync
Compute
Content
Storage Table Storage Blob Storage Queue Drive Delivery
Network

21. http://www.azure.com
Sign up at the Windows
Azure Platform
developers’ portal
Windows Azure access
Developer tools
White papers
Sample applications
Plan pilot applications,
proofs of concept, and
architectural design
sessions with Windows
Azure partners

22. Application Models
Web Hosting High Performance Computing
 Massive scale infrastructure  Parallel & distributed processing
 Burst & overflow capacity  Massive modeling & simulation
 Temporary, ad-hoc sites  Advanced analytics
Application Hosting Information Sharing
 Hybrid applications  Reference data
 Composite applications  Common data repositories
 Automated agents / jobs  Knowledge discovery & mgmt
Media Hosting & Processing Collaborative Processes
 CGI rendering  Multi-enterprise integration
 Content transcoding  B2B & e-commerce
 Media streaming  Supply chain management
Distributed Storage  Health & life sciences
 External backup and storage  Domain-specific services

23. Demo
Hello Cloud !

24. Pricing
CONSUMPTION SUBSCRIPTION VOLUME LICENSING
“Pay as you go and grow” “Value for a commitment“ “Coordinated purchasing”
Available at launch Select offers Announced Planned for FY11
• Low barrier to entry and flexibility • Discounts for commitment • Unified purchasing through EA
• Optimized for cloud elasticity • Plans for payment predictability • Introduction to volume discounts
 Compute  Web Edition (1GB)  Service Bus
• $0.12 / CPU hour • $9.99 / month • $0.15 / 100k messages
 Storage  Business Edition (10GB)  Access Control
• $0.15 / GB / month • $99.99 / month • $0.15 / 100k tokens
• $0.01 / 10k txn / month  Bandwidth  Bandwidth
 Bandwidth • $0.10 in / GB • $0.10 in / GB
• $0.10 in / GB • $0.15 out / GB • $0.15 out / GB
• $0.15 out / GB

25. Case Study
About Solution
 kbb.com, established 1995;  Cloud-based overflow capacity
vehicle data aggregation and  Windows Azure Web Role
publication service provider
 SQL Azure database
 14M UU/month
 Multiple physical data centers
Benefits
 ~$100,000 savings / year in
hosting costs alone
 Retire failover data center (27
Web servers & 9 SQL Servers)
 <1% code changes needed for
application compatibility
 6 weeks down to 6 minutes to add
server capacity

26. Case Study
About Solution
 Legacy call-center application for  Cloud-based Web-enablement of
order processing and fulfillment on-premise assets
 On-premise systems integration  Windows Azure Web Role
with ERP and master data  Web services integration via on-
management premise ESB endpoints
Benefits
 “In a matter of weeks, we were
able to see the fruits of our efforts
very rapidly.“ – Kevin Flowers, Dir.
Enabling Technologies
 “The resilience and reliability of
this platform is some of the
benefits that we are seeing.” – Esat
Sezer, SVP & CIO

27. Case Study
About Solution
 Complex Monte Carlo simulations  Massively scalable compute
to calculate financial risks leveraging cloud capacity
 Daily risk analysis load equivalent  Deployed on 2K Windows Azure
to processing 4 trillion US Stocks instances; 10K+ in 2010
 Existing on-premise HPC  Windows Azure Worker Role
implementation  Windows Azure Blob and Queue
 AppFabric Service Bus
Benefits
 Elastic scaling to effectively meet
customer demands
 Turning elements of its peak load
infrastructure from a fixed cost to
a variable cost

28. Case Study
About Solution
 Web-based ERP and accounting  Cloud-based SaaS deployment
software to help mid-sized  Windows Azure
businesses automate customized
 SQL Azure
business processes
 Business needs: Benefits
 Launch a SaaS offering which includes  Application migration completed
on demand infrastructure and billing in 3 weeks with 2 developers
 Maintain a 24/7 production
environment
 Customers can implement
 Minimize development efforts for both
solution without investing in on-
on-premise and SaaS offerings premise infrastructure; can save
 Technical implementation ~$8,000 for startup costs
 Web – IIS 7, ASP.NET 3.5
 Server – SQL Server 2005/2008,
Windows Server 2003/2008
 Tools – Visual Studio 2008, .NET
Framework 3.5

29. Case Study
About Solution
 Online service providing  Hybrid cloud application
productivity tools to help students  Cloud-based extensions and
conduct research, write better services mash-ups with on-
papers, and get help on-demand premise implementation
 Technical implementation  Windows Azure application
 Client – Windows Mobile 6
 .NET Services service bus, access
 Web – IIS 6, ASP.NET 3.5
control, & workflows
 Server – Windows Server 2003, SQL
Server 2005 Benefits
 Services – Bing Search, Windows Live
 $500,000 savings in dev. costs
Messenger Web Toolkit
 Tools – Visual Studio 2008, .NET  40% faster time-to-market
Framework 3.5, .NET Compact
 More effective development
Framework 3.5
 Cost-effective scalability and
enhanced availability

30. Thank you!
soumow@student-partners.com
http://soumow.blogspot.com
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