This document discusses whether Windows Azure is the right cloud platform. It covers why cloud computing is beneficial as a utility service model, why Microsoft is well-positioned in the cloud with its breadth of offerings across platforms, and what types of scenarios are well-suited for the Windows Azure platform, such as applications with changing loads or seasonal usage patterns. It also addresses some challenges with cloud like data security and outlines steps to evaluate and adopt cloud computing like identifying opportunities, calculating total cost of ownership, and conducting proof of concepts.

1. Is Windows Azure right for you?
Ryan CrawCour
Solution Architect &
Microsoft v-TSP, Windows Azure Platform
31 May 2011

2. What we will cover …
 Why the Cloud?
 Why Microsoft?
 Why Windows Azure?
 Why “not” Windows Azure?
 How do I get in?

3. What we won’t …
 Office 365
 CRM Online
 SharePoint Online

4. Why the Cloud?

5. Cloud =
BIG

6. Cloud is REAL

7. Cloud is EXCITING

8. Just like Electricity
vs

9. Benefits of a Utility Service Model
 Easy
 Ubiquitous
 Lower barrier of entry
 Consumption-based billing
 Capacity on tap

10. Debunking the Myths
 It’s been done before
 The Cloud is just fancy Virtualisation
 The Cloud is not for me because I don’t …
 Build hugely scalable applications
 Use technical computing, map/reduce, etc.
 The Cloud is not for me because I am an Enterprise
 Cloud Computing locks you in to a vendor
 The Cloud is not secure

11. Why Microsoft?

12. Why Microsoft?
 Breadth
 Symmetry
 Synergy
 Experience

13. Server Platform Service Platform
Traditional Private or Private or Public Microsoft Cloud
Datacenter Public Cloud Cloud
Windows Azure
Windows Windows Azure
Server platform
appliance
On-Premises Options
Off-Premises Options (Private or Public)
Windows Server
SQL Server Common Windows Azure
System Center SQL Azure
Development Tools
Visual Studio System Center
.NET Framework Visual Studio Windows Azure Platform
Traditional Datacenter Hardware Management Appliance
Identity
Choice of Hardware Specified Hardware ( Compute-Network –
Software purchased as a product Storage)
Customer / Partner delivers IT service Software acquired as a service
Microsoft / Partner / Customer delivers IT
service

14. “By 2013, only Microsoft and VMware will be
perceived as leaders in both cloud
computing and enterprise computing.” -
Gartner
MS emphasizes offerings on all the fronts
http://blogs.pcmag.com/miller/assets_c/2010/10/Cloud%20Vendor%20Emphais-16535.php

15. Why Windows Azure?

16. Types of Cloud Stuff
“IaaS” “PaaS” “SaaS”
Infrastructure-as-a-Service Platform-as-a-Service Software-as-a-Service
host build consume

17. Packaged Infrastructure Platform Software
(as a Service) (as a Service)
Software (as a Service)
Applications Applications Applications Applications
You manage
Data Data Data Data
You manage
Runtime Runtime Runtime Runtime
Managed by vendor
Middleware Middleware Middleware Middleware
Managed by vendor
You manage
O/S O/S O/S O/S
Virtualization Virtualization Managed by vendor Virtualization Virtualization
Servers Servers Servers Servers
Storage Storage Storage Storage
Networking Networking Networking Networking

18. Windows Azure Platform
AppFabric

19. Usage Patterns for Cloud
Growing Declining Seasonal
Burst Unpredictable Flat

20. Scenarios for Cloud Computing
Scenario Why Suitable
Public facing Web Sites You’re already comfortable with it being on the Internet
Applications with Changing Load Benefit from cost efficiency provided by Elastic nature of the Cloud
Only pay for what you use
Applications with Uncertain Lifetime Easy Entry and Easy Exit
Scale Fast or Fail Fast Turn up the power, turn down the power as you need
Data Centre Extension Burst overflow during peak periods
Disaster Recovery Off-site back-up storage or fail over
SaaS Business Model Cloud is ideally suited to do SaaS

21. What are (some of) the challenges?
 Physical Control
 Geographic Proximity
 Regulatory Compliance
 Data Security
 Data Sovereignty
 Does this mean Cloud is NOT for me ?

22. How do I get this Cloud Thing?
“Reach for the Sky.” – Woody in “Toy Story”

23. Evaluating Cloud Computing
“Adventure is just bad planning” – Roald Anderson, Norwegian Explorer
Clarity & Insight
1 2 3 4
Awareness Assessment Experiment Adoption
(POC)

24. Identifying Opportunities
 Platform Alignment  SLA Requirements
 Ease of Code Migration  Data Sensitivity
 Ease of Data Migration  Policy Barriers
 Savings  Regulatory Barriers
 Access Method
 Usage Pattern

25. Calculating TCO
 On-Premises TCO  In-Cloud TCO
 Hosting  Data transfers
 Facilities – including  Compute
energy & cooling costs  Storage
 Hardware  CDN
 Licensing  SQL Azure
 Maintenance  Access Control
 Labour  Service Bus
 Other  Other

26. Savings & ROI
 Monthly Savings = In-Cloud TCO – On-Premises TCO
 Total Savings = Savings X Months
 ROI = Total Savings – Migration Expenses

27. And that’s a wrap…
 The Cloud is BIG, it’s REAL, it’ Happening!
 Microsoft is well positioned in PaaS
 Microsoft has synergy & symmetry from on-premises to
the Cloud and back again
 Windows Azure Platform is great, for the right scenario
 Intergen knows Windows Azure…

28. Questions

29. Thank You