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June 13, 2017
Paul Mangell – This Is Alpha CRC; David Landsman, Jaromir Sojka – SAP Ariba (SAP)
Win New Business and Other Growth –
Hacking Opportunities for Suppliers Using
SAP Ariba Discovery
2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
Introductions
Customer: This Is Alpha CRC
Overview of SAP Ariba Discovery
QA
Agenda
3thisisalpha.com 3thisisalpha.com
Smart. Human. Global.
4thisisalpha.com 4thisisalpha.com
5thisisalpha.com 5thisisalpha.com
Introduction to Alpha CRC
The Most Powerful Stories – Told Globally
6thisisalpha.com 6thisisalpha.com
This is Alpha – and Alpha is global
Transcreators and Localizers and Global Story Tellers
7thisisalpha.com 7thisisalpha.com
USA
AFRICA
£345,9842
AUSTRALIA
£345,9842
RUSSIA
£345,9842
Alpha CRC Influence and Coverage
USA and
Canada
South
America
North
Europe
Middle
East
Russia
East
Asia
Aus NZ
South
Africa
IndiaLatin
America
Southern
Europe
8thisisalpha.com 8thisisalpha.com
Alpha CRC & SAP Ariba Discovery
• 2006: One of SAP/Ariba’s transcreation and localization
services providers
• 2011: SAP Ariba Discovery
• SAP Ariba Discovery - a perfect solution
9thisisalpha.com 9thisisalpha.com
New challenges
• Previously
• Now
Solution: e-procurement through SAP Ariba Discovery
No time limit
Commoditized 3%
25%
Long
Sales
Cycle
10thisisalpha.com 10thisisalpha.com
Business results
2.5 to 3 years
2 to 3 months
5k € to 4.5m € 100%
Reduced cost of sales 100% qualified
+42% per year
11thisisalpha.com 11thisisalpha.com
Lessons learned
22%
Profile Efficiency tool
12thisisalpha.com 12thisisalpha.com
Recommendations
• To sellers
• To buyers
ROI
Criteria
13thisisalpha.com 13thisisalpha.com
What’s next with SAP Ariba
solutions?
14thisisalpha.com 14thisisalpha.com
THANK YOU
thisisalpha.com
Paul Mangell
pmangell@thisisalpha.com
Tel: +44 1223 431 013
Mob: +44 7762 101 975
15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
It’s a very cost-effective way to find new customers.
You are connecting with customers at the exact moment
in time that they are looking for new suppliers.
You customize your profile and receive automatic e-mail alerts
with leads.
What is SAP Ariba Discovery?
16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
Get e-mail notifications for every lead
The process is beautifully simple
Create your profile
Register and create your
SAP Ariba commerce cloud
profile
http://discovery.ariba.com
http://seller.ariba.com
Get lead notification
Find out when postings
match your profile or
when a buyer contacts
you
Collaborate with
a buyer
Use QA and direct-
messaging features
Submit your proposal
Submit your proposal
to the buyer
Reach target audience faster and more easily than through traditional marketing and sales channels
1 2 3 4
17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
“Using [SAP] Ariba Discovery has changed our world. We have experienced 2X
growth in revenue generated either directly or indirectly from SAP Ariba
solutions.”
Jonah Manning, Founder and CEO, PeopleOps
“It’s just so easy. I have so many leads. I am still trying to qualify them all.”
Sam Crawford, Director of Operations, Armed Forces Construction Group LLC
“Having visibility into when and where the opportunities are available is huge.
If we weren’t aware of those opportunities we would miss the window.”
Quentin McCorvey Sr., President and COO, M&R Distribution Services
Don’t take our word for it
18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
Win business and buy too!
Buy Sell
19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
Leverage our community
2 million+
suppliers
20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
Major U.S. retailer:
$1 million
Artificial Christmas trees
Food distribution company:
$1 million
Peanuts in shells
Consumer products company:
$1 million
Toilet paper
Specialty retailer:
$500,000
Pickles
Major retailer:
$500,000
Organic dog treats
Beauty salon:
$50,000
Human hair
Find suppliers for common – or uncommon – things
21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
“Exactly what I need!”
Products
Territories
Diversity
Activity
Ratings
Services
Location
Industry
Green Quality
Membership Last updated
References Credit score
Certification
Our powerful matching algorithm takes suppliers’
whole profile into account
Experience the power of SAP Ariba Discovery matching
22PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
Questions
23PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Public
Please complete session survey
Locate Session Click Surveys Button Select Breakout Survey Rate Session
Business Development EMEA Consultant, SAP Ariba Discovery
Jaromir Sojka
jaromir.sojka@sap.com
+420.234.725.398
Global Senior Director, SAP Ariba Discovery
David Landsman
david.landsman@sap.com
+1.678.336.2797
Thank you.

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Win New Business and Other Growth-Hacking Opportunities for Suppliers Using SAP Ariba Discovery

  • 1. PUBLIC June 13, 2017 Paul Mangell – This Is Alpha CRC; David Landsman, Jaromir Sojka – SAP Ariba (SAP) Win New Business and Other Growth – Hacking Opportunities for Suppliers Using SAP Ariba Discovery
  • 2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public Introductions Customer: This Is Alpha CRC Overview of SAP Ariba Discovery QA Agenda
  • 5. 5thisisalpha.com 5thisisalpha.com Introduction to Alpha CRC The Most Powerful Stories – Told Globally
  • 6. 6thisisalpha.com 6thisisalpha.com This is Alpha – and Alpha is global Transcreators and Localizers and Global Story Tellers
  • 7. 7thisisalpha.com 7thisisalpha.com USA AFRICA £345,9842 AUSTRALIA £345,9842 RUSSIA £345,9842 Alpha CRC Influence and Coverage USA and Canada South America North Europe Middle East Russia East Asia Aus NZ South Africa IndiaLatin America Southern Europe
  • 8. 8thisisalpha.com 8thisisalpha.com Alpha CRC & SAP Ariba Discovery • 2006: One of SAP/Ariba’s transcreation and localization services providers • 2011: SAP Ariba Discovery • SAP Ariba Discovery - a perfect solution
  • 9. 9thisisalpha.com 9thisisalpha.com New challenges • Previously • Now Solution: e-procurement through SAP Ariba Discovery No time limit Commoditized 3% 25% Long Sales Cycle
  • 10. 10thisisalpha.com 10thisisalpha.com Business results 2.5 to 3 years 2 to 3 months 5k € to 4.5m € 100% Reduced cost of sales 100% qualified +42% per year
  • 14. 14thisisalpha.com 14thisisalpha.com THANK YOU thisisalpha.com Paul Mangell pmangell@thisisalpha.com Tel: +44 1223 431 013 Mob: +44 7762 101 975
  • 15. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public It’s a very cost-effective way to find new customers. You are connecting with customers at the exact moment in time that they are looking for new suppliers. You customize your profile and receive automatic e-mail alerts with leads. What is SAP Ariba Discovery?
  • 16. 16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public Get e-mail notifications for every lead The process is beautifully simple Create your profile Register and create your SAP Ariba commerce cloud profile http://discovery.ariba.com http://seller.ariba.com Get lead notification Find out when postings match your profile or when a buyer contacts you Collaborate with a buyer Use QA and direct- messaging features Submit your proposal Submit your proposal to the buyer Reach target audience faster and more easily than through traditional marketing and sales channels 1 2 3 4
  • 17. 17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public “Using [SAP] Ariba Discovery has changed our world. We have experienced 2X growth in revenue generated either directly or indirectly from SAP Ariba solutions.” Jonah Manning, Founder and CEO, PeopleOps “It’s just so easy. I have so many leads. I am still trying to qualify them all.” Sam Crawford, Director of Operations, Armed Forces Construction Group LLC “Having visibility into when and where the opportunities are available is huge. If we weren’t aware of those opportunities we would miss the window.” Quentin McCorvey Sr., President and COO, M&R Distribution Services Don’t take our word for it
  • 18. 18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public Win business and buy too! Buy Sell
  • 19. 19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public Leverage our community 2 million+ suppliers
  • 20. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public Major U.S. retailer: $1 million Artificial Christmas trees Food distribution company: $1 million Peanuts in shells Consumer products company: $1 million Toilet paper Specialty retailer: $500,000 Pickles Major retailer: $500,000 Organic dog treats Beauty salon: $50,000 Human hair Find suppliers for common – or uncommon – things
  • 21. 21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public “Exactly what I need!” Products Territories Diversity Activity Ratings Services Location Industry Green Quality Membership Last updated References Credit score Certification Our powerful matching algorithm takes suppliers’ whole profile into account Experience the power of SAP Ariba Discovery matching
  • 22. 22PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public Questions
  • 23. 23PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Public Please complete session survey Locate Session Click Surveys Button Select Breakout Survey Rate Session
  • 24. Business Development EMEA Consultant, SAP Ariba Discovery Jaromir Sojka jaromir.sojka@sap.com +420.234.725.398 Global Senior Director, SAP Ariba Discovery David Landsman david.landsman@sap.com +1.678.336.2797 Thank you.