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Project Wily Coyote The Roadrunner System Team Wily Amer Bukhari, Bosco Lau, Kelvin Chiu, Candy Tang, Derek Leung, Sumi Cheung
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Observations ,[object Object],[object Object],Source: Office of the Commissioner of Insurance
Market Observations * Transport Dept, HKSAR - Road Traffic Accident Statistics 2008 Risk assessment criteria How relevance to risk? Considered? Driver’s particulars Age Highest risk age group: 20-29 Yes Gender Casualties rate: Male 3.6 per 1000 * Female 1.8 per 1000 * Yes Occupation High risk occupation: Logistics, construction, engineering, security. Yes Claims history NCB (Non-claims bonus) Yes Vehicle’s particulars Make/Model Powerful car vs saloon Yes Price Only applicable for comprehensive insurance Yes Driving attributes Frequency of car usage - Business use vs personal use - Mileage Partial Date/time of car usage accident rate doubles*: 17:00-19:00,  Saturdays No Normal average speed >10% fatal accident is due to speeding * No Driving locations Higher risk locations: Yau Tsim Mong, Shatin, Kowloon City * No
Adverse Selection Effect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fill the Gap ,[object Object],[object Object],✔ ✔
Market Need List / Features ,[object Object],Party Needs Priority Features Insurer Mileage ★★★★★ Odometer / process Geo data Districts covered ★★★★★ Process Geo data Speed ★★ Process Geo data Easy collection ★★★★ Wireless comm. Of data 3 rd  party access ★★★★ Common platform Low Cost/Maintenance ★★★★★ Off the shelf component Risky Analysis ★★★ Data processing capability Driver Privacy ★★★★★ Filter/Hide location tracking No need to go to garage ★★★★★ Wireless comm. Of data Cost covers insurance (10%) ★★★★★ Cost benefit Logistics Real time location tracking ★★★★ Location tracking (high accuracy) Car Rental Recovery ★★★★★ Location tracking (on demand) Banks Recovery ★★★★★ Location tracking (on demand)
Scope of Project Scope of Project – Roadrunner System Product Description ,[object Object],[object Object],[object Object],Key Business Goals More profit for insurers, high market transparency, lower cost for low risk drivers Primary Markets Insurance companies, drivers Secondary Markets Commercial sector: Car rental companies Logistics companies with fleet of vehicles Banks Assumption ,[object Object],[object Object],Stakeholders Manufacturers, mobile operators, internet providers, drivers, insurance companies
Product Concepts - Data Collection & Storage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Δ x Δ y (x1,y1) (x2,y2) Δ z Time (X,Y) 10:42.00 110,223 10:42:15 113,225 10:42:30 114,230 … …
Product Concepts - Communication Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Overview
Product Concepts Geo-location vs Privacy Issue – A Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Concepts - BlackBox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Concepts - Central Server ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost breakdown – iPhone Benchmark Source: http://www.isuppli.com/Pages/Home.aspx  CPU /Memory Communications Others
Product Cost Analysis ,[object Object]
Product cost analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pricing Model (example) Score Discount <10 30% 11-20 25% 21-30 20% 31-40 10% >40 0%
Summary – Wily Coyote Roadrunner System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Marketing Market 1 - Driving pattern information driven:
Target Marketing Market 2 - Geo-location information driven:
Target Marketing Market 3 - Distance information driven:
Target Marketing Market 4- Speed information driven:
Summary – Wily Coyote   (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A

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Wily final2

  • 1. Project Wily Coyote The Roadrunner System Team Wily Amer Bukhari, Bosco Lau, Kelvin Chiu, Candy Tang, Derek Leung, Sumi Cheung
  • 2.
  • 3.
  • 4. Market Observations * Transport Dept, HKSAR - Road Traffic Accident Statistics 2008 Risk assessment criteria How relevance to risk? Considered? Driver’s particulars Age Highest risk age group: 20-29 Yes Gender Casualties rate: Male 3.6 per 1000 * Female 1.8 per 1000 * Yes Occupation High risk occupation: Logistics, construction, engineering, security. Yes Claims history NCB (Non-claims bonus) Yes Vehicle’s particulars Make/Model Powerful car vs saloon Yes Price Only applicable for comprehensive insurance Yes Driving attributes Frequency of car usage - Business use vs personal use - Mileage Partial Date/time of car usage accident rate doubles*: 17:00-19:00, Saturdays No Normal average speed >10% fatal accident is due to speeding * No Driving locations Higher risk locations: Yau Tsim Mong, Shatin, Kowloon City * No
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12.
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  • 14.
  • 15. Cost breakdown – iPhone Benchmark Source: http://www.isuppli.com/Pages/Home.aspx CPU /Memory Communications Others
  • 16.
  • 17.
  • 18.
  • 19. Target Marketing Market 1 - Driving pattern information driven:
  • 20. Target Marketing Market 2 - Geo-location information driven:
  • 21. Target Marketing Market 3 - Distance information driven:
  • 22. Target Marketing Market 4- Speed information driven:
  • 23.
  • 24. Q & A

Editor's Notes

  1. Assumption: People are eager to pay to avoid risk. Insurance changes the costs of misfortune. Solve moral hazard in setting price ceiling, so the risky drivers bare significant risk on dangerous driving behaviors.