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FORMS OF BUSINESS ORGANIZATION
Franchises entities: Presented by Clint Williamson
DEFINITION OF A FRANCHISE BUSINESS
 It is a type of license that a party (franchisee)
acquires to allow them to have access to a
business’s ( the Franchisor) trademark,
processes and other things in order to sell a
product or service under the business name.
CHARACTERISTICS OF A FRANCHISE
 It is licensed by the parent company
 It pays a fee to the parent company
 It bears the name of the parent corporation
and goodwill
 It receives assistance from the parent company
in terms of professional advice, and marketing
at the national level, as well as training for the
staff.
ADVANTAGES OF FRANCHISES ENTITY
 It enjoys the establish name and goodwill of the
company name’s it operate under
 The expense of promoting a new company
product or service is eliminated.

DISADVANTAGE OF A FRANCHISE
 The franchisee company is limited to the
product or service that the parent company
provides. If they step out of their contract
terms, they may lose their license to operate
under the companies name.
EXAMPLE OF FRANCHISE BUSINESSES
EXAMPLE OF FRANCHISE BUSINESSES

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Williamson mini lecture on franchise business

  • 1. FORMS OF BUSINESS ORGANIZATION Franchises entities: Presented by Clint Williamson
  • 2. DEFINITION OF A FRANCHISE BUSINESS  It is a type of license that a party (franchisee) acquires to allow them to have access to a business’s ( the Franchisor) trademark, processes and other things in order to sell a product or service under the business name.
  • 3. CHARACTERISTICS OF A FRANCHISE  It is licensed by the parent company  It pays a fee to the parent company  It bears the name of the parent corporation and goodwill  It receives assistance from the parent company in terms of professional advice, and marketing at the national level, as well as training for the staff.
  • 4. ADVANTAGES OF FRANCHISES ENTITY  It enjoys the establish name and goodwill of the company name’s it operate under  The expense of promoting a new company product or service is eliminated. 
  • 5. DISADVANTAGE OF A FRANCHISE  The franchisee company is limited to the product or service that the parent company provides. If they step out of their contract terms, they may lose their license to operate under the companies name.
  • 6. EXAMPLE OF FRANCHISE BUSINESSES
  • 7. EXAMPLE OF FRANCHISE BUSINESSES