1. FORMS OF BUSINESS ORGANIZATION
Franchises entities: Presented by Clint Williamson
2. DEFINITION OF A FRANCHISE BUSINESS
It is a type of license that a party (franchisee)
acquires to allow them to have access to a
business’s ( the Franchisor) trademark,
processes and other things in order to sell a
product or service under the business name.
3. CHARACTERISTICS OF A FRANCHISE
It is licensed by the parent company
It pays a fee to the parent company
It bears the name of the parent corporation
and goodwill
It receives assistance from the parent company
in terms of professional advice, and marketing
at the national level, as well as training for the
staff.
4. ADVANTAGES OF FRANCHISES ENTITY
It enjoys the establish name and goodwill of the
company name’s it operate under
The expense of promoting a new company
product or service is eliminated.
5. DISADVANTAGE OF A FRANCHISE
The franchisee company is limited to the
product or service that the parent company
provides. If they step out of their contract
terms, they may lose their license to operate
under the companies name.