The document discusses franchising in Pakistan. It defines a franchise as a business model where the owner licenses its operations, products, branding, and knowledge to franchisees in exchange for fees. The first franchise in Pakistan was established in 1993. There are now many franchise opportunities across over 70 industries, including fast food, retail, and services. Franchises offer benefits like established brands, support systems, and potential for business growth. The document outlines the roles of franchisors and franchisees and different types of franchise models. It provides tips for prospective franchisees, such as thorough research, legal advice, and understanding investment costs and contractual obligations.
2. Franchising is basically a right which manufacturers or businesses give to others.
The first franchise in Pakistan was established in 1993, nowadays there is a vast
number of franchisees in the country.
3. Franchisor
The franchisor is typically an entrepreneur who has laid the groundwork to create a
successful, established business.
Franchisee
Franchisee pays a royalty and often an initial fee for the right to do business under
the franchisor’s name and system.
Franchise
A franchise is a business whereby the owner licenses its operations—along with its
products, branding, and knowledge—in exchange for a franchise fee.
4. Business out of the new market in order to spread the word about the brand to the
new customers.
Franchises are a popular way for entrepreneurs to start a business, especially
when entering a highly competitive industry such as fast food.
The franchise network grow as fast as the franchisor can develop its
infrastructure to recruit, train and support its franchisees
5. Three main type of franchises:
Product distribution franchise
Business format franchise
Management Franchise
6. A product distribution franchise is very much like a supplier dealer relationship.
The franchisee merely sells the franchisor’s peoducts. However this type of
franchise will also will include some form of integration of the business activities
Example of product distribution franchise are:
7. In a business format franchise, the integration of the business is more complete.
It gets the entire system to operate the business and market the product and/or
service
Businesses from more than 70 industries can be franchised,
Most popular are fast food, retail, restaurant, business services, fitness and other.
Example
8. It is essentially a business that you run, but with other people carrying out the
business activities
Managing the operation rather than using a franchise name to sell your own skill
set
Franchisor gives managerial assistant for the franchisee for conducting the
business other than operational, financial, and technical support.
9. View franchise as a long term partnership
To make sure that you can verify that the business will achieve the financial
results
Offers a variety of products and services, giving you multiple revenue streams
Low competition because of brand image
Customer loyality
10. The first thing to know is the total investment to get your franchise up and
running
Study the field
Ask about pros, cons, and hidden costs.
You should have a lawyer and other professionals review your financial health and
you sign a franchise contract.
Talk to Other Franchisees
11. Signing an agreement with company
Submit deposit as security concerned
Required some experience of that work
Knowing about policies of bykea
Must have proper location and shop
Staff should be proper
Have to be committed to achieve 100% target as given
12. Company fix the target and give bonus to frenchisee who meet the target
Weekly payment schedule
Company will give commission for partner registration