WelcomeExploring Franchise and LicensingOpportunities for Your Community
AgendaDashboardSpeakersQ&AFollow-Up
3Jan SwansonVP, M-FOUR InternationalOwner, X Stream DJ and MediaPresenter
Exploring Franchising & Licensing OpportunitiesJan Swanson, M-Four Internationaljan@mfourintl.com 1-855-906-3787Encouragin...
A Few Franchise Facts• Franchised businesses account for 40% of all retail sales 1• There are over 78,000 franchise units ...
In This Session• What Franchising is• Franchising Myths & Misconceptions• How Franchising Drives Business Growth• How to i...
What changed my mind• Early On I wasn’t a Franchise Fanexcept for those like A&W,McDonalds, Dairy Queen• Franchise Fees & ...
• M-Four was founded in 1981by Martin Greenspon and isregarded as a leadingauthority on innovativefranchising, licensing,m...
What is Franchising?• Franchisor is a company that owns and controls afranchise system and can grant a license toqualified...
Misconceptions• The individual is “buying a franchise".• Franchises are way too expensive - low ROI• I can do better on my...
Driving Business Growth• Canada the second largest franchise market inthe world (after the US).• 35% of Fortune Magazines ...
Potential FranchiseesThe key potential for your community is:• Immigrants• Youth• Women• Those Impacted by Corporate Downs...
Potential FranchiseesImmigrants• 1 of every 6 immigrants is self employed• Recent immigrants are 30% more likely to be sel...
Potential FranchiseesYouth• Young entrepreneurs across Canada have been entering thefranchise forum at three times the rat...
Potential FranchiseesWomen• steady growth of women entrepreneursbecoming franchisors or investing in their ownbusiness as ...
Potential FranchiseesCorporate Downsizing• Most "involuntary retirees" are welleducated, hardworking and high achieversand...
Potential FranchiseesRetirees• Once you retire you will be richer than youthink?• Identification with “Job”• New Purpose• ...
Franchise AdvantagesBusiness Failure Rates• For Independent Business – 80-90%• For Franchised Businesses – 10-12%
Challenges for aFranchisee• Challenge # 1 - Working within the System• Challenge # 2 - The Risk• Challenge# 3-Working with...
Advantages of Franchising• Advantage #1- Experience of the Franchisor• Advantage #2 - Training• Advantage #3 - Buying and ...
Franchising vs. Licensing• A Licensee, like a Franchisee,o is given the right to use the licensors trademarks.o typically ...
Licensing Examples• Licenses are not listed as prominently as Franchises,but they exist all around us.• The fact is, one c...
Businesses that Operateunder a License Format• Health Services (e.g. home physical therapy);• Inventions (e.g. mfg./distri...
Franchise Strategies• Co-Branding - expanding your companywith the addition of new brands• Branchising – conversion from c...
Hot Trends• Home-Based• Food Services – continues strong• Energy• Do-It-Yourself Services• Mobile Franchises• Health Care/...
Hot Trends• Home care for the elderly• Designer gifts andconfections• Outdoor advertising• Landscape maintenance• Computer...
Hot Trends• Home Based Examples:
Hot Trends• Food Service Example:
Hot Trends• Energy Examples:
Hot Trends• Mobile Franchise Examples:• Creative Colors International
Hot Trends• Health and Health Care/Senior HomeCare/Assisted Living Franchise Examples:
Hot Trends• Business to Business (B2B) ServicesExamples:
Hot Trends• Do-It-Yourself Services• There is a growing do-it-yourself movement takingshape in Canada.• This hands-on tren...
M-Four offers a wide range of services in addition to franchise sales, keyservices include:• Strategic Planning• Market En...
How M-FOUR Can Help• Encourage people to not start marginalbusinesses that are likely to fail• Help existing businesses to...
M-FOUR Franchise/FranchisorServicesThe Right Business for theEntrepreneurThe Right Entrepreneur for M-Four’s Franchisor Cl...
Q&APlease send your questions via the Chator Question widget on your dashboard.
Stay in TouchThank you for joining us!Verona ThibaultPresident, SEDA@saskecdevassoc@growourregionverona.thibault@seda.sk.c...
Exploring Franchise and Licensing Opportunities For Your Community
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Exploring Franchise and Licensing Opportunities For Your Community

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Join SEDA and Grow Our Region for this live webinar presentation to learn about growing business in your community via franchising and licensing.
Jan Swanson, VP of M-FOUR International will highlight emerging trends in franchising and how to match them to potential entrepreneurs in your market area. Jan is a highly-motivated executive and entrepreneur. He is a partner in a franchise operation and owns a professional MC and coaching company. Jan has assisted numerous companies in start-ups, restructuring and financing, and has spoken publicly on numerous subjects ranging from supplier-retailer relations, globalization, retailing in Canada, succession transition and various areas of business expansion.
In this webinar, participants will learn; the benefits of the franchise model in assisting to grow a stable business base, about current opportunities to encourage entrepreneurial growth via franchising, marching franchise opportunities to potential entrepreneurs.
You won't want to miss this webinar presentation. Special guest speaker, Jan Swanson brings more than 30 years of experience in business, entrepreneurship and economic development.

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Exploring Franchise and Licensing Opportunities For Your Community

  1. 1. WelcomeExploring Franchise and LicensingOpportunities for Your Community
  2. 2. AgendaDashboardSpeakersQ&AFollow-Up
  3. 3. 3Jan SwansonVP, M-FOUR InternationalOwner, X Stream DJ and MediaPresenter
  4. 4. Exploring Franchising & Licensing OpportunitiesJan Swanson, M-Four Internationaljan@mfourintl.com 1-855-906-3787EncouragingEntrepreneurialGrowth in Yourcommunities
  5. 5. A Few Franchise Facts• Franchised businesses account for 40% of all retail sales 1• There are over 78,000 franchise units across Canada 2• Franchising directly employs over 1,000,000 people 3• Franchising accounts for 10% of Canada’s (GDP) 3• Franchising accounts for one out of every five consumerdollars spent in Canada in goods and services 3• 1. Uniform Law Conference of Canada• 2. Canadian Franchise Association• 3. Manitoba Law Reform Commission, Franchise Law Consultation Paper
  6. 6. In This Session• What Franchising is• Franchising Myths & Misconceptions• How Franchising Drives Business Growth• How to identify potential franchisees• Challenges for franchisees• Advantages of franchising• Franchising vs. licensing• Franchise Strategies• Hot Franchise Trends with Examples• How we can help
  7. 7. What changed my mind• Early On I wasn’t a Franchise Fanexcept for those like A&W,McDonalds, Dairy Queen• Franchise Fees & Royalties• Success!
  8. 8. • M-Four was founded in 1981by Martin Greenspon and isregarded as a leadingauthority on innovativefranchising, licensing,marketing and strategicplanning.• M-Four International hasbeen assisting businessesexpand through franchisingand licensing for about 30years.• Our experience indeveloping successfulprograms is unrivaled.
  9. 9. What is Franchising?• Franchisor is a company that owns and controls afranchise system and can grant a license toqualified individuals• The Franchisee pays the franchisor an initialfranchise fee and an ongoing royalty• Protected territories• Marketing & Advertising support• all the advantages of big business —- establishedbrand name, reputation, reliability, resources andexperience• In Business for yourself, but not by yourself!
  10. 10. Misconceptions• The individual is “buying a franchise".• Franchises are way too expensive - low ROI• I can do better on my own• The Franchise owner must be hands on 24/7• Open the doors and in flood the customers• Franchise Ownership is easy
  11. 11. Driving Business Growth• Canada the second largest franchise market inthe world (after the US).• 35% of Fortune Magazines Top 250 Companieswere either directly or indirectly involved in someform of franchising.• Franchise operations are now responsible forabout 60 percent of the total annual sales of thetop 100 food service and hospitality firms in thecountry.
  12. 12. Potential FranchiseesThe key potential for your community is:• Immigrants• Youth• Women• Those Impacted by Corporate Downsizing• Early Retirees• Home Based Business Market
  13. 13. Potential FranchiseesImmigrants• 1 of every 6 immigrants is self employed• Recent immigrants are 30% more likely to be self-employed than native Canadians• Immigrants are more likely to be self-employed thannative born• Immigrants are more likely to choose a business withmore stability• Immigrants are moderate risk takers and prefer pre-tested business models
  14. 14. Potential FranchiseesYouth• Young entrepreneurs across Canada have been entering thefranchise forum at three times the rate per year of entrepreneurs overthe age of 50.• Youth entrepreneurs are found in every sector of the franchiseindustry. 20% operate in goods producing and 72% are in the servicesector, which includes food and automotive services, health care,communications, retail and other professional services.• Parents purchasing for children• Post Graduate students who might be seeking business opportunitiesas an exciting alternative to the traditional career path.
  15. 15. Potential FranchiseesWomen• steady growth of women entrepreneursbecoming franchisors or investing in their ownbusiness as franchisees• 50 percent increase in the number of self-employed women in Canada, and one millionCanadian women now own a small business.• The number of women-owned businesses isgrowing 60 % faster than those run by men.
  16. 16. Potential FranchiseesCorporate Downsizing• Most "involuntary retirees" are welleducated, hardworking and high achieversand have become vulnerable to beingdisplaced. They now find themselves intransition.• Corporate "severance packages“• Franchise offers them, quicker to open,experience success sooner….
  17. 17. Potential FranchiseesRetirees• Once you retire you will be richer than youthink?• Identification with “Job”• New Purpose• Franchise offers quick to build up clienteleand low to medium risk
  18. 18. Franchise AdvantagesBusiness Failure Rates• For Independent Business – 80-90%• For Franchised Businesses – 10-12%
  19. 19. Challenges for aFranchisee• Challenge # 1 - Working within the System• Challenge # 2 - The Risk• Challenge# 3-Working with the FranchiseSystem• Challenge # 4 - False Expectations• Challenge # 5 - Managing the Business• Challenge #6 Belief that the Franchise will besuccessful
  20. 20. Advantages of Franchising• Advantage #1- Experience of the Franchisor• Advantage #2 - Training• Advantage #3 - Buying and Advertising• Advantage #4 - Ongoing Advice, R &D• Advantage #5 - Business Synergy
  21. 21. Franchising vs. Licensing• A Licensee, like a Franchisee,o is given the right to use the licensors trademarks.o typically pay fees to the Licensor which mayinclude an up-front fee, royalty fees, and certainadvertising fees.• The fees, however, are often less than those paid bythe Franchisee. These lower fees reflect the lowerlevel of services that are provided to a Licensee.• Licensees are not subject to the samecomprehensive control system as Franchisees. Butat the same time, Licensees do not receive thesame level of services as a Franchisee.
  22. 22. Licensing Examples• Licenses are not listed as prominently as Franchises,but they exist all around us.• The fact is, one cannot tell by physical appearancewhat is a franchise and what is a license.• For example, Starbucks uses licenses in their non-corporate owned stores.
  23. 23. Businesses that Operateunder a License Format• Health Services (e.g. home physical therapy);• Inventions (e.g. mfg./distribution of new products or services);• Fundraising (e.g. selling products or services);• Consulting (e.g. internet marketing services);• Educational (e.g. teaching art, music, language);• Real Estate (e.g. joining of relators under trademark);• Services (e.g. promote services under trademark);• Professional (e.g. add techniques/services to existing practices);• Consolidating an industry or stores under one name;• Marketing or sales representatives of unique products;• Beauty Products (e.g. add products or services);• Coaching (e.g. licensing coaches under a trademarked name)• Environment (e.g. license to sell products or services);• Coffee Houses (e.g. Starbucks); Kiosks (e.g. services andproducts)
  24. 24. Franchise Strategies• Co-Branding - expanding your companywith the addition of new brands• Branchising – conversion from companyowned to franchise owned• Conversion Franchising – an independentbecomes a Franchisee
  25. 25. Hot Trends• Home-Based• Food Services – continues strong• Energy• Do-It-Yourself Services• Mobile Franchises• Health Care/Senior Home Care/AssistedLiving• Business to Business (B2B) Services
  26. 26. Hot Trends• Home care for the elderly• Designer gifts andconfections• Outdoor advertising• Landscape maintenance• Computer support• Snow-removal• Home inspection• Customized corporate gifts• Home Improvement• Restaurant publications• Carpet and upholsterycleaning• Business coaching• Home delivered pet food• Interior decorating service• Commercial cleaning• Direct mail advertising• Home cleaning service• Real-estate private saleHome Based Businesses
  27. 27. Hot Trends• Home Based Examples:
  28. 28. Hot Trends• Food Service Example:
  29. 29. Hot Trends• Energy Examples:
  30. 30. Hot Trends• Mobile Franchise Examples:• Creative Colors International
  31. 31. Hot Trends• Health and Health Care/Senior HomeCare/Assisted Living Franchise Examples:
  32. 32. Hot Trends• Business to Business (B2B) ServicesExamples:
  33. 33. Hot Trends• Do-It-Yourself Services• There is a growing do-it-yourself movement takingshape in Canada.• This hands-on trend is rising as much for the sake ofindividual satisfaction as it is for actual savings.• Alert franchisors can answer this need for creativityby providing products and services that make iteasier for customers to do-it-themselves…..
  34. 34. M-Four offers a wide range of services in addition to franchise sales, keyservices include:• Strategic Planning• Market Entry Analysis• A business style, logos, trademarks and/or patents• Operational Layout• Site Locating• Detailed product and service specification• Operation systems and manuals• Accounting and financial systems• Training and help to establish the business• Continuing assistance, advice and back-up• Market research• Advertising, sales promotion and public relation press releases• Website fuelling the "Brand"
  35. 35. How M-FOUR Can Help• Encourage people to not start marginalbusinesses that are likely to fail• Help existing businesses to decide iffranchising is a growth alternative• Promote the province to Franchisors• Educate in terms of potential Franchiseopportunities
  36. 36. M-FOUR Franchise/FranchisorServicesThe Right Business for theEntrepreneurThe Right Entrepreneur for M-Four’s Franchisor Clients
  37. 37. Q&APlease send your questions via the Chator Question widget on your dashboard.
  38. 38. Stay in TouchThank you for joining us!Verona ThibaultPresident, SEDA@saskecdevassoc@growourregionverona.thibault@seda.sk.ca306-384-5817

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