Find out if your business is suited to franchising and what the process of franchising a business involves

1. Is your business franchisable?
The answers may surprise you
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2. Franchising enable you to
leverage your success while
maintaining control
The Australian franchise industry
turns over in excess of
$130,000,000.00
There are approx. 1500 franchise systems in Aus
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3. SOME OF OUR RECENT CLIENTS INCLUDE:
SALTS OF
THE EARTH
RESIDENTIAL
GARAGE
DOORS
IT’S BIN
CLEANED!
KUBARZ
BEVERAGE
CATERING
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4. Why franchise?
Because it’s one of the most cost effective
and efficient methods of growing a business
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5. Franchising offers business
owners:
capital with which to expand
network of motivated owners operators
group buying and advertising power
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6. What is a franchise?
The franchisor (business owner) is paid an
upfront fee in exchange for granting the rights to
another party (franchisee) to operate a new
business using the franchisor’s name, business
systems, knowledge and experience.
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7. Ongoing income
The franchisor also receives ongoing royalty
fees, weekly monthly or yearly, for the duration
of the franchise agreement. Usually 4-5 years +
4-5 yr option.
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8. THINGS YOU SHOULD KNOW…
• Regulated by a mandatory Franchising
Code of Conduct.
• There are compliance costs – but
regulates industry
• Easier to sell as they offer total turn key
solutions
• Franchisor retains control of the business
• Great for building a brand in multiple
locations
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9. What the difference between
franchising and licensing?
Licensing is OK but NOT if your main reason is to
avoid costs and compliance
If your business has these 4 criteria then the LAW
deems it as a franchise & it MUST comply with the
Franchise Code of Conduct.
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10. WHEN IS IT A FRANCHISE?
1. An Agreement between the parties, written or oral.
2. A payment either up front or ongoing for the
provision of goods or services.
3. A marketing plan determined or controlled by the
franchisor.
4. Use of trademarks ,brands or names owned by the
franchisor.
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11. What does franchising a business involve?
1. Franchise offering
2. Documentation of business systems
3. Training program
4. Code Compliant Legal documents
5. Franchise recruitment strategy
6. Marketing plan & collateral
7. Protect IP
8. Correct structure and model.
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12. Is my business franchisable?
Every franchise business that turn over
millions of dollars started off as an idea or a
small business (think McDonalds, Boost Juice or Jim’s
Lawn mowing).
Could your small business or business idea
be the next big thing?
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13. Is my business franchisable?
 profitable track record
 market demand
 long term potential
 business systems - easily taught
 franchisor has leadership skills
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14. New businesses can also franchise
 20% Aus bus – trade day 1 as a franchise
 19% franchise within 1st 12 months
 Set up as company owned franchise - pilot
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15. Is YOUR business franchiseable?
Find out by having a Franchise Feasibility Review
Process conducted for your business.
1300 855 435
www.thefranchiseinstitute.com.au
www.thefranchiseinstitute.com.au