Project Portfolio

1. PERSONAL BRAND EXPLORATION
Anthony Williams
Project & Portfolio I
August 7th, 2022

2. My name is Anthony Williams and I am the next
generation of entertainment business owners in
CT. I am looking to use my dance skill and
business knowledge to open an art center in my
hometown, focusing on the growth and
promotion of the arts community I come from.
My goal is to create a space for budding artist to
develop, showcase, and expand their skills at
home. I want to partner with the community to
promote and uplift our arts. My city is filled with
life, vibrance, and great minds and unfortunately
the negative stigmas tend to be placed as our
focus. I am looking to change the we are seen.
I’d like to be the person and place I didn’t see
when I was younger that I could have
desperately used and Im sure many others can
benefit from.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Studio Owner (Independent)
•Franchisee
•Arts Director/ Curator
BRAND ARCHETYPE - Based on my
archetype (Entertainer) my strength
will be in my ability to offer an
environment where people feel
energized and enjoy life to the fullest.
This allows people to connect and
grow with those fully supportive of
their journey in a light hearted and
playful manner. My mission is to
cultivate the human potential.
Entrepreneur for Arts and Entertainment

4. TARGET AUDIENCE
Joanne Monroe
Outreach Plan:
• Joanne is a former student of mine who I have
always kept in touch with over the years via text
and facebook.
• I always message her to get thoughts on how fun
an event I am thinking of would be. She is very
creative.
Senior Accountant
Diana Sulewski
Outreach Plan:
• She is a family friend so I reached out via
Facebook.
• We set a time after talking on Facebook and via
email to discuss what grants and loans I would be
eligible for and advice on organizations worth
partnering with.
• We reach out to each other every month or
whenever we are both free to go over ideas I may
have.
Corporate Trainer
Jovanny Alvarez Outreach Plan:
• She is a long time friend and previous co-worker and
while I will own the building Adrienne will help me run
the dance portion. I reached out and told her my idea
and she was onboard.
• We speak weekly via phone, text, or FaceTime to discuss
any ideas or concerns
• We will both be meeting with the grant writer and
hopefully lawyers the next time I go back home.
District Quality Assurance
Mgr.

5. GOALS
Short Term: (Immediately After Graduation, Nov. 2023)
•Specific goal you want to achieve in short term.
In the short term my goal is to finish school on time and
purchase my first commercial building for this project.
Mid Term: (April- Aug 2023)
•Specific goal you want to achieve in mid term.
‣I’d like to begin to compile contracts and events
that can be held in the space in order to
promote local talent. I also plan on doing my
teaching out of this building as well.
Long Term: (5-10 years)
•Specific goal you want to achieve in long term.
‣In the long term I’d like to have this be a staple
in my community and if the model is something
that flourishes maybe it be successfully
implemented elsewhere.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Business Administration
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Customer Service
There isn’t often required anything for the positions I would be looking to hire for
“teachers”. Most times what happens is a teacher is selected based on successful
completion of a trial period. Where they are trained in their position and then
given a timeline to complete. If they are not successful during that period their
stipend ends and the selection process continues. Skills that would be valuable to
me would be a candidate that was outgoing, organized, had some prior dance
experience, and passion for helping others.

7. I help people become more fulfilled by
facilitating the exploration of their creative
selves through movement and the arts ,
while providing a community to support and
guide them.
PROMISE

8. CREDENTIALS
Work Experience:
•Arthur Murray Front department and
office manager.
•Fred Astaire Instruction (Rising star
Competition winner)
Education:
•Full social bronze certification with both
Arthur Murray and D’vida syllabus.
•NDCA Member
• Entertainment Business, B.S., Full Sail University (2023)
Awards:
•Top teacher with both franchises

9. COMPETITION
So this one is a bit hard because there isn’t a place like what I am
envisioning in my area. There are dance studios like (Studio eight
sixty, Steps in Time, Fred Astaire and Arthur Murray) but 2 are
franchises and therefor bound by those rules and only able to offer
so much and the second two while independent still wouldn’t offer
the same experience I am looking to provide. Another reason why I
think Hartford would be such a great place for an idea like this is
because there aren’t very many art avenues and especially black art.
I honestly feel like my biggest competition may be a place called
“The artist collective” however they focus mainly on African dance
which still gives me a leg up being that my background and the
backgrounds of most of my staff will be hip hop, modern, ballet,
flamenco, ballroom, or theatre.

10. BRAND POSITION
For anyone who is looking to explore the creative facets
of their life, while having a bit of fun, I provide a safe
and welcoming space to learn, grow, smile and connect
with other like minded individuals. The goal being to
further promote the enjoyment and beauty of arts in our
communities because I believe in the talent that resides
there.
“WILLIAMS ARTS CENTER”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• World-o-Rama
‣ March/ Nashville TN
‣ NDCA
Digital Marketing
• Primary Content: Videos, and pictures of studio life, studio
schedules and class/ event information. I will also locate
various quotes and articles that support the benefits of being
involved in the arts and the happenings in our community.
• Primary Tools: Facebook, Instagram, Tik-Tok: Posting on each
three times a day Website: I will be what I show to investors to
give them a clearer idea of what I am trying to create.

12. PROFESSIONAL DEVELOPMENT
Mentor
• I have a few mentors. I try and surround myself with
people who have become successful in my eyes as
possible. Though not all of them are opening the same
style business as I am I think that there are many roads
to success and the more options I’m exposed to the
better prepared I can be once I have made it and it’s
time to help other do the same.
Formal Education
• Entertainment Business B.S Fullsail 2023
Technical Skills
• Social Bronze Certified (Dvida)
• Full Bronze Certified ( Arthur Murray )
• Studio and Front department management .
• Ballroom/ social dance teaching
Soft Skills
• Project Management
• Customer Service
• Office Administration

13. Anthony W.
Are you someone that’s loves the arts and is
looking for inspiration and community? Well, I
provide a space that offers social dance and art instruction with the
possibility of rental local arts showcases and special events. In fact, we are
dedicated to cultivating the human potential and revitalizing our community.
First in my hometown and then in yours.
“