1. William Steen
Education: University of Alabama at Birmingham
Bachelor of Science Degree (1984)
Qualifications: Large Account Sales/Marketing Experience
Comprehensive Healthcare knowledge
Development and needs analysis skills
Proven problem solving abilities
Superior oral and written communication skills
Results oriented
Professional Experience:
Blue Cross and Blue Shield of Alabama
Benefits Account Manager September 2000 to September 2016
Highlights:
• Directed the activities of 20 Professional/Salaried staff members to achieve departmental and
divisional goals and objectives.
• Directed my division’s participation in the Product Exchange Transition from the benefit
implementation perspective.
• Led my division’s participation in the implementation of the New Medicare Select Plan F along
with an updated version of C Plus and Plan A.
• Collaborated with Actuarial in determining pricing to benefit correlation.
• Led high level discussions of profitability for Small Account Package Plan as well as Individual
Products with Actuarial.
• Collaborate directly with Claims Divisional Managers during the implementation phase of
renewals and new business benefit patterns to ensure timely and accurate claims adjudication.
• Collaborated with Legal to establish compliant benefit patterns for both Mental Health Parity and
Healthcare Reform.
• Extensive knowledge of Medicare Supplement, Small Group, Individual and Self-Funded
marketing products.
• Collaborated with Underwriting, Marketing and Legal to refine the Employee Pay All Dental
Benefit.
• Established improvements to the Benefits Maintenance Workflow (CBA workflow tool) to better
isolate data for specific managers for inventory review.
Account Manager, Large Account Sales October 1986 to September 2000
• Sold a variety of health insurance products to accounts with 500 or greater employees.
• Provided specific technical and functional expertise and leadership for the large account clients.
• Project managed the successful implementation of several large national accounts.
• Built solid internal and external relationships with core operational areas and customers.
• Retained 100% of accounts while in this position.

2. • Extensive experience giving presentations to large and small groups varying from high level
executives to entry level employees.