An Infographic reporting on the untapped demographic of older adults in OTT streaming services, and what it will take for them to cut the cable cord.

1. References
1. Cagle, Chris. "2017 Cord Cutting Statistics - Nocable.Org Tech Blog". Nocable.Org, 2016,
https://nocable.org/blog/2017/cord-cutting-statistics-2017.
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Fortune.Com, 2015,
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http://assets.aarp.org/rgcenter/general/bulletin_internet_09.pdf.
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WILL SENIORS JOIN THE
CORD CUTTING
TREND?
T H E F U T U R E O F T H E T V
I N D U S T R Y
The vast majority of older adults typically avoid using new technology to
improve their quality of life, and are the smallest demographic representing
“cord-cutting”. In order for over-the-top (OTT) video service providers to add
seniors to the record numbers of Canadians cutting the cord from their cable TV
subscription, it is important for OTT providers to understand and address the
real or perceived barriers that prevent this generation from adapting to new
entertainment technology.
350,000
202,000
PAY TV
SUBSCRIBERS LOST
DURING THE 3RD
QUARTER OF 2015
CANADIANS WHO
CUT THE CORD IN
2016
Support
Build in accessible
support and training
Simplify
Create easy methods
to access the
programming
Show & Sell
Appeal to practical
benefits, such as
saving $$
THE YEAR TV
SUBSCRIPTIONS
BEGIN TO FALL
2014
3 Ways to Engage Seniors
48
%
OF SENIORS
ARE
CURRENTLY
USING
COMPUTERS
3
2
6
5
4
4
69%
OF ADULTS OVER 65
HAVE NEVER USED
A HIGH SPEED
INTERNET
CONNECTION
7
25%
23%
OF SENIORS
HAVE NEVER
USED A CELL
PHONE
OF HOMES
HAVE NO
LAND LINE
TELEPHONE7
6
Top 3 OTT
STREAMING SERVICES:
1.NETFLIX
2.AMAZON PRIME
3. HULU
1
Sharleen Rayner