The document discusses the importance of strong branding for products and services. It notes that branding can create differentiation, add value, and connect with target audiences. Strong branding communicates what a business stands for and offers. The document emphasizes examining a brand's values, vision, competitive environment and extracting strategic information to develop a clear branding strategy. It stresses creating unified and consistent brand identity elements with high quality design.

2. Many reason why you need good and strong BRANDING for
your products and/or services, but I classified them in to three
purpose
Creating
difference
Adding value Connecting with
people
By creating difference from other and build additional value to
your products and/or services, your brand will connect more
effectively with your target audience. Better connection with
your target audience will build trust and make them attached
to your products and/or services. A recognisable brand
communicates what your business stands for as well as what it
offers
3-Exol
Brand and Packaging development
EXPAND THE BRAND DEVELOPMENT PROCESS BY
BUILD STRONG FOUNDATION TO CREATE CLEAR
BRAND DEVELOPMENT STRATEGY TO LEVEL UP YOUR
BRAND BEYOND YOUR EXPECTATION

3. We
I believe that brand is far more than tangible assets that may
appeal our senses. Not just logo, packaging, websites nor lovely
jingle that will stuck in your mind for years.
I’m eager to stretch back the
branding process to extract
information.
I love to discuss about your
brilliant big idea, values, vision
and personality about your
product or service to build
crystal clear brand
development strategy.
I also find that it’s necessary to
examine external environment
and competitive rivalry that may
affect your product
performance in the future.
Threat of new entry, buyer
power, threat of substitute, and
supplier power, to sharpen the
brand development strategy
BRAND IS ABOUT TO EMBRACE ALL ASPECT OF YOUR PRODUCTS
AND/OR SERVICES TO CREATE A STRONG AND INSPIRING MESSAGE
Last but not least, I love to create brand identity as a system of
elements working together to provide unity, consistency, and
flexibility with high quality of design craftsmanship.
For me its not about branding, its about how to create value.
Value that elevate my valuable clients products or services.
In this slides, I proudly presents few of our work. Our passion,
collaborative journey between me and my valuable clients.
Feel free to contact me for further information.

4. Tiptop Noodle
Brand development
Brand idenJty and Packaging
Tiptop Sauce Salma Seasoning Oil
Brand development
Brand idenJty and Packaging
Brand development
Brand idenJty and Packaging

5. HIGHLAND JAVAN BLACK TEA
WITH MOLUCCAN SPICES
MOLUCCANMOLUCCANMOLUCCAN
f u l l l e a f b l a c k t e a
SPICESPICESPICE
organic tea plantation
HONEY
SUMBAWAN
HONEY
SUMBAWAN
HONEY
SUMBAWAN
HIGHLAND JAVAN BLACK TEA
WITH SUMBAWAN HONEY AROMA
f u l l l e a f b l a c k t e a
organic tea plantation
organic tea plantation
HIGHLAND JAVAN BLACK TEA
WITH JASmine infussion
f u l l l e a f b l a c k t e a
INFUSSION
JASMINE
INFUSSION
JASMINE
INFUSSION
JASMINE
Vavia Spekkoek
Brand idenJty and
Packaging development
Jawani Tea
Brand idenJty and
Packaging development

6. Marian Body LoJon
Brand idenJty and Packaging development
* Brand name obscured due to copyright infringement
Cocodeli Organic Palm Sugar
Brand and Packaging development

7. Kopka Coffee
Brand development
Brand idenJty and Collaterals
Cafeeiro Coffee
Brand development
Brand idenJty and Collaterals

8. Astra Axiqoe.com
Brand development
Brand idenJty and Collaterals
CollaboraJon with Eclat ConsulJng

9. Elm
a M
ining Support
Brand developm
ent
Brand idenJty and Collaterals

10. geospatial
RUNNING CLUB
MMUGM
J A K A R TA

11. Graduate from Bandung Institute of
Technology majoring Communication
and Visual Design
Formerly work at Makki Makki Brand
Consultant and Bedrock Brand
Consultant
Now, besides working as
brand strategist he also improve his
marketing and business knowledge at
Gadjah Mada University, majoring
Economics and Business
PROFILE CONTACT
Ben Haryoyuda
Jl. Kh Hasyim 75. Kembangan
Jakarta
mailbenhario@gmail.com
0856 217 3717