iStrategy 2011 - Keynote - Future of TV

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  • iStrategy 2011 - Keynote - Future of TV

    1. 25BIG IDEASON THE FUTURE :30 SPOTOF THE
    2. FROM ADAM ALBRECHTCHIEF CREATIVE OFFICER, ENGAUGENICOLA SMITHVICE PRESIDENT, INNOVATION, ENGAUGE
    3. #1TURN THE MOBILE DEVICE INTO A REMOTE
    4. #2THE SPOT IS JUST AN INVITATION TO THE PARTY
    5. In a 48 hour timeperiod:- Gave away9,500,000steaks in 12hours- 150K newFacebook fans- 55K mobileopt-ins- 850K newdatabaseaddresses
    6. #3 INCENTIVIZE ENGAGEMENT
    7. #4TAKE ADVANTAGE OF MULTI-DEVICE MULTITASKING
    8. 82% ofpeople usetheir tabletsprimarily at home
    9. 62% usetablets more frequently at night
    10. And 69% of people usetablets more frequently during the week
    11. #5 TIE INTO PROGRAM APPS
    12. 29% of people talk on cell phones or mobile deviceswhile watching TV
    13. 72% of all mobilephone users send texts regularly
    14. 26% of peopleare sending textmessages while watching TV
    15. #6 CHECK INTO COMMERCIALS
    16. Get Glue had over 11.7 Million Check- ins in August800% growth in check-ins overall this year so far True Blood’s Season 4 Premier garnered over 40K check-in’sShark Week saw over 150Kcheck-ins for the week
    17. InTo Now App
    18. #7DEVELOP YOUR OWN VIEWING APPS
    19. #8TAKE ADVANTAGE OF QR CODES
    20. #9 LOCAL TARGETING
    21. #10LET THE VIEWER CONTROL THE CAMERA
    22. http://vimeo.com/10393595
    23. #11USE ONE BRAND, ONE BUY, TO AIR MULTIPLE SPOTS
    24. #12 LET VIEWERS CHOOSE WHAT SPOTS THEY SEE
    25. Users are 2x more likely toclick an ad whengiven a choice asopposed to when one is selected for them
    26. #13CREATE USER GENERATED SPOTS
    27. #14ALLOW VIEWERS TO CHOOSE THEIR OWN ADVENTURE
    28. http://www.youtube.com/watch?v=qe9CiKnrS1w
    29. #15 SYNCHRONIZE T.V. AND SEARCH
    30. TV is the #1 influencer of online search behavior! 75% of Americans have surfed the web while watching television and 1/2 of those do so every day ! Most visit search engines and social networks when they multitask while watching T.V.!37% of internet users go online to find out more about aproduct, service or slogan advertised on TV!
    31. #16 CREATE A BUY NOW FEATURE
    32. #17CREATE MARKETING PARTNERSHIPS
    33. #18ENCOURAGE COMMUNAL VIEWING
    34. #19 SOCIALIZE ON YOUR T.V.
    35. #20 MEASURE REAL TIME BUZZ
    36. #21 FACTOR BUZZ INTO YOUR BUY
    37. Four weeks prior to a show premier a 16% increasein buzz volume yields a 1% increase in ratings. An 850 message increase in buzz has 40% more influence on determining final ratings than a $1M increase in ad spend.
    38. #22MAXIMIZE SPOTS USING BRAINWAVES & EYEBALLS TRACKING
    39. #23CAMOUFLAGE YOUR SPOT INTO THE SHOW
    40. #24 CREATE BONUS MATERIAL
    41. #25 HELP VIEWERS DISCOVER COMMERCIALS THEY WILL LOVE
    42. #26TURN YOUR 30 SECOND SPOT INTO A TOTAL INTERACTIVE EXPERIENCE
    43. #27 MAKE YOUR WISH A REALITY

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