Customers don’t just search for great reviews. They search for content that businesses don’t like to discuss: problems, pricing, bad feedback. So why not blog about it and attract a ton of search traffic?
Page Howe: Domain Names for the Average Joedomainsherpa
Watch the video: http://domainsherpa.com/page-howe
Page Howe did not start domaining in the mid-1990s like so many other mega-domainers. Howe uses a very structured approach to successfully buy and sell domain names on a daily basis.
We’ve made a study of nearly fifty major finance and FinTech companies which have been making use of content marketing, for the purposes of link building or gaining press coverage in order to track the most successful, and the trends which guided their creation. This included 220 pieces of content and over 2750 backlinks created over the past five years, and featured five of Kaizen’s clients, for whom we have produced some of the pieces of content.
Vin65: Top 3 Ways To Sell More Wine With EcommerceBrent Johnson
How to sell more wine through ecommerce. Brent Johnson will cover the top 3 ways to increase your winery's ecommerce sales. This is based off a presentation given at the VinCo conference in 2015.
Jennifer Manz: From Parked Page to Profitable Business in 3 Monthsdomainsherpa
Watch the full show: http://domainsherpa.com/jennifer-manz/
How do you take a domain name with a single parked page and turn it into a 10,000-page profitable, local online community guide in three months?
Jennifer Manz of Mannix Marketing shares the content and marketing strategies that made GlensFallsRegion.com – an $8 hand-registered domain name run by three full-time equivalent employees – profitable after only three months of operation.
Wil Reynolds: The Time to do the Web Right is Incredibly Short- MozCon 2015Erica Lewis
In 'web time,' competitive advantage can be lost in an instant, speed matters. Wil shares how keep on the pulse of competitor agility and how to get things done to stay ahead of them.
Page Howe: Domain Names for the Average Joedomainsherpa
Watch the video: http://domainsherpa.com/page-howe
Page Howe did not start domaining in the mid-1990s like so many other mega-domainers. Howe uses a very structured approach to successfully buy and sell domain names on a daily basis.
We’ve made a study of nearly fifty major finance and FinTech companies which have been making use of content marketing, for the purposes of link building or gaining press coverage in order to track the most successful, and the trends which guided their creation. This included 220 pieces of content and over 2750 backlinks created over the past five years, and featured five of Kaizen’s clients, for whom we have produced some of the pieces of content.
Vin65: Top 3 Ways To Sell More Wine With EcommerceBrent Johnson
How to sell more wine through ecommerce. Brent Johnson will cover the top 3 ways to increase your winery's ecommerce sales. This is based off a presentation given at the VinCo conference in 2015.
Jennifer Manz: From Parked Page to Profitable Business in 3 Monthsdomainsherpa
Watch the full show: http://domainsherpa.com/jennifer-manz/
How do you take a domain name with a single parked page and turn it into a 10,000-page profitable, local online community guide in three months?
Jennifer Manz of Mannix Marketing shares the content and marketing strategies that made GlensFallsRegion.com – an $8 hand-registered domain name run by three full-time equivalent employees – profitable after only three months of operation.
Wil Reynolds: The Time to do the Web Right is Incredibly Short- MozCon 2015Erica Lewis
In 'web time,' competitive advantage can be lost in an instant, speed matters. Wil shares how keep on the pulse of competitor agility and how to get things done to stay ahead of them.
Another Company, Another Multimillion Dollar Sale – With Bill Karamouzisdomainsherpa
Watch the full show: http://domainsherpa.com/bill-kara
Bill Karamouzis has already hit three home runs in his domaining career. He sold his first two companies in 2005, each for well over seven figures. When it came time to launch his third company, Hallpass Media, he took the lessons he had learned from his past ventures and came up with a simple formula for success, which led to his third sale in 2011.
In this interview, conducted live at the TRAFFIC conference in Fort Lauderdale Beach, Florida, in October 2011, Bill Karamouzis recalls the strategy and tactics that led him to his latest successful business exit.
Boutique Clothing Craft Series - Lessons Learned in 2011R Elliot
http://www.rockbottomt-shirts.com. This slideshow reveals what we learned from the applique craft business owners, who spoke to us, during last year's Boutique Clothing Craft Series.
Rob Monster: Domain Development Is Where the Money Is...Usuallydomainsherpa
Watch the full video:
http://www.domainsherpa.com/rob-monster-epik-interview
As a degreed and lifelong student of economics, Rob Monster understands better than most the science of how wealth is produced, consumed and transferred. And he is making good use of that knowledge.
Monster’s successes are numerous, including the sale of his first company, GMI, a market research firm with revenue of $64 million and profits “north of $10 million,” and the development of Healthcare.com, a recently sold information and lead generation portal with revenue of $60 million. But not every venture of Monster’s has been a success, as you will hear about with Patents.com.
Monster draws from these experiences – both the victories and the disappointments – as he works to define a scalable domain development theory that will lead to consistent profits with domain names.
Michael Gilmour: 50% ROI Per Year on Domain Name Parkingdomainsherpa
Watch the full show: http://domainsherpa.com/michael-gilmour
What are the best domain names to buy for parking, how can you maximize your return on investment when buying such names, and what is an appropriate return on investment for parking? These are but three of the questions answered in this week's show with Michael Gilmour.
An entrepreneur and investor, Gilmour started his domain name business by placing a big bet: his last $100 on a single domain name that he immediately parked. Learn how Gilmour parlayed his earnings from that single domain into a portfolio that at its peak generated thousands of dollars a day in parking revenue.
Sedo: Building the World's Largest Domain Marketplace - With Tim Schumacherdomainsherpa
Watch the full show: http://domainsherpa.com/tim-schumacher
How do three college students go from developing a software game to creating the largest domain name marketplace in the world?
Find out in this interview as the CEO of Sedo, Tim Schumacher, describes how he and his co-founders assembled the world's largest database of domain names for sale, with more than 15 million listings, and grew the company's revenue to over $135 million.
Toby Hardy bought FrenchRiviera.com in 2001 and is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.
Richard Swerdlow: The Global Internet Real Estate Developerdomainsherpa
Watch the full show:
http://domainsherpa.com/richard-swerdlow
Anticipating the oversupply of condominiums in the United States, Richard Swerdlow bought Condo.com in 2005, and later added Houses.com and Property.com to his portfolio. He developed these premium domains into the world’s largest online marketplaces for real estate.
Dibs Webinar - Improve E-commerce Conversion in four stepsConversionista
This is the presentation held i an Webinar hosted by Payment Provider DIBS.
You will learn the four basic conversion steps in E-commerce and how to improve Conversion in each of them.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
ROI And The Business Value Of Information ArchitectureEric Reiss
The information architecture community thinks business leaders want proof of ROI. But they don't. Firstly, the IA doesn't use the term correctly. Secondly, the business world is looking for trustworthy partners, not MBAs.
Marketing in the Round with Gini Dietrich and Geoff LivingstonCision
“Marketing in the Round” shows you how to get more value by integrating your marketing and communications channels, and is one of Vocus’ top five recommended marketing reads for summer. Gini and Geoff's presentation at the 2012 Users Conference details five must-follow content marketing principles for success.
If you'd like to have the audio and video for Gini and Geoff's presentation, you can view it here: http://bit.ly/ORIM0B
Obama leads Romney in social mentions by roughly 6 percent; Ryan tops Biden by 20 percent and when the presidential and vice presidential teams are combined – both campaigns own roughly 50% of social media mindshare. It’s a dead heat.
True Influence: Real Results! Danny Brown Vocus WebinarCision
Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj
Do your influencer campaigns deliver disappointing results?
You may be focusing on the wrong influencers, says Danny Brown, co-author of "Influence Marketing." To get real results, forget about Klout scores and follower counts. Instead, read your customers and discover who they really pay attention to.
Danny will show you how it's done in his True Influence webinar. Learn how to:
-Follow your customers to identify your brand's true influencers.
-Tailor your influencer campaigns to your customers' buying cycle.
-Reap the rewards of true influence marketing!
About the Speaker:
Danny Brown is chief technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape. He is co-author of the book, "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing."
Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj
Joe Pulizzi delivered a phenomenal session at Demand Success 2013: 10 Steps to Content Marketing Success. Customers buy only after they thoroughly research their options, and social media revolves around topics often published on websites. The two forces combined have created a content marketing revolution. Get Joe's top ten tips on developing quality content, leveraging emerging trends and connecting with social media.
Another Company, Another Multimillion Dollar Sale – With Bill Karamouzisdomainsherpa
Watch the full show: http://domainsherpa.com/bill-kara
Bill Karamouzis has already hit three home runs in his domaining career. He sold his first two companies in 2005, each for well over seven figures. When it came time to launch his third company, Hallpass Media, he took the lessons he had learned from his past ventures and came up with a simple formula for success, which led to his third sale in 2011.
In this interview, conducted live at the TRAFFIC conference in Fort Lauderdale Beach, Florida, in October 2011, Bill Karamouzis recalls the strategy and tactics that led him to his latest successful business exit.
Boutique Clothing Craft Series - Lessons Learned in 2011R Elliot
http://www.rockbottomt-shirts.com. This slideshow reveals what we learned from the applique craft business owners, who spoke to us, during last year's Boutique Clothing Craft Series.
Rob Monster: Domain Development Is Where the Money Is...Usuallydomainsherpa
Watch the full video:
http://www.domainsherpa.com/rob-monster-epik-interview
As a degreed and lifelong student of economics, Rob Monster understands better than most the science of how wealth is produced, consumed and transferred. And he is making good use of that knowledge.
Monster’s successes are numerous, including the sale of his first company, GMI, a market research firm with revenue of $64 million and profits “north of $10 million,” and the development of Healthcare.com, a recently sold information and lead generation portal with revenue of $60 million. But not every venture of Monster’s has been a success, as you will hear about with Patents.com.
Monster draws from these experiences – both the victories and the disappointments – as he works to define a scalable domain development theory that will lead to consistent profits with domain names.
Michael Gilmour: 50% ROI Per Year on Domain Name Parkingdomainsherpa
Watch the full show: http://domainsherpa.com/michael-gilmour
What are the best domain names to buy for parking, how can you maximize your return on investment when buying such names, and what is an appropriate return on investment for parking? These are but three of the questions answered in this week's show with Michael Gilmour.
An entrepreneur and investor, Gilmour started his domain name business by placing a big bet: his last $100 on a single domain name that he immediately parked. Learn how Gilmour parlayed his earnings from that single domain into a portfolio that at its peak generated thousands of dollars a day in parking revenue.
Sedo: Building the World's Largest Domain Marketplace - With Tim Schumacherdomainsherpa
Watch the full show: http://domainsherpa.com/tim-schumacher
How do three college students go from developing a software game to creating the largest domain name marketplace in the world?
Find out in this interview as the CEO of Sedo, Tim Schumacher, describes how he and his co-founders assembled the world's largest database of domain names for sale, with more than 15 million listings, and grew the company's revenue to over $135 million.
Toby Hardy bought FrenchRiviera.com in 2001 and is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.
Richard Swerdlow: The Global Internet Real Estate Developerdomainsherpa
Watch the full show:
http://domainsherpa.com/richard-swerdlow
Anticipating the oversupply of condominiums in the United States, Richard Swerdlow bought Condo.com in 2005, and later added Houses.com and Property.com to his portfolio. He developed these premium domains into the world’s largest online marketplaces for real estate.
Dibs Webinar - Improve E-commerce Conversion in four stepsConversionista
This is the presentation held i an Webinar hosted by Payment Provider DIBS.
You will learn the four basic conversion steps in E-commerce and how to improve Conversion in each of them.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
ROI And The Business Value Of Information ArchitectureEric Reiss
The information architecture community thinks business leaders want proof of ROI. But they don't. Firstly, the IA doesn't use the term correctly. Secondly, the business world is looking for trustworthy partners, not MBAs.
Marketing in the Round with Gini Dietrich and Geoff LivingstonCision
“Marketing in the Round” shows you how to get more value by integrating your marketing and communications channels, and is one of Vocus’ top five recommended marketing reads for summer. Gini and Geoff's presentation at the 2012 Users Conference details five must-follow content marketing principles for success.
If you'd like to have the audio and video for Gini and Geoff's presentation, you can view it here: http://bit.ly/ORIM0B
Obama leads Romney in social mentions by roughly 6 percent; Ryan tops Biden by 20 percent and when the presidential and vice presidential teams are combined – both campaigns own roughly 50% of social media mindshare. It’s a dead heat.
True Influence: Real Results! Danny Brown Vocus WebinarCision
Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj
Do your influencer campaigns deliver disappointing results?
You may be focusing on the wrong influencers, says Danny Brown, co-author of "Influence Marketing." To get real results, forget about Klout scores and follower counts. Instead, read your customers and discover who they really pay attention to.
Danny will show you how it's done in his True Influence webinar. Learn how to:
-Follow your customers to identify your brand's true influencers.
-Tailor your influencer campaigns to your customers' buying cycle.
-Reap the rewards of true influence marketing!
About the Speaker:
Danny Brown is chief technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape. He is co-author of the book, "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing."
Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj
Joe Pulizzi delivered a phenomenal session at Demand Success 2013: 10 Steps to Content Marketing Success. Customers buy only after they thoroughly research their options, and social media revolves around topics often published on websites. The two forces combined have created a content marketing revolution. Get Joe's top ten tips on developing quality content, leveraging emerging trends and connecting with social media.
How to Write Incredibly Awesome Press ReleasesCision
If you know you need to be issuing press releases, but aren’t sure exactly how to do it, this class will provide the pragmatic steps you’re looking for. From researching a topic, to choosing words to describe your news, to sentence structure and paragraph length, these slides will cover it all in a fun and non-intimidating way. No longer fear the blank white page and have confidence when distributing your press release.
Who Should Read This: Anyone who wants media coverage. Entrepreneurs, Small Business Owners, MidMarket Executives, Executive Assistants, Public Relations Professionals, Marketing Professionals, Social Media Professionals, and Interns.
About the Presenter: Rebecca Bredholt is a Manager of Vocus Marketing Consultants, the parent company to PRWeb. Rebecca helps her clients to grow their marketing, public relations and social media efforts by designing campaigns and creating deliverables. Rebecca focuses on assisting clients make a successful transition from traditional marketing to digital marketing. As her client’s consultant, she works one-on-one with companies and communication professionals to guide them through every step of their online marketing, from strategy to set-up to execution. Please note that PRWeb was acquired in 2006, as Vocus’ online news release service. PRWeb is the leader in online news distribution and publicity. http://service.prweb.com/about/
This is my "digital thank you card" for taking the time to meet and speak with me. I enjoyed getting to know your team and thank you for your consideration.
I look forward to hearing from you!
Protecting yourself and your business onlineMark Widawer
Identify theft can happen with your business' presence and reputation online. It doesn't only happen with Credit Cards and Social Security Numbers. This slideshow is part of a talk I did for JNET in June 2016 all about how to protect yourself and your business online.
Wayfair shares how they're helping their customers find over 5M products on 225 sites.
For additional BloomReach customer stories, please visit http://www.bloomreach.com/customers/
eStudio34 presents Search Love London 2015 | Searching higher up the funnel b...William Renedo
Consumer search behaviour is complex. You perform multiple searches on, multiple devices, devices over multiple days, where everything you see and experience influences your brand preference and purchase decisions. Traditional funnel analysis and marketing models do a poor job of managing this ecosystem. We need to rethink the way we talk about, measure and mange SEO if we want to win big, and we need to move fast; some of the world's biggest companies are already beating us to it.
Mark talk at the Manchester HUG event about:
Subjective v effective design
6 Weapons of Influence
GDD (Growth Driven Design)
Growth Hacking
Conversion Rate Optimisation
UX Design (User Experience)
Lori Ballen presents a mathmatical formula for creating a real estate business plan that includes web leads. Learn more at http://www.theballenmethod.com
Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...Higher Logic
Content is about more than just white papers, case studies, and what your marketing department creates. Your customers and members are taking information into their own hands to create, curate, and share what they want—they no longer rely on you to get what they need. Now the best content marketers, they use resources such as Twitter, Pinterest, YouTube, personal blogs, and push out influential testimonials on a daily basis.
So how can businesses use this content to truly find success in building more traffic, leads, and customers? In this passionate webinar, Marcus Sheridan will cover three essential topics to impact your company if you follow his precepts:
1. What is the essence of successful content marketing?
2. How can you implement a program that gets the results you're looking for?
3. What impact will this have on the company when done right?
Educate your customers and prospects with content they are already seeking and creating. From current blogs, photos and infographics, to the oft-forgotten books and presentations, develop a system for creating what people crave.
THOUGHT LEADER: Marcus Sheridan, Founder, The Sales Lion
Learn more about this interactive webinar series: www.higherlogic.com/resources/learning-series.
Similar to How Brutally Honest Content Can Generate Trust and Sales (20)
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
100,000 Canadians is a Huge Sample Size …
In 2015 we monitored social media mentions about the federal budget release and found that 100,000 Canadians engaged in the conversation. We’re doing it again this year to find out what they think about Prime Minister Justin Trudeau’s debut budget. Join us to learn how to monitor events like this yourself in real time and pull actionable insights your team needs.
Register today to find out:
-Why social media makes a great focus group
-How to collect and scrub social data for insights analysis
-How news media impacts a social conversation
-What makes the difference between a viral comment and a
dud
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
The answer is strong, strategic communication.
Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.
See how you can:
- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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4. Your Business in NOT the
Exception to Great Content
Hey Marcus.
Hey Marcus.
I’m super busy today, but I was thinking about you. First off…THANK YOU!!! We spoke in
the fall about (content marketing) for 15 minutes or so and you convinced me that smart
people in a blue collar industry can dominate online with the help of smart blogging and a
lot of hard work.
lot of hard work.
…..Blogging has been amazing for us. We started in October 2010
eslion.com
We had 300 visitors in November. We had 14,000 in April. Our business has basically
changed overnight. My boss is AMAZED. We’ve had to hire new people, buy new truck and
machines, etc. Its been a crazy season. I also got promoted to Vice President.
machines etc Its been a crazy season I also got promoted to Vice President
www.thesale
Sincerely,
Jason
And what does Jason do???
6. I was a Pool Guy on the Brink
y
eslion.com
www.thesale
• Housing collapse of 2008
Housing collapse of 2008
• There were 80% less customers to choose from
• Financially, we were in BIG trouble
8. From Pool Guys to Teachers
From Pool Guys to Teachers
• 8 years of business
y
• 1000+ Sales
Appointments
• 100,000+ emails
eslion.com
, p
• 400,00+ phone calls
www.thesale
• How many consumer
questions???
This is how you start a blog!
14. #1. Tell Me What It Costs!
#1 Tell Me What It Costs!
eslion.com
www.thesale
When you go to a website, and it doesn’t answer your
questions, what’s your next move?
24. Again, it s about listening…
Again it’s about listening
• So Marcus which is better concrete or
So Marcus, which is better, concrete or
fiberglass?
• How do Viking Pools compare to Leisure
How do Viking Pools compare to Leisure
eslion.com
Pools?
www.thesale
• Sh ld I
Should I get stamped concrete or pavers?
d ?
35. Looking Back….
Looking Back
• 1. Cost If you do this, you will
y ,y
• 2. Price not only become the
• 3. Problems
3. Problems respected voice of
your industry, but the
eslion.com
• 4. Vs. impact it will have on
• 5 Compare
5. Compare your sales cycle will be
your sales cycle will be
www.thesale
• 6. Awards unbelievable.
• 7 Breaking News
7. Breaking News
• 8. Best***
36. The Bottom Line Is….
The Bottom Line Is
Dare to think like a
D hi k lik
consumer.
eslion.com
www.thesale
38. About Vocus
About Vocus
Vocus is a leading provider of cloud-based marketing and PR software
that helps organizations reach and influence buyers across social
networks, online and through the media. Vocus provides a suite of
software for online marketing, social media and PR that makes it easy
for organizations to generate online visibility, build their social
networks and attract new customers in today’s new customer-led
buy g cycle.
buying cyc e
Vocus
Twitter: @Vocus
Blog: www.vocus.com/blog
Facebook: www.facebook.com/Vocus
Website: www.vocus.com
inVocus
Twitter: @invocus
Blog: www.vocus.com/invocus
Bl /i #vocus
#
Email: invocus@vocus.com