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© Copyright 2009. All rights reserved. Clarabridge.
1
Clarabridge Enterprise
Overview
Systematically Transforming Feedback into
Customer Experience Intelligence
The World’s Largest Companies Rely on
Clarabridge for Enablement of Their Customer
Experience Management (CEM) programs
Clarabridge Enterprise sets the standard:
BUILT FOR CEM
QUICK TO DEPLOY
ENTERPRISE CLASS
© Copyright 2009. All rights reserved. Clarabridge.
3
About Clarabridge Inc.
 HQ in Reston, VA; Over 100
Employees
 100% focused on CEM
 Provider of Market Leading
4th Generation Text Mining CEM
Software
 Enterprise Standard Across
Many Global 1000 Companies
© Copyright 2009. All rights reserved. Clarabridge.
4
Choice Hotels Case Study
Choice Hotels International, Inc. (NYSE:
CHH) franchises more than 6,000 hotels,
representing more than 485,000 rooms, in the
United States and more than 35 other
countries and territories.
© Copyright 2009. All rights reserved. Clarabridge.
5
The Problem
“We get a lot of unstructured feedback from our
guests, and increasingly we saw the need for
detailed analytics in order to make sense of all of
it.”
Mark Weiner, VP Customer Care and Reservations
 Millions of pieces of VOC per year
 Call center notes, emails, surveys, reviews online
 Manually analyzing feedback
 Inaccurate and not scalable
 Limited analysis and limited details
 Root causes unattainable
© Copyright 2009. All rights reserved. Clarabridge.
6
TripAdvisor Reviews
Social Media: Forums, Blogs, News
Guest Satisfaction Surveys
Guest Relations Contact Center
Emails
Sources
Customer 2 Business
Solicited
Customer 2 Customer
Unsolicited
© Copyright 2009. All rights reserved. Clarabridge.
7
Manual Analysis Manual Distribution
Manual Analysis Manual Distribution
Siloed Analysis
Customer 2 Business
Solicited
Customer 2 Customer
Unsolicited
© Copyright 2009. All rights reserved. Clarabridge.
8
The Impact of the Problem
VOC data remains unused
Limited ability to provide actionable feedback
for poor performing properties
Inefficient process for addressing corporate
and GM/owner questions and concerns
Limited ability to impact LTR/ADR
© Copyright 2009. All rights reserved. Clarabridge.
9
Customer Experience Management
Customer Experience Executive/Team
Clarabridge Systematically Enables the CEM Process
© Copyright 2009. All rights reserved. Clarabridge.
10
Systematic Infrastructure
Enterprise
Customer 2 Business
Solicited
Customer 2 Customer
Unsolicited
Internal 2 Internal
Clarabridge Enterprise
Deliver
Transform
Qualitative
Quantitative
Collect
Ad-Hoc Uploader
© Copyright 2009. All rights reserved. Clarabridge.
11
Making Sense of it All
Linguistic Processing
Auto-categorization
 Machine Learning
Advanced sentiment scoring
Reporting and analysis
© Copyright 2009. All rights reserved. Clarabridge.
12
The Results: Real ROI, Guest and
Franchisee Value
So far…
 Lower AHT by 30% in Guest Relations
 Call avoidance
6% reduction in calls from owners/operators
5% reduction in calls from guests
 80% reduction of manual analysis
 Increased “Likelihood to Recommend” =
increased “Average Daily Rate” by 1.7% for
worst performing properties
 Accurate data = the right business decisions
© Copyright 2009. All rights reserved. Clarabridge.
13
Keep Up With Your Customer’s Voice
The Benefits of a Systematic Infrastructure:
 Eliminate manual coding efforts
 Dramatic increases in contextual insights and actions
 Enable CEM competency
 Daily quantification of qualitative feedback
 Continuous analysis
 Real time alerting on emerging issues
 True customer perspective analysis
 Immediate new and historical analysis
 and more…

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Choice Hotels Case Study

  • 1. © Copyright 2009. All rights reserved. Clarabridge. 1 Clarabridge Enterprise Overview Systematically Transforming Feedback into Customer Experience Intelligence
  • 2. The World’s Largest Companies Rely on Clarabridge for Enablement of Their Customer Experience Management (CEM) programs Clarabridge Enterprise sets the standard: BUILT FOR CEM QUICK TO DEPLOY ENTERPRISE CLASS
  • 3. © Copyright 2009. All rights reserved. Clarabridge. 3 About Clarabridge Inc.  HQ in Reston, VA; Over 100 Employees  100% focused on CEM  Provider of Market Leading 4th Generation Text Mining CEM Software  Enterprise Standard Across Many Global 1000 Companies
  • 4. © Copyright 2009. All rights reserved. Clarabridge. 4 Choice Hotels Case Study Choice Hotels International, Inc. (NYSE: CHH) franchises more than 6,000 hotels, representing more than 485,000 rooms, in the United States and more than 35 other countries and territories.
  • 5. © Copyright 2009. All rights reserved. Clarabridge. 5 The Problem “We get a lot of unstructured feedback from our guests, and increasingly we saw the need for detailed analytics in order to make sense of all of it.” Mark Weiner, VP Customer Care and Reservations  Millions of pieces of VOC per year  Call center notes, emails, surveys, reviews online  Manually analyzing feedback  Inaccurate and not scalable  Limited analysis and limited details  Root causes unattainable
  • 6. © Copyright 2009. All rights reserved. Clarabridge. 6 TripAdvisor Reviews Social Media: Forums, Blogs, News Guest Satisfaction Surveys Guest Relations Contact Center Emails Sources Customer 2 Business Solicited Customer 2 Customer Unsolicited
  • 7. © Copyright 2009. All rights reserved. Clarabridge. 7 Manual Analysis Manual Distribution Manual Analysis Manual Distribution Siloed Analysis Customer 2 Business Solicited Customer 2 Customer Unsolicited
  • 8. © Copyright 2009. All rights reserved. Clarabridge. 8 The Impact of the Problem VOC data remains unused Limited ability to provide actionable feedback for poor performing properties Inefficient process for addressing corporate and GM/owner questions and concerns Limited ability to impact LTR/ADR
  • 9. © Copyright 2009. All rights reserved. Clarabridge. 9 Customer Experience Management Customer Experience Executive/Team Clarabridge Systematically Enables the CEM Process
  • 10. © Copyright 2009. All rights reserved. Clarabridge. 10 Systematic Infrastructure Enterprise Customer 2 Business Solicited Customer 2 Customer Unsolicited Internal 2 Internal Clarabridge Enterprise Deliver Transform Qualitative Quantitative Collect Ad-Hoc Uploader
  • 11. © Copyright 2009. All rights reserved. Clarabridge. 11 Making Sense of it All Linguistic Processing Auto-categorization  Machine Learning Advanced sentiment scoring Reporting and analysis
  • 12. © Copyright 2009. All rights reserved. Clarabridge. 12 The Results: Real ROI, Guest and Franchisee Value So far…  Lower AHT by 30% in Guest Relations  Call avoidance 6% reduction in calls from owners/operators 5% reduction in calls from guests  80% reduction of manual analysis  Increased “Likelihood to Recommend” = increased “Average Daily Rate” by 1.7% for worst performing properties  Accurate data = the right business decisions
  • 13. © Copyright 2009. All rights reserved. Clarabridge. 13 Keep Up With Your Customer’s Voice The Benefits of a Systematic Infrastructure:  Eliminate manual coding efforts  Dramatic increases in contextual insights and actions  Enable CEM competency  Daily quantification of qualitative feedback  Continuous analysis  Real time alerting on emerging issues  True customer perspective analysis  Immediate new and historical analysis  and more…

Editor's Notes

  1. 1st party: employee sat surveys – United & Best Buy2nd party: bulk of our work. 10s of millions of inbound calls3rd party: Manual – lack of consistency across data (different category models)Admin console – automatically schedules to pull the data into the system, does the NLP (verbs, nouns, adjectives, companies)Why do customers turn to text analytics?First, automation… Sentiment – pleased with Adobe, upset with Apple (sophisticated sentiment, not a simple word count, negation, hypothetical, etc – only detected through NLP) …Second, Value… Microsoft MVP (most valuable professional program – 4,000 mvp’s).ROI – not providing software to provide software, we’re driving value: cutting costs, increasing value