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INTERNATIONAL
  PRESENTATIONS
       Barry Tomalin
Director of Cultural Training
        IH LONDON
INTERNATIONAL
          PRESENTATIONS POLL
• Tell us now: -
How often do you teach presentation skills &
  language?
• Very often
• Often
• Not very often

What are the main problems you face?
THE 7 POINTS
• EXPECTATIONS What are audiences looking for?
• DURATION How long do they expect to listen?
• QUESTIONS Will they interrupt or ask questions?
• STYLE Will they expect visuals, stories or
  demonstrations?
• STRUCTURE How should I structure my presentation?
• QUESTIONS AND INTERRUPTIONS
  How will I deal with questions?
• FINISHING
  Should I expect applause at the end? If so what?
EXPECTATIONS
• Entertainment
• Action
• Technical information
• Hard sell – what’s in it for me?
• Soft sell – features and benefits (I’ll make up
  my own mind.)
• Intellectual argument
• Make a good impression
DURATION
• Short presentations 20-
  30 minutes
• Medium presentations
  45 – 60 minutes
• Long presentations 60 –
  75 minutes plus
QUESTIONS
• Questions at end
• Interruptions in middle
  (often for clarification)
• No questions
• Deep concentration
STYLE
•   Who expects:
-   Talk?
-   Interaction?
-   Visuals ?
-   PPT’s?
-   Stories?

‘ a mixture of personal style
   and audience
   expectation.’
STRUCTURE
‘Tell them what you are
   going to say.
Tell them you are saying it.
Tell them you have said it.’

Sir Winston Churchill
STRUCTURE
            The three stages
• Tell them what you will say
SIGNPOST topic, time, key points, questions
• Tell them you are saying it..
SIGNAL My next point is… That was my second
  point. My final point is.
• Tell them you have said it.
SUMMARISE summary, conclude, invite
  questions
QUESTIONS AND
INTERRUPTIONS
       • THE FOUR ‘ASKS’
       - Thank
       - Repeat
       - Answer
       - Check
       • F.A.C.E
       - Focus
       - Acknowledge
       - Clarify
       - Empathise
FINISH
• Saying ‘Thank you.’
• Applause?
• Silence?
• Aggressive sounding questions – anger or
  interest?
• Groups of people coming up afterwards –
  positive?
THANK YOU
• Barry Tomalin
• Director of Cultural Training
• International House, London
(E) barrytomalin@gmail.com
(E) barry.tomalin@ihlondon.com
(W) www.culture-training.com
(W) www.ihlondon.com/executive-
  centre/cultural-training
THANKS
Barry Tomalin
(E) barrytomalin@gmail.com
(E) barry.tomalin@ihlondon.com
(W) www.culture-training.com

• For the BUSINESS CULTURAL TRAINERS
  CERTIFICATE contact
  www.ihlondon.com/executive-centre/cultural-
  training

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Presentations across cultures - How are they different?

  • 1. INTERNATIONAL PRESENTATIONS Barry Tomalin Director of Cultural Training IH LONDON
  • 2. INTERNATIONAL PRESENTATIONS POLL • Tell us now: - How often do you teach presentation skills & language? • Very often • Often • Not very often What are the main problems you face?
  • 3. THE 7 POINTS • EXPECTATIONS What are audiences looking for? • DURATION How long do they expect to listen? • QUESTIONS Will they interrupt or ask questions? • STYLE Will they expect visuals, stories or demonstrations? • STRUCTURE How should I structure my presentation? • QUESTIONS AND INTERRUPTIONS How will I deal with questions? • FINISHING Should I expect applause at the end? If so what?
  • 4. EXPECTATIONS • Entertainment • Action • Technical information • Hard sell – what’s in it for me? • Soft sell – features and benefits (I’ll make up my own mind.) • Intellectual argument • Make a good impression
  • 5. DURATION • Short presentations 20- 30 minutes • Medium presentations 45 – 60 minutes • Long presentations 60 – 75 minutes plus
  • 6. QUESTIONS • Questions at end • Interruptions in middle (often for clarification) • No questions • Deep concentration
  • 7. STYLE • Who expects: - Talk? - Interaction? - Visuals ? - PPT’s? - Stories? ‘ a mixture of personal style and audience expectation.’
  • 8. STRUCTURE ‘Tell them what you are going to say. Tell them you are saying it. Tell them you have said it.’ Sir Winston Churchill
  • 9. STRUCTURE The three stages • Tell them what you will say SIGNPOST topic, time, key points, questions • Tell them you are saying it.. SIGNAL My next point is… That was my second point. My final point is. • Tell them you have said it. SUMMARISE summary, conclude, invite questions
  • 10. QUESTIONS AND INTERRUPTIONS • THE FOUR ‘ASKS’ - Thank - Repeat - Answer - Check • F.A.C.E - Focus - Acknowledge - Clarify - Empathise
  • 11. FINISH • Saying ‘Thank you.’ • Applause? • Silence? • Aggressive sounding questions – anger or interest? • Groups of people coming up afterwards – positive?
  • 12. THANK YOU • Barry Tomalin • Director of Cultural Training • International House, London (E) barrytomalin@gmail.com (E) barry.tomalin@ihlondon.com (W) www.culture-training.com (W) www.ihlondon.com/executive- centre/cultural-training
  • 13. THANKS Barry Tomalin (E) barrytomalin@gmail.com (E) barry.tomalin@ihlondon.com (W) www.culture-training.com • For the BUSINESS CULTURAL TRAINERS CERTIFICATE contact www.ihlondon.com/executive-centre/cultural- training