Our target audience was appropriate for our media production. The feedback we received from questionnaires aligned with our original ideas and identified no issues. While some secondary audience feedback was considered, our primary target audience would get more from the production by being challenged and engaged, and gaining information and perspective in a sophisticated way. The questionnaire responses confirmed we understood our target audience, though some aspects of our initial plans like dialogue and lighting levels could be improved.

1. Why this audience?
Emilia Waterhouse

2. Did we make the right choice?
 I believe that we chose the correct Target Audience for
our production. This is because the feed back from our
questionnaires mainly corresponded with our original
ideas and there were no problems involving
communication. In addition we have taken into account
all of the feed back we were given by our target
audience, and some from the secondary audience. We
have also made a conscious effort to consider any
changes which may have displeased or effected the
audience.

3. Why the audience was
appropriate
 The audience were appropriate for our media product because
they realize that the representations in our product are
stereotypical ones and they enjoy the way in which they can
actively challenge them. Also the way we have challenged certain
convents; such as having a female protagonist.
 The secondary audience were appropriate because they are the
people who will appreciate and experience issues such as the
pressure of popularity, peer pressure and bullying.

4. Continued
 The film appealed to a sophisticated audience who actively
wanted to challenge and be challenged by the product and who
also wanted to be engaged by the product and learn from it. Our
target audience will receive entertainment and diversion, social
interaction, information and surveillance.
 People of a lower income bracket were also targeted by the film
because they would receive personal identity from it, we could
have chosen this group as our target audience. However the
younger people from a lower income bracket are our secondary
audience because they do no wish to be challenged and would
only receive entertainment, diversion and personal identity from
the production. This suggests that our audience choice was
correct because our primary audience receive more from our
product.

5. The questionnaire

6. How does this indicate a correct
choice of audience?
 Questions two and 9 shows us that we do have an understanding
of our audience because the large majority were in agreement
that we should use an inner city location and parks and high
streets rather than flats. Also the audience want something that is
informative and thought provoking rather than laid back. This
informs us that we have chosen a narrative that appeals to our
Target Audience as these locations and themes were in our
original, rough, narrative.

7. Continued
 Questions 2, 11 and 12 indicate that despite choosing the correct
audience, our understanding of them could have been improved
and there were certain things in our production, which we needed
to change. Our audience wanted minimal dialogue and we had
originally planned for an almost even amount of dialogue and
music. They also wanted an even amount of low and high-key
lighting whereas we had planned for more low-key lighting.