Why the rebrand?
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The document discusses options for rebranding a company from Freshdesk to either a branded house under Freshdesk or a house of brands under Freshworks. It recommends adopting a branded house structure with Freshdesk as the parent brand and individual product names represented by mnemonics. The rebrand aims to unify various products under one parent brand for clarity and establish a naming hierarchy framework going forward.
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How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Checkout Abandonment - CRO School by Mailmodo
Fear of abandonment’ means a whole different thing in eCommerce.
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This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
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What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Why the rebrand?
- 2. Agenda 1. Why the rebrand? 2. Naming hierarchy options 3. Next steps and timelines 4. Round up of investments
- 4. Naming Hierarchy - Options (Recommended option)
- 5. Classification 1 Branded house - Freshdesk (X) (Recommended)
- 6. - Single brand, which works as an umbrella for all our products. - The Freshdesk Corporation will be the parent brand. Others will be sub-brands. - Each product will have a different mnemonic to represent the category. Classification 1 : Branded House - Freshdesk (X)
- 7. Classification 2 House of brands
- 8. Classification 2 : House of Brands - Freshworks - Freshworks will be the parent brand. Others will be individual product sub-brands. - Each product will have a different mnemonic to represent the category.