The document discusses the vision and initiatives of Werner & Mertz to bring sustainability to life through their products and operations. Their approach is to use cradle to cradle design principles to create a circular economy with sustainable material streams and regenerative systems. Key initiatives include using renewable resources and recycled content in formulas and packaging, implementing effective recycling programs, and powering operations with renewable energy. The goal is to protect the environment and future generations by doing things right and making a difference through their pioneering work in integral sustainability.

1. We Bring Sustainability To Life

2. WHY ?

3. Common material stream design for predominate amount of products
From Cradle to Grave
Eco-efficiency: less (packaging) is more = e.g. thin laminated film structures
NO CONSIDERATION of long-lasting resources preservation
TAKE - MAKE - WASTE = one-way street design

4. ... A plastic bottle lasts for 450
years!
…Finally we eat or breathe it
Plastic waste is one of
the biggest dangers for our planet

5. ...More Plastic Than Fish
In The Oceans
Ellen McArthur Foundation & McKinsey Company
at World Economic Forum 2015
…Oil And Gas Will Be Depleted
With Coal Supplies For 6 More Years
Global resources stock check
at The BBC Future Channel
By 2050

6. A Self-Destructive Model

7. We Want To Make A Difference
OUR VISION
 A world without „waste“ – only „food“
 A world where the human being
is a useful organism, not a problem.
 When we do the „right things“ we can grow
without negative effects.

8. We Want To Make A Difference
to
Protect
our children,
grandchildren,
next generations
…By Building A Cleaner & Healthier Future

9. We Have An Alternative
Cradle To Cradle ® Design
Eco-effectivness: Doing The Right Things Right
Sustainable material stream design
Take - Make - Regenerate = Circular design model

10. We Bring Sustainability To Life
By Creating Right Formulas
 All ingredients safe for humans & nature
 Plant based ingredients
 Proven biodegradability
 Using sustainable certified palm oil
 Without animal ingredients and
without animal testing
 “Native surfactants”
Initiative

11. We Bring Sustainability To Life
Benefits of Surfactants
based on European Plants
 100 % renewable raw materials
 Protection of rainforest through non-use of tropical cultivation areas
 Shorter transportation distances
 Encourage cultivation of traditional plants
 No dependence on surfactants from tropical cultivation
 No monocultures
 No competition with foodstuff production
 Preserve and promote biological diversity

12. We Bring Sustainability To Life
 Recyclate Initiative = Effective Recycling
 Process of sorting and recycling
consumer waste (yellow bag)
 Recycled bottles production directly on
the company premises to reduce transport
 Recycling is currently more expensive
than a new material !
By Producing Right Packaging
 “Open innovation” to encourage
other companies to join the recycling
initiative

13. We Bring Sustainability To Life
Impact: 100% r-bottles
80%
recyclate
from
deposit
bottles
20%
Yellow
bag
30%
PE
recyclate
100%
PE
recyclate
100%
Yellow
bag
All 1l green care Professional
bottles since 09/2017
rPET Usage:
Highly transparent bottles
made of used plastic
1st Generation
Sept. 2015
2nd Generation
Oct. 2016
2015
rHDPE-Usage:
World first !
translucent bottles
made of 100% rHDPE
sourced from
the „Yellow bag”;
since 09/2016
250,000 bottles
have been produced
in 2017: 1,5 M
In 2018 we will reach
8,000,000 bottles…

14. We Bring Sustainability To Life

15. We Bring Sustainability To Life
 Own on-site fresh and waste water treatment centre
 Waste water leaves the site
as clean as it has been taken before its usage
By Treating Right Our Water

16. We Bring Sustainability To Life
 100% renewable energy for the production
 Headquarter combines geothermal, solar and wind for its electricity and heating
 … produces 20% more energy than it consumes
 … has received the highest international award for ecological buildings: LEED Platinum
By Using Right Energy

17. We Bring Sustainability To Life
 “Eco-Management and Audit Scheme”
 The most demanding, high-quality Environmental
Management System
 Production plant in Mainz certified since 2003 and in Hallein since 2005
15 Years of Continous EMAS Certification

18. Doing The Right Things Right
Being The ‘Bio-neer‘ Of Circular Economy
RIGHT
FORMULAS
RIGHT
PACKAGIN
G
RIGHT
WATER
TREATMENT
RIGHT
ENERGY
Cradle to CradleTM is a certification mark licensed by the Cradle to Cradle Products Innovation Institue.

19. Doing The Right Things Right
Being The ‘Bio-neer‘ Of Circular Economy
RIGHT
FORMULAS
 All ingredients safe
for humans & nature
 plant ingredients
 Proven biodegradability
 “Native surfactants”
initiative
RIGHT
PACKAGIN
G
 PET bottles:
100% PCR PET
 PE bottles:
100% PCR PE*
RIGHT WATER
TREATMENT
 Own on-site fresh and
waste water treatment
centre
 Waste water leaves the
site as clean as it has
been taken
RIGHT
ENERGY
 100% renewable
energy for the
production
 Energy plus
administration
building
*successive replacement of the green care PROFESSIONAL 1L bottles starting from Q3 2016.
Cradle to CradleTM is a certification mark licensed by the Cradle to Cradle Products Innovation Institue.

20. We Bring Sustainability To Life
We Are Werner & Mertz Group
Family-Owned
company
Since 1867,
4th Generation
LEED Platinum Headquarters
EMAS for 15 years
Sustainability Prize
Germany: 2009 & 2014
German Packaging Award in
Sustainability and Gold 2016
Best Employer:
Rheinland Pfalz 2014
1000 People, in both
Plants Mainz/Hallein
38 Azubis in 8
Specialities
Subsidiaries
around Europe
Export
all over the world
Trusted Brands for Cleaning & Care Solutions
in
the Consumer, Institutional & Industrial Markets
Highest Quality Standard EMAS
Production in Mainz & Hallein
R&D center in Mainz
Packaging Production
in Mainz
Pioneer In Integral Sustainability
“Open-Development” Projects (Recyclate,
European Surfactants)
Employees Nutrition & Movement Program
NABU partner
Mürmes Moor project
€370 M.
Turnover:
B2C & B2B

21. We Bring Sustainability To Life
At Werner & Mertz Professional
FOUNDATION IN 1971
HEADQUARTERS: MAINZ
HEAD OF DIVISION:
FRANK VANCRAEYVELD
tana PROFESSIONAL and
green care PROFESSIONAL
are the two brands providing
comprehensive cleaning and
solutions
Subsidiaries in
Germany/CH, Austria/CEE, France/SP-PT,
Belgium /NL-Lux, Italy/TK-Gr & Poland
Number of Employees: 188
Sales Regions:
Across Europe
& worldwide
export via
distribution
partners
Export
is the fastest
growing
business unit

22. The Purpose of Werner & Mertz Professional
Eco-Efficiency
“Doing things right”
reduces critical issues
Eco-Effectiveness
“Doingthe right things”
through Cradle to Cradle®
eliminates any critical
issues
+ = “Doing The Right
Things Right”
As a pioneer, we make the difference by driving the
professional cleaning market with integrally sustainable, high-
performing solutions, harmless for human health and nature !

23. Recycling Initiative
presented at
the G7 summits:
Berlin 2015
Halifax 2018
The concept of
integral
sustainability
presented at the
19th Forum on
Eco-innovation in
Seoul
Pioneers in the
Circular Economy
meet regularly for the
Cradle to Cradle™
Expert talks
Many other conferences,
congresses and events
where we talk about
Integral Sustainability,
e.g. in Brussels, Berlin, etc.
We Raise The Awareness
Through Our Communication

24. We Are The ‘BIO-neer‘
of the Circular Economy
Entire value chain
Plant-specific value chain
Products
Formula
The size of the symbols stands for the grade/complexity factor of their criteria.
Further awards
Economy Ecology Social aspects
Sustainability

25. We Want To Make A Difference
Abc
 Abc
1987 GREEN CARE 2003 NEW LOGO / EMAS SEAL 2005 EUROPEAN ECOLABEL 2007 FLOOR CLEANER / NORDIC SWAN
SEAL
2007 SUSTAINABILITY
INFORMATION
REGENERATIVE CARBON COMPONENT
FULL DECLARATION OF INGREDIENTS
2013 REPOSITIONING OF THE
BRANDS
2007 DEVELOPMENT GUIDELINES
VALUE SYSTEM FOR green care
PRODUCTS
2010 KITCHEN E3 PRODUCTS /
NORDIC SWAN SEAL
2015 Cradle to Cradle Product
Innovator Award
2013 green care
PROFESSIONAL
Milestones on the way from green care to
green care PROFESSIONAL

26. Positioning: Support European objectives with
INNOVATIVE C2C SOLUTIONS
Driving The Market: 71 Products With At Least 1 Ecolabel
58

27. Integrally Sustainable,
High Performing Solutions
Floor &
Surface
Sanitary
Kitchen
On
Premise
Laundry
Personal
Care
Industry

28. Comprehensive Hygiene Management
Integrally Sustainable
Product Solutions
+++ +++ +++
 Profitable
 Effective
 Motivating
 Safe
 Convenient
 Transparent
Comprehensive
Service
Smart
Dosing Systems
 Customized
 Cost-Effective
 Protecting users
 …and Environment
 Professional Expertise
 Optimisation
 Trainings on safe,
efficient, ecological usage
 Dosing equipment

29. FACILITY MANAGEMENT, BUILDING SERVICE
CONTRACTORS AND CATERERS CLEAN WITH
GUESTS GUESTS GUESTS
E.G. SCHOOL/
KINDERGARDEN
PARENTS
PATIENTS,
CUSTODY
RESPONSIBLE
WORKERS
Customers
Endusers
DISTRIBUTORS
SELL-IN
SELL-OUT
The Business Model

30. They Trust Us:
The world's largest
engines factory
(100,000 m2); 100% with W&M
441 ha factory
100% with W&M
Manufacturer of electronic
components and systems,
45 000 m2 site
100% with W&M
Italian cleaning company with
international operations,
8,000 employees,
especially gcP
One of the leading German
service companies,
ca. 31,000 employees
C2C range, kitchen products
City of Ghent
All schools (incl kitchen),
internats,
logistic Headquarters, social
catering; C2C range and gcP
City of Paris, 2 200 000
inhabitants
Nurseries and sport halls,
Building care products
Belgium’s leading postal operator
1,342 post offices and post points
100% cleaned with W&M
German postal service and
international courier service
510,000 employees, 100% with
gcP
German railway company,
W&M products listed for:
- trains cleaning (12)
- stations cleaning (40)
Italian manufacturer of coffee
products, full package for
surface cleaning of the plant
Italian-based beverage
company, 6 plants,
80 buildings, offices and
surfaces of all the plants, gcP
A children's hospital located in
Rome, 800 beds
Surface cleaning, disinfection and
mop washing
A non-profit clinic,
900 beds, OPL, Floor & Surface
cleaning
A municipal hospital in the 3rd
district of Vienna , 800 beds, OPL,
Floor & Surface cleaning
One of the municipal Viennese
hospitals, 800 beds, OPL, Floor &
Surface cleaning
A hospital in Paris, 916 beds,
Building Care products
Italian network of 4 hotels,
Full package surface cleaning
– housekeeping, kitchen,
laundry, mop washing
A palace ***** hotel in
Marrakesh, kitchen range &
housekeeping with gcP
Luxembourgish multinational
steel manufacturing corporation,
the world’s largest steel producer
German hypermarket chain
operates over 1,200 stores
650 stores in Germany

31. IT IS YOUR CHOICE TO
MAKE A DIFFERENCE
https://get.wmprof.com