At IBS we have helped several businesses and brands build up their social media presence. Here's our take on how to approach social media. Mail in your comments to inception@inception.net.in

1. Our Approach to
Social Media
Strategy
By Inception Business Services

2. Why Social
Media?
It is not a fad or merely a trend but a
paradigm shift in the way businesses
can interact with customers

3. Social Media Helps in
building & engaging with a
community

4. Quicker, economical reach
to customers
Tap into online buying or
researching

5. Listen & talk to customers
Direct Access for Feedback
Make for Happier customers
and Loyal too !

6. If those were not reason
enough ? Social media can
help by…
¡ Generating incremental traffic to your website
¡ Building your brand
¡ Letting prospects & customers know about new
products, offers
¡ Enabling Cross-selling & Upselling

7. What would you use Social
Media for ?

8. Your Social Media Vision
¡ Depends on
- Your Industry
- Your Target customers
- Your Brand Philosophy & Values

9. Social CRM
A Brand that listens and uses
two-way communication
A tool for
Customer
Insight:
ü Needs
ü Expectations
ü Feedback
A way to
ü Share Knowledge

10. Social CRM
A socially accessible &
responsive brand
Lowering the
element of risk
From
consumer’s
minds

11. Social CRM
A caring brand
Answering their specific
queries related to products,
procedures & resolving
issues
Manage & protect your
brand by quick
response to complaints

12. Social CRM
A less-impersonal brand
Giving a touch of personalization/ humanization to
your brand

13. Social Selling
¡ Aids in the buying process of customers
¡ Researching options and price comparisons
¡ Sharing of customer experiences
¡ Leveraging Influencers in social spaces
¡ More customised selling that is not possible with
the traditional marketing channels
¡ Virality - the online version of Word of Mouth

14. Social Engagement
¡ Helps us in building communities
¡ Project online/social versions of traditional CSR
initiatives or Customer Initiatives
¡ Brand Properties that begin their life on social
media platforms

15. Your Social Media Vision
now needs…
A Social Media Strategy

16. Customer Insights
Who are they?
What matters to them?
Why do they buy?
What drives them?
Who do they listen to?

17. Which SOCIAL platforms are
they on?
And what are they doing
there?
Here...?
Here...?
Here...?
Here...?

19. Who are your customers?

20. What are they doing on
social media?
And What are they saying about
the industry?

21. Marketing Strategy
Traditional à Social Media
¡ What are you doing in Traditional
Media and is there a way to
adapt and use/re-use it on social
media ?
¡ Example: Promoting TV ad videos
via YouTube
¡ Can your offline marketing feed
into Social media ?
¡ Example: adding social profile info
in ads

22. Marketing Strategy
Social Media à Traditional
¡ More measurable ROI on social
media marketing spends
¡ Content that is socially shareable
and can therefore extend your
brand’s reach
¡ Enable easier buying online or
decision making for offline
purchase
¡ Ways for customers to find you
when they need your product

23. Technology
¡ Use automation as the scale
increases
¡ Use the level of
engagement to derive the
right amount of technology
to be used & people
¡ Creating the same
experience with social
media in the absence of a
physical customer care unit

24. Need help on your Social Media
strategy & execution ?
Get in touch. We ‘d love to help your business leverage social
media better.
Email us at inception@inception.net.in