Our Approach to
Social Media
Strategy
By Inception Business Services
Why Social
Media?
It is not a fad or merely a trend but a
paradigm shift in the way businesses
can interact with customers
Social Media Helps in
building & engaging with a
community
Quicker, economical reach
to customers
Tap into online buying or
researching
Listen & talk to customers
Direct Access for Feedback
Make for Happier customers

and Loyal too !
If those were not reason
enough ? Social media can
help by…
 Generating incremental traffic to your website
 Building yo...
What would you use Social
Media for ?
Your Social Media Vision
Depends on
- Your Industry

- Your Target customers
- Your Brand Philosophy & Values
Social CRM
A Brand that listens and uses
two-way communication
A tool for
Customer
Insight:
 Needs
 Expectations
 Feedb...
Social CRM
A socially accessible &
responsive brand

Lowering the
element of risk

From
consumer’s
minds
Social CRM
A caring brand
Answering their specific
queries related to products,
procedures & resolving
issues

Manage & pr...
Social CRM
A less-impersonal brand
Giving a touch of personalization/ humanization to
your brand
Social Selling
 Aids in the buying process of customers
 Researching options and price comparisons
 Sharing of customer...
Social Engagement
 Helps us in building communities
 Project online/social versions of traditional CSR
initiatives or Cu...
Your Social Media Vision
now needs…
A Social Media Strategy
Customer Insights
Who are they?
What matters to them?
Why do they buy?
What drives them?
Who do they listen to?
Which SOCIAL platforms are
they on?
And what are they doing
there?
Here...?

Here...?

Here...?

Here...?
Who are your customers?
What are they doing on
social media?

And What are they saying about
the industry?
Marketing Strategy
Traditional  Social Media
 What are you doing in Traditional
Media and is there a way to
adapt and us...
Marketing Strategy
Social Media  Traditional
 More measurable ROI on social
media marketing spends
 Content that is soc...
Technology
 Use automation as the scale
increases
 Use the level of
engagement to derive the
right amount of technology
...
Need help on your Social Media
strategy & execution ?
Get in touch. We ‘d love to help your business leverage social
media...
Social Media Strategy - IBS thinks...
Social Media Strategy - IBS thinks...
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Social Media Strategy - IBS thinks...

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How can your business leverage Social Media better ? Things to consider before you draft your Social Media Strategy. This is how we at IBS think about how businesses could go about their Social Media Strategy.

Published in: Marketing

Social Media Strategy - IBS thinks...

  1. 1. Our Approach to Social Media Strategy By Inception Business Services
  2. 2. Why Social Media? It is not a fad or merely a trend but a paradigm shift in the way businesses can interact with customers
  3. 3. Social Media Helps in building & engaging with a community
  4. 4. Quicker, economical reach to customers Tap into online buying or researching
  5. 5. Listen & talk to customers Direct Access for Feedback Make for Happier customers and Loyal too !
  6. 6. If those were not reason enough ? Social media can help by…  Generating incremental traffic to your website  Building your brand  Letting prospects & customers know about new products, offers  Enabling Cross-selling & Upselling
  7. 7. What would you use Social Media for ?
  8. 8. Your Social Media Vision Depends on - Your Industry - Your Target customers - Your Brand Philosophy & Values
  9. 9. Social CRM A Brand that listens and uses two-way communication A tool for Customer Insight:  Needs  Expectations  Feedback A way to  Share Knowledge
  10. 10. Social CRM A socially accessible & responsive brand Lowering the element of risk From consumer’s minds
  11. 11. Social CRM A caring brand Answering their specific queries related to products, procedures & resolving issues Manage & protect your brand by quick response to complaints
  12. 12. Social CRM A less-impersonal brand Giving a touch of personalization/ humanization to your brand
  13. 13. Social Selling  Aids in the buying process of customers  Researching options and price comparisons  Sharing of customer experiences  Leveraging Influencers in social spaces  More customised selling that is not possible with the traditional marketing channels  Virality - the online version of Word of Mouth
  14. 14. Social Engagement  Helps us in building communities  Project online/social versions of traditional CSR initiatives or Customer Initiatives  Brand Properties that begin their life on social media platforms
  15. 15. Your Social Media Vision now needs… A Social Media Strategy
  16. 16. Customer Insights Who are they? What matters to them? Why do they buy? What drives them? Who do they listen to?
  17. 17. Which SOCIAL platforms are they on? And what are they doing there? Here...? Here...? Here...? Here...?
  18. 18. Who are your customers?
  19. 19. What are they doing on social media? And What are they saying about the industry?
  20. 20. Marketing Strategy Traditional  Social Media  What are you doing in Traditional Media and is there a way to adapt and use/re-use it on social media ?  Example: Promoting TV ad videos via YouTube  Can your offline marketing feed into Social media ?  Example: adding social profile info in ads
  21. 21. Marketing Strategy Social Media  Traditional  More measurable ROI on social media marketing spends  Content that is socially shareable and can therefore extend your brand’s reach  Enable easier buying online or decision making for offline purchase  Ways for customers to find you when they need your product
  22. 22. Technology  Use automation as the scale increases  Use the level of engagement to derive the right amount of technology to be used & people  Creating the same experience with social media in the absence of a physical customer care unit
  23. 23. Need help on your Social Media strategy & execution ? Get in touch. We ‘d love to help your business leverage social media better. Email us at inception@inception.net.in

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