This document discusses how social media can be used for marketing purposes. It recommends posting at certain times of day on Facebook, Twitter, and blogs to welcome the day, sell products, or end the day. It also recommends posting multiple times per day on each platform. HootSuite is recommended as a tool to manage social media accounts as it allows connecting multiple networks in one place and scheduling posts across platforms. The conclusion states that delaying social media marketing can lead to lost opportunities.

2. Markets are shifting away from mass markets and
moving to target markets. This is due to innovations
in technology.
Introduction

3. What are the new social
media platforms

4. Why use social
media?
• Gives you as a communicator a platform to
introduce a new product to you public (customers)
• Increases the chances of networking in your area of
specialization.
• One on one conversation with your publics hence
building good relations
• Direct feedback from your customers on your
products .
• A platform to update your company profile, goods
and services.

5. Continuation
• Increased Brand Recognition.
• Decreased Marketing Costs

6. When communicating make sure you
answer the following

7. When to Facebook,
twitter and blog…

8. Continuation
7:00 am – 9:00 am. Send messages that are welcoming the day.
( 2-5 tweets )
11:00pm – 2:00 pm time for selling your products (3-5)
3:00 pm -5:00 Pm exiting your day. Remember to remind
people about your products.

9. Continuation
In- make at least 5 posts a day
FB make at least 3-6 posts a day
Twitter 4- 7 tweets a day

10. How to manage your
social media accounts
• Hoot suite is so far the best tool to monitor
your social media accounts.

11. Why use hoot suite?

12. Continuation
• Helps you connect Lots of Services
together
• Access to many social media networks on
the same platform.
• Save your time which you can later
employ to do other things.

13. Continuation
Helps one to post one message across you
social media platforms.
Instant notifications i.e. if somebody mentions
you.

14. Conclusion
• One can no longer wait, the more you delay
the more you lose. Social media marketing,
when done right, can lead to more customers,
more traffic, and more conversions, and it’s
here to stay.

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