Why Short User Stories are a Competitive Advantage and how they lead to Continuous Shipping

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Today’s product teams manage to radically reduce their development cycle times because of their habit of continuous integration & continuous deployment. This slidedeck is about introducing a practical framework called "Dimensional Planning" on how to develop products early & often and eventually continuously.

Technology Business

Why Short User Stories are a
Competitive Advantage

Allan Berger
Design & UX, Co-Founder & CCO

Allan Berger

allanberger
allanberger.com
allan@blossom.io

Lean Product Management

@allanberger

What is a user story?

Lean Product Management

@allanberger

Competitive Advantage
Release earlier & often
Earlier market feedback
Iterate on learnings
Higher quality support & response times

Lean Product Management

@allanberger

Dimensional Planning

How does it work?

Lean Product Management

@allanberger

Apply to multiple Areas
Content Marketing
Design & UX
Code
Feature Development
…

Lean Product Management

@allanberger

Ask yourself if the eﬀort is applicable
Is it worth it to build the Cobblestone Road now?
!

Shall we rather build a Highway Version of a 
heavy used feature?
!

Do we need an Asphalted Road of this code part?
!

Does the customer gain beneﬁt if we ship just
the Dirt Road now?

Lean Product Management

@allanberger

Mindset to ship continuously

“

Would this version of the
product deliver more value to
the customer than the one
that’s currently live?

”

Lean Product Management

@allanberger

Thank you

Lean Product Management

@allanberger

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Why Short User Stories are a Competitive Advantage and how they lead to Continuous Shipping

1. Why Short User Stories are a Competitive Advantage Allan Berger Design & UX, Co-Founder & CCO

2. Allan Berger allanberger allanberger.com allan@blossom.io Lean Product Management @allanberger

3. What is a user story? Lean Product Management @allanberger

4. Competitive Advantage Release earlier & often Earlier market feedback Iterate on learnings Higher quality support & response times Lean Product Management @allanberger

5. Dimensional Planning How does it work? Lean Product Management @allanberger

6. Dirt Road

7. Cobblestone Road

8. Asphalted Road

9. Highway

10. Example: Login Form Dirt Road: Input Fields & Submit Button Cobblestone Road: Autoﬁll Asphalted Road: Save Password Highway: User Avatar Lean Product Management @allanberger

11. Apply to multiple Areas Content Marketing Design & UX Code Feature Development … Lean Product Management @allanberger

12. Ask yourself if the eﬀort is applicable Is it worth it to build the Cobblestone Road now? ! Shall we rather build a Highway Version of a  heavy used feature? ! Do we need an Asphalted Road of this code part? ! Does the customer gain beneﬁt if we ship just the Dirt Road now? Lean Product Management @allanberger

13. Mindset to ship continuously “ Would this version of the product deliver more value to the customer than the one that’s currently live? ” Lean Product Management @allanberger

14. Thank you Lean Product Management @allanberger

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