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Why Short User Stories are a
Competitive Advantage

Allan Berger
Design & UX, Co-Founder & CCO
Allan Berger

allanberger
allanberger.com
allan@blossom.io

Lean Product Management

@allanberger
What is a user story?

Lean Product Management

@allanberger
Competitive Advantage
Release earlier & often
Earlier market feedback
Iterate on learnings
Higher quality support & response times

Lean Product Management

@allanberger
Dimensional Planning

How does it work?

Lean Product Management

@allanberger
Dirt Road
Cobblestone Road
Asphalted Road
Highway
Example: Login Form
Dirt Road: Input Fields & Submit Button
Cobblestone Road: Autofill
Asphalted Road: Save Password
Highway: User Avatar

Lean Product Management

@allanberger
Apply to multiple Areas
Content Marketing
Design & UX
Code
Feature Development
…

Lean Product Management

@allanberger
Ask yourself if the effort is applicable
Is it worth it to build the Cobblestone Road now?
!

Shall we rather build a Highway Version of a

heavy used feature?
!

Do we need an Asphalted Road of this code part?
!

Does the customer gain benefit if we ship just
the Dirt Road now?

Lean Product Management

@allanberger
Mindset to ship continuously

“

Would this version of the
product deliver more value to
the customer than the one
that’s currently live?

”

Lean Product Management

@allanberger
Thank you

Lean Product Management

@allanberger

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Why Short User Stories are a Competitive Advantage and how they lead to Continuous Shipping