Rica is a family-owned Italian cosmetics company based in Sicily that produces hair removal waxes and other beauty products. It carries out all production processes internally to limit its environmental impact through reduced emissions and resource use. The company is committed to environmental sustainability and uses local Sicilian ingredients like volcanic water in its products. It aims to satisfy customers in over 60 countries while maintaining its founding values as a traditional Sicilian family business.

2. 5
WHY RESPONSIBLE BEAUTY?
Rica has decided to follow, from here on in,
a greener path to reduce its carbon foot-print.
RICA CARRIES OUT EVERY SINGLE PHASE
OF THE PROCESSES THAT TAKE A PRODUCT
FROM THE ORIGINAL CONCEPT TO ITS FINAL SALE
All production processes, quality control and distribution come from
within RICA facilities, eliminating the need for a supply chain, without
any intermediaries in the stages of research, production or marketing.
This ensures a limited environmental impact thanks to fewer working
stages, reduced emission of carbon dioxide and limited and concen-
trated use of resources: all this substantially reduces the amount of
pollution.
Shortened distances, processes and stages of production help the envi-
ronment, and guarantee our customers superior quality control.
We believe there is no responsible alternative to doing business other
than through the pursuit of environmental sustainability and this be-
lief guides every decision we make.
We find inspiration for doing so in nature and believe that nature is not
merely something to be cherished and protected, but also should be
emulated as a model of sustainability.

3. 6 7
A Family Story
Always preserving the founding principles,
values and philosophies of a traditional
Sicilian family.
Rica is a Sicilian family company, based in Cata-
nia. In 1994, Mario Puglisi, a humble and hard
working man, was living in the eastern coast of
Sicily, while on a business trip he saw an oppor-
tunity he couldn’t miss: he decided to buy Rica,
a small scale, manufacter of hair removal waxes.
A great deal of dedication, passion, creativity
and family interest in the global market of cos-
metics has made Rica into a world renowned
brand. Always devoted to the professional
market, the Puglisi family remains a group of
true artisans in what it does, unashamed of the
pride we take in talking about our humble be-
ginnings in a garage.
We continue doing things with our hands and with
our hearts, putting care into everything we do. Al-
ways preserving the founding principles, values
and philosophies of a traditional Sicilian family.
Rica Today
Present in more than 60 countries worldwide,
Rica is now an international company competing
in a vast range of markets, where we have achieved
an enviable position in the cosmetics field. Our
overlying goal is to satisfy the needs of each and
every market we are represented in, and our in-
ternal customer service team and R&D laboratory
are always collaborating to support this goal.
Rica’s commitment to utilize and preserve our
natural resources, together with the mission to use
high quality standards in every phase of produc-
tion, require daily careful control on raw materials
used, exclusively selected from natural or organic
products, these are then transformed during the
production process strictly controlled by our qual-
ity system. With this objective, we have worked all
these years, and we are proud that all our efforts
are recognized by our customers.
The Puglisi Family
Our mission
At Rica we are passionate about our products,
our work, our markets, our natural ingredients.
We strive to embody that passion in everything we do.
Our mission
Rica is passion; passion for our products, our
work, our markets, our natural ingredients. We
strive to embody that passion in every aspect of
our company. It is our mission to create natural
treatments that enhance the beauty of body and
mind. We embrace the vast, natural resources of
Sicily and its volcano Mt. Etna, and use local, re-
newable elements with outstanding properties.
We strive to be flexible, to respond quickly to
shifting market demands, and provide immedi-
ate response to customer requests while main-
taining our global view.

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MEDITERRANEAN HAIRCARE BEAUTY
Naturica aims to meet the needs of the new environmental awareness toward
the natural world and daily life reminding us of a Mediterranean culture
which is to be appreciated and preserved.
Mediterranean in its respect
for our origin and cultural heritage
Sicily encapsulates the splendour and decadence of the past world while
reminding us daily of the legacy left by numerous and varying cultures in
an indelible way.
Mediterranean in its inspiration
for the creation of all the products in this line of cleansing.
Mediterranean in its providing all of our ingredients
formulas are derived mainly from plants mixed together in a unique
way, for a style that is not only beautiful and unique, but also pure.
Mediterranean in its very
essence from the nature of Sicily,
its land, its landscapes and its volcano, Mount Etna, where the water is
the basic element of every NATURICA product.
The concepts of NATURICA are included in the
new packaging embellished with graphical illus-
trations that make an immediate impact that is
recognizably Sicilian.
The graphical representations incorporate the
soul of the line. Sicilian landscapes expressing
the most real and essential parts of Sicily, il-
lustrating the close relationship between man,
nature and tradition.
THE GRAPHICAL REPRESENTATIONS
INCORPORATE THE SOUL OF THE LINE
illustrating the close relationship between
man, nature and tradition.

5. 11
NATURICA PRODUCTS ARE SAFER
FOR THE CLIENT AND FOR THE ENVIRONMENT
Naturica products are created to meet the growing demand for natural
cleansing and treatments, which not only nourish, hydrate, strengthen
and protect the hair from the smog and pollution of our cities in a safer
way, but that, at the same time, respect the environment in which we live.
A commitment to creating natural haircare products starts with a clear
checklist on what haircare products should NOT contain.
FREE OF:
• Sodium Lauryl Sulphate (SLS)
• Sodium Laureth Sulphate (SLES)
• Parabens
• Sulfates
• Artificial dyes
• Mineral oils, etc.
The elimination of these components is part of the continuous research
by RICA to find solutions which have the purpose of improving the quality
and the safety profile of our products on hair and skin.
Formulas contain active botanicals and essential oils carefully selected
and mixed together in a unique way to restore the natural vitality and
radiance of the hair.
ENVIROMENTALLY
RESPONSIBLE PACKAGING
For NATURICA packaging we have made the choice of minimizing the
weight of plastic bottles and to maximizing the use of post-consumer
recycled materials, using materials that can be and are recyclable. All
of our 1.76 oz., 6.8 oz. and 8.4 oz. bottles are made from Recycled PCR.
Post Consumer Regrind (PCR) is made from reclaimed neutral PET.
Other packaging is made from PET, PP or PETG, and can be easily re-
cycled through local recycling programs. We use only Recycled Paper
accredited by FSC.

6. 13
All Naturica shampoos and conditioners formulas dramatically extend
the life and vibrancy of hair color as they protect hair against ther-
mal styling damage and furthermore, UVA/UVB suncreens helps pre-
vent haircolor from fading and protect it from the damage of harmful
sunrays by using a complex of Vitamine E, Ceramide, Opuntia Ficus
Indica, AQ-SAVE and PRO-STRUCTURE, two compounds based on
natural super-extracts of Junglas Regia and Castanea Sativa.
Why PRO-STRUCTURE?
PRO-STRUCTURE is a compound based on Hydrolized
Walnut extract with high concentration of active principles
and reticulating agents for proteins: structural phenols.
PRO-STRUCTURE ‘s hair protection is a long lasting pro-
tection, 3 days after treatment hair is still very effectively
protected from radicals keeping an high antioxidant capa-
city. It is able to preserve the dye molecule, from degrada-
tion due to UV radiation and pollution.
Why AQ-SAVE?
AQ-SAVE is an active ingredient derived from
organic fruit Castanea Sativa grown in Italy. The
cosmetic activity is linked to fatty acids, proteins
and to short chain sugars. Laboratory tests have
shown that AQ-SAVE repairs the surface of the
stressed hair with efficacy comparable to that of
synthetic silicones. AQ-SAVE covers and repairs
the hair by acting on it from the outside, this activ-
ity gives the hair a greater ability to retain water
and consequently a greater hydration counteract-
ing the hair stressing effects of thermal styling
and pollution.
NATURICA COLOR-SAVE FORMULAS
Naturica formulas prevent haircolor from fading
and protect it from damage of harmful sunrays.

7. 15
Volcanic Water
Permeable Rock
Precious minerals
in our Volcanic Water
enrich Rica products
The primary ingredient of the new NATURICA
formulas is also the most valuable because it
comes from the depths of the Earth, after pass-
ing through layer upon layer of molten rock and
becoming enriched with minerals (copper, sele-
nium and zinc) and precious trace elements to
strengthen and fortify the hair.
The precious ingredient is Volcanic Water, prima-
ry source of comfort and naturalness of the hair.
Shine
Selenium lends brightness to the hair, keeping it
strong, healthy and full of life.
Strengthening hair
Zinc leaves hair stronger and more resistant to
damage from sun and wind, over-drying and
over-styling.
Revitalizing colour
Copper helps in the formation of melanin, a key
element for beautiful hair colour, ensuring col-
our that is long lasting and vibrant.
VOLCANIC WATER IS THE PRIMARY INGREDIENT
in all Rica hair products, bringing new life, bounce
and shine to the hair.
Layers of volcanic sand, basalt, and volcanic
rock filter the water, giving it purity and a con-
sistent content of revitalizing trace elements.
The result is our precious Volcanic Water that
invigorates and revives tired hair and scalp.