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- 1. Q U EE N ' S C O R N E R S T O N E P R E S E N T S #VOICEYOURVOTE E L E C T R O N I C P R E S S K I T
- 2. History #VoiceYourVote was createdby Rebma Sevaer in 2014 . It started as a school project at Full Sail University. Eventually, it became an activist organization that speaks to Millennials. It is a movement that pushes the idea of unity and complete fairness in the voting process. Their mission is to maximize the growing population of citizens aged 18-34 by increasing the Millennial vote in presidential elections. Putting political value to every Millennial's freedom of speech and expression is the overall goal. Slogan: Voting- The soapbox you've been waiting for. Tagline: ...when being silent isn’t enough.
- 3. Vote=Voice | OurMission INA PEW RESEARCH ONLY 30% OF MILLENNIALS REPORTED THEY VIEWED CONGRESS FAVORABLY. This kind of distrust in politics negatively impact Millennials' desire to vote. 24,000,000 of them did not vote in 2012 alone. With their population having almost as much influence as the Baby Boomers, it has become the responsibility of this generation to be proactive in politics. #VoiceYourVote wants to create a bridge between politicians and the Millennial demographic that has a free flow of raw, yet accurate information on what Millennials are truly thinking. In the same effort, #VoiceYourVote wants that bridge to be open both ways, allowing for the public to hold politicians they elect accountable. Voting is necessary to for change, but Expression is key for Millennials. We assure them that they are the same.
- 4. CompanyValues Fairness - Everyonesgets counted Equality - Every vote weighs the same Social Responsibility - Power is in the hands of the people Personal Accountability - Using our power wisely Integrity - Providing solid information Objectivity - Clearly separating fact from opinion Trustworthiness - Creating win-win situations Truth - Accurate storytelling
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- 9. Problem Less than 1/4of the Millennial population has shown up to the polls in the lst two elections. Cause Distrust in congress; Disheartened persepctive of politics
- 10. DEMOGRAPHIC PROJECT PREPAREDBY #VoiceYourVote is amillennial voting campaign group designed specifically to engage 18-34 year olds in the voting process and other political activities. "He/She/I/We Voted" - Images of Millennials in love express pleasure knowing their significant other voted or that they themselves voted. Queen's Cornerstone Marketing & Branding, LLC #VoiceYourVote #HeVoted #SheVoted
- 11. He VOTED. GuerillaMarketingCampaignIdeas “He/She/I/We Voted”aka Who Voted? An average beauty gets the hots for her guy after she finds out that he did the most sexiest thing she could imagine: getting to the polls and voting. She realizes that voting is his way of peaking up to give good a chance. With his voice, he elected a grand government official who supports proper policy. With proper policy enacted the country can change. In that change her life, his life, and their families' lives are changed. This all began with his vote and she loves him that much more because....he VOTED! Requirements Original photos of couples in intimate Posters of various sizes Media buyer for commercial ad space Small sets for shoots Photographer/Video- grapher Actors/Models Graphic artists Public Figures / Celebrities are optional Social Media manager
- 12. MarketingCampaignIdeas To market thecampaign, we will focus on making voting sexy, voices being heard and doing the adult thing to do. From photo campaigns to viral video campaigns, #VoiceYourVote will count on visuals to push these messages. Millennials should be warned on the effects of not voting in a way they can relate to. Memes and viral video is the way to go since they can easily be shared on popular social media sites and referenced by other media outlets. Don't let someone speak for you. VOTE. Locations College communities Shopping centers Malls Movie Theaters Facebook / Youtube Gas Stations
- 13. Sponsors/Affiliates/Partners YouTube Hulu Metro Transit Association LAFilm School FIDM TBWAChiatDay PBS Rotary International DNC Various Influencers & YouTubers
- 14. CampaignVideoNewsRelease Celebrities and publicfigures have that awkward talk about the "birds and the bees" using euphemisms around voting. Blend in comedy Youtube-style production Share to Social Media News accounts like AJ+, NowThis and The Turks Message: "It's the adult thing to do."
- 15. Product 87% OF MILLENNIALSKEEP THEIR MOBILE DEVICES WITH THEM 24/7 VARIOUS RESEARCH STUDIES SHOW CONSISTENT INCREASE IN MOBILE GAMING SOCIAL MEDIA IS ABOUT EXPRESSION 82% OF FACEBOOK USERS ARE 18-34 55% OF INSTAGRAM USERS ARE MILLENNIALS An interactive voting network app that blends gaming with politics and public opinion BROADCASTING +GEOCACHING +GAMING WHY?
- 16. CommunityOutreach For every newvoter registered, fifty cents will go towards an educational non-profit chosen in a poll. For every 1% increase in Millennial voters in the Presidential election, $1,000 will go towards a non- profit in the employment / economics fields.
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- 20. ContactUs #VOICEYOURVOTE CALL/TEXT 323-989-2798 WWW.VOICEYOURVOTE.COM INVESTORS APPDEVELOPERS SPONSORS GRANT WRITERS VOLUNTEERS WE ARE SEEKING