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Q U E E N ' S C O R N E R S T O N E P R E S E N T S
#VOICEYOURVOTE
E L E C T R O N I C P R E S S K I T
History
#VoiceYourVote was created by Rebma Sevaer in 2014 . It started as a school project at Full Sail
University. Eventually, it became an activist organization that speaks to Millennials. It is a movement
that pushes the idea of unity and complete fairness in the voting process. Their mission is
to maximize the growing population of citizens aged 18-34 by increasing the Millennial vote in
presidential elections. Putting political value to every Millennial's freedom of speech and expression
is the overall goal.
Slogan: Voting- The soapbox you've been waiting for.
Tagline: ...when being silent isn’t enough.
Vote=Voice | OurMission
IN A PEW RESEARCH ONLY 30% OF MILLENNIALS REPORTED
THEY VIEWED CONGRESS FAVORABLY.
This kind of distrust in politics negatively impact Millennials'
desire to vote. 24,000,000 of them did not vote in 2012 alone.
With their population having almost as much influence as the
Baby Boomers, it has become the responsibility of this
generation to be proactive in politics.
#VoiceYourVote wants to create a bridge between politicians
and the Millennial demographic that has a free flow of raw, yet
accurate information on what Millennials are truly thinking. In the
same effort, #VoiceYourVote wants that bridge to be open both
ways, allowing for the public to hold politicians they elect
accountable.
Voting is necessary
to for change,
but Expression is key
for Millennials. We
assure them that they
are the same.
CompanyValues
Fairness - Everyones gets counted
Equality - Every vote weighs the same
Social Responsibility - Power is in the hands of the people
Personal Accountability - Using our power wisely
Integrity - Providing solid information
Objectivity - Clearly separating fact from opinion
Trustworthiness - Creating win-win situations
Truth - Accurate storytelling
Votingisgettingyourvoiceheard.
Thereispowerinnumbers.
Ifyoudon'tvote,theworldasyouknow
itwillend.
KeyBrandMessages
ToIncreaseMillennialParticipationIn
The2016PresidentialElectionBy25%
WhatWeWant
GetMillennialstocommittovote
UseSocialMediatonavigatetopollseasily
Make#VoiceYourVoteapopularmovement
amongMillennials
PRGoals
StrategicMarketing/PRPlan
500K+ Millennials show their
commitment to vote
Top 5 Social Media sites
have our polling app
promoted until election day
3 Million impressions on Twitter,
Instagram, Facebook, Youtube &
Snapchat combined 
Create a reward that is more unique
than stickers to give to voters
Partner with an app building company
or game designers
Create a polling app
Have social media giants sponsor
their own mini #VoiceYourVote
campaign
Make #VoiceYourVote a trending topic
on Facebook & Twitter
Create promos where Millennials can
get involved with content creation
Strategies
Tactics
Use merchandise manufacturer as a sponsor
to advertise #VoiceYourVote on all of their
media
Create a transmedia campaign with app/game
designers that is an interactive game
culminating on election day.
Send #VoceYourVote merch on the campaign
trail with candidates for tv coverage
Customize polling app(s) to fit Facebook,
Twitter, Instagram and Snapchat that tell
people where to go to vote.
Use a scheduling algorithm to add the vote
day and time to their calendars. 
App should send notifications/ reminders of
this appointment 
Post regularly on social media networks
that millennials frequent & place ads
Use a corporate sponsor (like the DNC) to
host an interactive Snapchat campaign
Create a #VoiceYourVote
Instagram/Youtube promotion inviting
voters to post their pictures/videos of their
voting experience
Problem
Less than 1/4 of the Millennial population has
shown up to the polls in the lst two elections.
Cause
Distrust in congress; Disheartened persepctive of
politics
DEMOGRAPHIC
PROJECT
PREPAREDBY
#VoiceYourVote is a millennial voting campaign group designed specifically to
engage 18-34 year olds in the voting process and other political activities.
"He/She/I/We Voted" - Images of Millennials in love express pleasure knowing
their significant other voted or that they themselves voted.
Queen's Cornerstone Marketing & Branding, LLC
#VoiceYourVote #HeVoted #SheVoted 
He VOTED.
GuerillaMarketingCampaignIdeas
“He/She/I/We Voted” aka Who Voted?
An average beauty gets the hots for her guy after she finds out
that he did the most sexiest thing she could imagine: getting to
the polls and voting. She realizes that voting is his way of
peaking up to give good a chance. With his voice, he elected a
grand government official who supports proper policy. With
proper policy enacted the country can change. In that change her
life, his life, and their families' lives are changed. This all began
with his vote and she loves him that much more because....he
VOTED!
Requirements
Original photos of couples in
intimate
Posters of various sizes
Media buyer for commercial
ad space
Small sets for shoots
Photographer/Video-
grapher
Actors/Models
Graphic artists
Public Figures /
Celebrities are optional
Social Media manager
MarketingCampaignIdeas
To market the campaign, we will focus on making voting sexy,
voices being heard and doing the adult thing to do. From photo
campaigns to viral video campaigns, #VoiceYourVote will count
on visuals to push these messages.
Millennials should be warned on the effects of not
voting in a way they can relate to. Memes and viral
video is the way to go since they can easily be
shared on popular social media sites and
referenced by other media outlets.
Don't let
someone speak
for you.
VOTE.
Locations
College communities
Shopping centers
Malls
Movie Theaters
Facebook / Youtube
Gas Stations
Sponsors/Affiliates/Partners
YouTube
Hulu
Metro Transit Association
LA Film School
FIDM
TBWAChiatDay
PBS
Rotary International
DNC
Various Influencers & YouTubers
CampaignVideoNewsRelease
Celebrities and public figures have that
awkward talk about the "birds and the
bees" using euphemisms around
voting.
Blend in comedy
Youtube-style
production
Share to Social Media
News accounts like AJ+,
NowThis and The Turks
Message:
"It's the adult thing to do."
Product
87% OF MILLENNIALS KEEP THEIR
MOBILE DEVICES WITH THEM 24/7
VARIOUS RESEARCH STUDIES SHOW
CONSISTENT INCREASE IN MOBILE
GAMING
SOCIAL MEDIA IS ABOUT EXPRESSION
82% OF FACEBOOK USERS ARE 18-34
55% OF INSTAGRAM USERS ARE
MILLENNIALS
An interactive voting network app that
blends gaming with politics and public
opinion
BROADCASTING
+GEOCACHING
+GAMING
WHY?
CommunityOutreach
For every new voter registered, fifty
cents will go towards an educational
non-profit chosen in a poll.
For every 1% increase in Millennial
voters in the Presidential
election, $1,000 will go towards a non-
profit in the employment / economics
fields.
Materials
Logo
Materials
Guerilla Marketing
Image Samples
Materials
Slogan/Ad
ContactUs #VOICEYOURVOTE
CALL/TEXT 323-989-2798
WWW.VOICEYOURVOTE.COM
INVESTORS
APP DEVELOPERS
SPONSORS
GRANT WRITERS
VOLUNTEERS
WE ARE SEEKING

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