Impact of new-age marketing on the culture.

1. The Internet is the first thing that humanity has built
that humanity doesn’t understand, the largest
experiment in anarchy that we have ever had

2. Digital culture refers to the knowledge, beliefs, and
practices of people interacting on digital networks that may
recreate tangible-world cultures or create new strains of
cultural thought and practice native to digital networks.
Digital world is dynamic. it does not have gate-keepers.
It gets influenced by the reach and changes every now
and then
Digital world is dynamic, it gets influenced and speaks a
volume and changes its stand quite often
Individualization is beyond freedom of speech,it gives
us freedom as individuals, but it can also imprison us.
Post-Nationlism where individual talk less about nation
than tangible world. Digital world cultural difference
evaporates
There are three Pillars of Digital culture :
Participation, Remediation and Bricolage
Privacy is thinner than air in digital world. Nothing is
hidden, your activities, your preferences , your location
Globalization has a new meaning. Connect talent ,
Global views, artists

5. Aspiring
Comforting
Empathetic
Supportive
Surprising
• What are their basic demographics – age, marital status, location, gender, level of
What are their interests outside work?
• Preferable media consumption?
• Where do they normally like to shop for the service/product you offer?
• What is their motivation for buying your product/service?
• What are their concerns about buying your product/service?
Defining Customer Persona Triggering the emotions
Mapping the Consumer Journey

7. Cost per Traffic.
Cost Per Enagagment
Cost Per Click
Cost per View
Cost Per Conversion
Web analytics. ……………………
Social media data ………………….
Email marketing ……………………
Blog and content creation ……..
Lead generation ……………………