the real use of media in today's scenario

1. ROLE OF MEDIA
IN
CREATING SOCIAL AWARENESS
PRESENTED BY
A.PUGAZH NAAVARASI

2. MEDIA
Communication
Tools
Store and deliver information /
data

3. TYPES OF MEDIA
 Print media
 Electronic media

4. WHAT IS MEDIA ACTUALLY?
Everywhere
Part of our life
Learning process
Shape personalities
Change the way we perceive
Understand the world
Portrays the facts

5. AWARENESS IN THE SOCIETY
Capability to empower
Force multiplier(spreading awareness)
Check on corruption & bad
administration
Bringing people together

6. STRATEGIES MEDIA USE:
Impressive
ΩFilm stars
ΩCricketers

7. SOCIAL THEME MOVIES

8. SOCIAL THEME MOVIES

9. AMITABH BACHAN – POLIO DROPS

10. INDIAN CRICKET TEAM – HIV CAMPAIGN

11. CLEAN INDIA – PROMOTIONAL STRATEGIES

12. CHENNAI FLOOD – NDRF”S CONTRIBUTION

13. USAGE OF MEDIA NOW-A-DAYS

14. USAGE OF MEDIA BY PEOPLE
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15. MEDIA’S RELATIONSHIP
- NATION BUILDING
- MULTIPLE LENSES
- HISTORICAL NARRATIVE
- IDEOLOGICAL FRAME
- STUDIES OF BEHAVIOR
- PUBLIC RELATION PRACTITIONERS
- FOCUS ATTENTION
- INTEREST ON CLIENTS

16. IT’S JUST A BEGINNING…
TO GENERATE FUTURE

17. BUILD YOUR WORLD USING SOCIAL MEDIA RIGHT