The document discusses using experiential selling and creative consumer engagement strategies to build brand loyalty. It recommends keeping strategies data-driven and insight-led. The whole idea is to showcase brands and directly engage customers through social and cultural events to make a high-intensity impact and hit customers emotionally in a way that blends with their buying character. It emphasizes understanding customers and using the right ratio of program design, consumer culture, well-trained promoters, and networked logistics.

1. THE AMIRA GROUP
54,Prakriti Marg, M.G. Road , New Delhi – 110030. INDIA
T: +91 11 46057560 F: +91 11 460 57570 E: theamiragroup@theamiragroup.com
w:www.theamiragroup.com
FROM THE DESK OF CHAIRMAN
Events & Experiential - Modern Age Sales Pitch : Building Brand Loyalty through Creative Consumer
Engagement
Experiential selling offers an interactive brand experience to drive consumer engagement and immerse
them into the values of brand both in and away from point of purchase.
What's important is to keep in mind to be ableto deliver a creative strategy that is data led and driven by
insight.
The whole idea of using social cultural events as a platform is to showcase our brands, engage
customers - consumers directly and make a high intensity impact.
Our sales pitches are programmed in a manner that hits the target customer emotionally and blends
into their buying character. Its important to understand that the customer should never be under
estimated or taken for a ride. At Amira we ensure that we use the correct ratio of sales programme
design, consumer socio culture, select - train our front line sales promoters and ensure logistics of the
programme are well net worked. The launch of the campaign during high density cultural season is to
generate maximum eye ball and create brand awareness. This is what we call as the POWER of FOOD
Connect.