Why is energy efficiency so damn unsexy?

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This Pecha Kucha presentation was given by Dr Sea Rotmann at the National Energy Research Institute conference in Wellington, NZ on February 14, 2013. It takes a rather tongue-in-cheek stab at answering the age-old question why energy efficiency, with all its many benefits, remains the unsexy cousin of technology and supply side interventions

Technology

Subtasks of Task XXIV
PECHA KUCHA
Why is Energy Efficiency so damn unsexy?

Dr Sea Rotmann Operating Agent IEA DSM Task 24

why is energy efficiency so damn
unsexy?

so why is it of Task XXIV
Subtasks so damn hard?

vs complex

complicated

BEHAVIOUR?
Subtasks of Task XXIV

individual vs

social

WHY, of Task XXIV
Subtasks
OH WHY
BEHAVIOUR?

30% of energy demand is locked in behavioural wedge
Includes: technology uptake, use and maintenance
purchasing and investment behaviour
habits and routine behaviour
social acceptability

solution 1: of Task XXIV
Subtasks make it sexy?

Photo: William Dohman via Etsy

solution 2: accept it’s not
Subtasks of Task XXIV
sexy

but wasting it is really unsexy

solution 4a: make it
Subtasks of Task XXIV
hyper-rational?

Return of Investment
Cost benefit analysis
Short-term pain for long-term gain

solution 4b: make it
Subtasks of Task XXIV
hyper-rational?

- Thermodynamics

solution 5: appeal to
Subtasks of Task XXIV
patriotism?

solution 6: shame them into
Subtasks of Task XXIV
it?

http://griponclimate.org/2012/06/14/sex-is-better-with-energy-efficiency/

solution 7: get a new
Subtasks of Task XXIV
perspective

Final solution: Join us in
Subtasks of Task XXIV
making it if not sexy...

To join email:
drsea@orcon.n
et.nz

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Why is energy efficiency so damn unsexy?

1. Subtasks of Task XXIV PECHA KUCHA Why is Energy Efficiency so damn unsexy? Dr Sea Rotmann Operating Agent IEA DSM Task 24