Future of Bollywood based gaming for a entertainment company having web/wap/app on Bollywood stories.

1. Times Internet Ltd
Future of Bollywood Based Gaming
Whitepaper
Saloni Sreenivas

2. Market Oppurtunity:
Indian entertainment Industry was valued at
$17.85 Bn in 2015.
Positive convergence trend is seen between the
Indian Entertainment industry especially Bollywood
and gaming.
Projected gamification growth to reach $5.5 Bn by
2018. (Source: Mind Commerce).
With the increased penetration of smartphones and
expansion of 3G/4G network in India, the country is
likely to see around 15Mn mobile apps downloads
during 2016, which is five times more than 1.56
billion in 2012.
Games Category share of total active apps is
22.49%.
Bollywood Based Games:
 Film based standalone games
 Film avatar games
 Bollywood Quiz ( Guess the Movie Title ,
Trivia, Guess Who, Guess the Song etc)
 Antakshari
 Dialogues
 Complete the Movie
The revenue from advertising is expected to grow at
a CAGR of 13%, and will exceed US$ 12.29 Bn in
2019.
Digital advertising will emerge as the third-largest
segment, for advertisers. It is expected to lead the
CAGR with 30.2%.
Top User Acquisition Channels
1. Facebook
2. Instagram
3. Grow Mobile
4. Tapjoy
5. Supersonic
Gaming User Stats
Avg User Retention and Churn for
Gaming Apps
Potential Revenue Oppurtunity
from Apps having 250,000 MAU
Value of Indian Gaming Industry
(2007 to 2018)

3. Motivation:
Point system boosts engagement
among gamers.
Multiple difficultly levels/Challenges
Explorable Content
Leaderboard
Most preferred
gamification strategies:
Progressing to different levels
Points/Scores
Real Time feedback on performance
Activity Feeds
Competition with Friends
Badges
Avatars
Least preferred
gamification strategies:
Virtual Gifts
Virtual Currency
Being part of a story/Narrative
Top Bollywood Games:
Techniques in Gamification
Game Dynamics- Motivate Behavior
E Examples: scenario, rules, progression
Game Mechanics- help achieve Goals
Examples: teams, competitors, rewardz
Game Components- track progress
Examples: quests, points, levels, badges
Gamification: Benefits
Increase Customer Engagement
Motivate participation
Influence Behaviour
Drive Loyalty
Drive Profits
Reduce marketing costs
Drive Interactions
Increase Social Virality
Competitor Statistics

4. Why Follo Star Quiz?
Follo User Profile
Young, Sauve and Urban
Age group: 16-45 years
Follo Current Offerings
Bollywood Gossips
Bollywood Trivia
Bollywood Fashion Trends
Celebrity Bytes
Follo Essentials
Viral Content
Loyal Base
Higher Engagement
Repeat Usage
Higher Acquisition
Increase in Interactions
Drive revenue by In app purchases
Handshake with producers for creating
exclusive quiz for their release for better
monetisation
Direct Ad revenues
Current Follo Quiz Stats
(Last 3 months data)
(
WE HAVE THIS
WHAT WE NEED
Proposed Concept