Privacy 2.0: Building a Winning Mobile Strategy in a Privacy-first World
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In this webinar, our privacy experts partner with marketing analytics and attribution experts, Singular, to talk about channel diversification and building a trove of first-party data to create a winning mobile channel strategy in the age of privacy.
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Privacy 2.0: Building a Winning Mobile Strategy in a Privacy-first World
- 1. Building a Winning Mobile Strategy in a Privacy-first World
- 2. Today’s Logistics Kerry Mallett Webinar Coordinator Recording & slides will be sent by tomorrow 01 Submit questions for live Q&A 04 03 Download relevant resources Log back anytime with same link 02 02 Join our poll questions 05
- 3. Tinuiti is the largest independent performance marketing agency across the Triopoly. Employees Media managed Award-winning culture* $2B #1 800+ 3 *AdAge Best Places to Work 2019-2021
- 4. Some of Our Clients Our Recognition For commerce leaders of today and the future
- 5. Our Speakers LIZ EMERY Senior Director of Mobile & Ad Tech Solutions ALON NAFTA VP Product
- 6. Powering marketers to grow faster with next-gen attribution and analytics
- 7. Agenda ● Where Are We Now? ● What’s Coming Next? ● How Do We Navigate? ● Examples of Conversion Value Setting Strategy + How to Calculate pLTV 7
- 8. How prepared are you for running iOS campaigns using SKAdNetwork? ● 1 - Not very :( ● 2 - A little ● 3 - Not prepared but also not NOT prepared ● 4 - Fairly prepared ● 5 - I'm up and running! :) POLL
- 9. Where Are We Now? 9
- 10. 10 2017 2018 2019 2020 May 2018 EU enforcement of GDPR 2021 Jun 2017 Apple releases Intelligent Tracking Prevention v1.0 (ITP) Jun 2018 California Consumer Privacy Act (CCPA) is signed into law. Nov 2019 ITP v2.3 Jan 2020 CCPA Implemented Jan 2020 Google announces 3p cookie deprecation by end of 2021 Jul 2020 CCPA Enforced Apr 2016 General Data Protection Regulation (GDPR) signed into law Governments and Tech Giants Reshape Privacy Mar 2018 ITP v1.1 Jun 2018 ITP v2.0 Feb 2019 ITP v2.1 May 2019 ITP v2.2 Jun 2019 Mozilla rolls out Enhanced Tracking Protection (ETP) Jan 2022 R.I.P. Third-Party Cookies on Chrome Jun 2020 Apple unveils updates to macOS and iOS with security and privacy features Sept 2020 Release of Apple iOS14 and MacOS. Mar 2020 ITP v3.0* Apple/Google/Mozilla Regulatory ETA Q1 2021 RIP IDFA Google pushes Privacy Sandbox to Chromium & Canary March 2021 Google opens Privacy Sandbox for public testing. Announced non-support ID solutions
- 11. Devices: Privacy by default, opt-in to be tracked with increased control for users to opt-out of various tracking methods. The Forces at Work: The 3 Rs 11 Browsers: Privacy protection technology is now built into the browser, preventing trackers that help identify users. Regulation Stricter requirements on how and why companies collect and use personal data. Real People Due to a lack of trust, they’re calling on congress, they’re seeking out privacy preserving measures, from tweaking settings to more drastic solutions. Rails
- 13. Privacy Calendar - Zoomed Out JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 13 ANDROID 12 GOOGLE COOKIES APPLE iOS 15 MICROSOFT WINDOWS 11 PRIVACY REG UPDATE PRIVACY SANDBOX UPDATE
- 14. Schedule Your Consultation with a Privacy Expert
- 15. Q&A
- 16. The Future of the Web is here. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts. Learn More > tinuiti.com/privacy-forward
- 17. Thank you!