The document discusses the importance of brand voice and consistency in communication. It advocates finding your brand's unique personality and values to share with your target audience in a consistent manner using clear guidelines. Developing a distinctive voice through credibility and loyalty allows a brand to stand out from competitors and guide customers to desired actions.

1. does brand voice matter?

2. does brand voice matter?
is anyone really listening?

3. yes, it does.

4. yes, they are.

5. “when you write like
everyone else and
sound like everyone
else, you’re saying,
‘our products are like
everyone else’s too’.”
jason fried
co-founder and president
of 37signals

6. not every brand is cute

7. what matters is that people get you

8. know yourself, then share

9. know yourself, then share
find your personality adjectives
1

10. know yourself, then share
1
find your personality adjectives
2 figure out who you are talking to

11. know yourself, then share
find your personality adjectives
1
2
3
figure out who you are talking to
have clear site goals for desired actions

12. know yourself, then share
find your personality adjectives
1
2
3
4
figure out who you are talking to
have clear site goals for desired actions
use your voice to clearly guide these actions

13. be credible.

14. be consistent

15. credibility breeds loyalty

16. credibility breeds loyalty
share your unique approach
1

17. credibility breeds loyalty
1
2 express your values
share your unique approach

18. credibility breeds loyalty
share your unique approach
1
2
3
express your values
say it in your words, not jargon

19. “inconsistency is the
most notorious serial
killer of voice.”
joel klettke
author of “finding your
brand voice (without losing
your mind)”

20. consistency isn’t that hard

21. consistency isn’t that hard
create voice guidelines for “dos”and “don’ts”
1

22. consistency isn’t that hard
1
2 resist the urge to imitate; check the guide
create voice guidelines for “dos” and “don’ts

23. consistency isn’t that hard
1
2
3 have a review process in place
create voice guidelines for “dos” and “don’ts
resist the urge to imitate; check the guide

24. again, why does all of this matter?

25. because they want to buy stuff

26. and you want to sell stuff

27. it all comes down to loyalty

28. why choose you?

29. why choose you?
you know who you are and have a unique voice

30. why choose you?
you know who you are and have a unique voice
you know how to use your voice to guide actions

31. why choose you?
you know who you are and have a unique voice
you know how to use your voice to guide actions
your voice shares your values and unique offering

32. why choose you?
you know who you are and have a unique voice
you know how to use your voice to guide actions
your voice shares your values and unique offering
your consistency creates memorable experiences

33. any questions?
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