Putting Intelligence in Content Delivery with Ann Rockley
Too often we publish a lot of really good content to our web site and hope that customers will find it useful. Even if you create a solid campaign to raise awareness and promote click-throughs, the content eventually disappears into the morass of content on your site. SEO is good, strong navigational structures really help, but we can do so much more with intelligent content and dynamic delivery. Dynamic content delivery is now a reality with dynamic delivery engines on the front-end and intelligent content on the back-end. This session can show you how can prepare your content to dynamically configure to your specific customer’s needs based on audience, interest, region, language, product, and more. Presented at Information Development World on October 1, 2015.
