Who would be the audience for your media?
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The document discusses identifying the target audience for a media product. It analyzes the audience using several frameworks: by their class as young working adults with low incomes; through the 4C's marketing model as "Explorers" who seek new brands and are young students; under the Life Matrix as "Tribe Wired" and "Fun/atics" who are young, digital and free-spirited; and through an audience profile of a 17-year old female student interested in alternative music.
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Who would be the audience for your media product?
The document discusses different ways to classify the target audience for a media product. It analyzes the audience based on their class, interests using the 4C's marketing model, and values using the Life Matrix tool. Based on this analysis, the target audience is determined to be young adults from the working class interested in alternative music. Specifically, they would fall under the "Explorers" and "Tribe Wired/Fun/atics" categories which describe younger, creative people open to discovering new brands and seeking fun experiences. An example audience profile created was a 17-year old female student who enjoys alternative rock music and attends live shows.
Evaluation question 2
The document discusses how a media product represents particular social groups to attract its target audience. It represents groups based on age, gender, interests, lifestyle, and class. Specifically, the target audience is mostly male ages 15-25 from middle class backgrounds who have very strong interests in music and stereotypically loud, exciting, and busy lifestyles.
Question 2
My magazine represents teenagers through its content, colors, and images. It includes celebrity interviews and gossip that would appeal to younger readers who enjoy learning about their favorite stars. The colors used in the magazine are typical of what teenagers wear or own. Photographs feature celebrities wearing clothing styles also presented in the magazine.
Question 3
The target audience for the magazine is readers aged 16-25 years old. This is because the indie/pop music genre and style of the magazine is typically associated with and attractive to younger audiences. Younger people are also more likely to be interested in modern trends focused on in the magazine and able to afford the planned £3 price point. The language, features, and topics covered in the magazine are aimed at making readers in this age group feel comfortable and informed. A white female model is used on the cover to appeal to stereotypes of the target indie/pop genre, though a more diverse range of artists would be included if a full magazine was produced.
Reflection on research
The document discusses research conducted for a music magazine project. It covers researching existing magazines' conventions, target demographics, and audiences' wants. Questionnaires found the types of music and content the target audience wanted. Past successful student projects showed effective elements. In-depth analysis of magazines identified all needed components and reasons for their success. Mood boards combined research insights and audience wants into a magazine concept. The research emphasized pleasing the audience with a unique idea using proven conventions.
Evaluation question 2
The document discusses how a proposed rock music magazine would represent and appeal to its target audience. It aims to target teenage and young adult females, a group not heavily marketed to currently. A survey showed interest in a rock genre magazine. The magazine would feature female artists and use feminine colors and layouts to appeal to its target demographic. Its content and style would be contemporary to keep younger readers interested and represented.
Evaluation questions 2, 3, 4 and 5
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, efforts were made to include bands with mixed gender. The magazine represents social class through fashionable models and taglines but aims to appeal to people from different classes. The colors and styles used also aim to attract the target middle-class audience.
Media evalution 2
This document discusses how the media product represents its target group of teenagers and young adults. It aims to portray this group in a positive light, highlighting their inspirational achievements and the amazing things they do. The magazine contains stories about young people's musical successes and upcoming music events, contrasting negative media representations of teenagers. However, the author acknowledges that the gossip section may represent young people in a more negative way as less active and social.
Recommended
Who would be the audience for your media product?
The document discusses different ways to classify the target audience for a media product. It analyzes the audience based on their class, interests using the 4C's marketing model, and values using the Life Matrix tool. Based on this analysis, the target audience is determined to be young adults from the working class interested in alternative music. Specifically, they would fall under the "Explorers" and "Tribe Wired/Fun/atics" categories which describe younger, creative people open to discovering new brands and seeking fun experiences. An example audience profile created was a 17-year old female student who enjoys alternative rock music and attends live shows.
Evaluation question 2
The document discusses how a media product represents particular social groups to attract its target audience. It represents groups based on age, gender, interests, lifestyle, and class. Specifically, the target audience is mostly male ages 15-25 from middle class backgrounds who have very strong interests in music and stereotypically loud, exciting, and busy lifestyles.
Question 2
My magazine represents teenagers through its content, colors, and images. It includes celebrity interviews and gossip that would appeal to younger readers who enjoy learning about their favorite stars. The colors used in the magazine are typical of what teenagers wear or own. Photographs feature celebrities wearing clothing styles also presented in the magazine.
Question 3
The target audience for the magazine is readers aged 16-25 years old. This is because the indie/pop music genre and style of the magazine is typically associated with and attractive to younger audiences. Younger people are also more likely to be interested in modern trends focused on in the magazine and able to afford the planned £3 price point. The language, features, and topics covered in the magazine are aimed at making readers in this age group feel comfortable and informed. A white female model is used on the cover to appeal to stereotypes of the target indie/pop genre, though a more diverse range of artists would be included if a full magazine was produced.
Reflection on research
The document discusses research conducted for a music magazine project. It covers researching existing magazines' conventions, target demographics, and audiences' wants. Questionnaires found the types of music and content the target audience wanted. Past successful student projects showed effective elements. In-depth analysis of magazines identified all needed components and reasons for their success. Mood boards combined research insights and audience wants into a magazine concept. The research emphasized pleasing the audience with a unique idea using proven conventions.
Evaluation question 2
The document discusses how a proposed rock music magazine would represent and appeal to its target audience. It aims to target teenage and young adult females, a group not heavily marketed to currently. A survey showed interest in a rock genre magazine. The magazine would feature female artists and use feminine colors and layouts to appeal to its target demographic. Its content and style would be contemporary to keep younger readers interested and represented.
Evaluation questions 2, 3, 4 and 5
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, efforts were made to include bands with mixed gender. The magazine represents social class through fashionable models and taglines but aims to appeal to people from different classes. The colors and styles used also aim to attract the target middle-class audience.
Media evalution 2
This document discusses how the media product represents its target group of teenagers and young adults. It aims to portray this group in a positive light, highlighting their inspirational achievements and the amazing things they do. The magazine contains stories about young people's musical successes and upcoming music events, contrasting negative media representations of teenagers. However, the author acknowledges that the gossip section may represent young people in a more negative way as less active and social.
Evaluation Question 4
The document discusses different methods for classifying the target audience for a media product. It analyzes the audience based on their class, using a 4C's marketing model categorizing them as "Explorers", and through a Life Matrix tool categorizing them as "Tribe Wired" and "Fun/atics". It then provides an audience profile of a 17-year old female student who listens to alternative music and has a part-time job, representing the intended demographic for the magazine.
Evaluation 4
The target audience for the indie music magazine is young adults aged 17-30 from lower income backgrounds and working classes. This audience values individualism and discovering new artists. They are "explorers" interested in differences and trying new things. They are also very engaged with social media and digital technologies ("Tribe Wired") and seek fun and adventure in their music choices and lifestyle ("Fun/Antics").
Evaluation2
The document provides evaluation criteria for a media product project, including how the product uses or challenges real media conventions, how it represents social groups, what type of media institution might distribute it, who the target audience is, and how the audience is attracted and addressed. It also asks about what was learned about technologies and progression from a preliminary task.
Question 4
I envisioned my target audience to be both male and female ages 16-24 from all social classes who are interested in music, social media, and social change. I chose this audience because there is a lack of media focused on feminine interests in music. I conducted research through a Facebook group with friends to get feedback on my progress and ideas. I also created an online quiz to help determine the target audience for the magazine. The magazine directly appeals to this audience by having a feminine focus with topics, imagery, and color schemes chosen based on feedback from the target age group.
Evaluation 4
The document discusses the target audience for an indie music magazine. The main target audience is young adults ages 17-30, as indie music tends to appeal more to younger demographics that engage with social media and new artists. Research on comparable magazines, like NME, informed targeting this age range. The audience would fall into lower income working classes that include students and semi-skilled workers. An ideal reader profile is an 18-year old male who listens to bands like Arctic Monkeys and The Strokes. Marketing models further analyze the target as "Explorers" who value new experiences and discovering new artists.
Audience Identification and Appeal
This document discusses the target audience and addressing of the audience for a media product. It identifies the target audience as socio-demographic groups A, B, and C1, which correspond to upper middle class, middle class, and lower middle class individuals, including older teenagers. The document aims to attract this audience by focusing on boredom, isolation, self-actualization, creativity, and sense of belonging through features like an approachable star and online community. It aims to meet audience gratifications through an eye-catching cover photo and inclusive theme to appeal to different social groups within the indie genre.
Questions 4 and 5
The document discusses the target audience for a media product focused on the hip-hop genre. The target audience is identified as teenagers and young adults aged 16-30, as this age group is most interested in hip-hop artists and music. Both male and female audiences are targeted, as well as all races and ethnicities. The target socio-economic group is identified as C2-E, which includes young adults and students. Psychographically, the target audience fits the "mainstream" category as they follow trends and value brands. Both the front cover and double page spread of the magazine are designed to address this target audience through the use of relevant artists, styles, and messages aimed at inspiring confidence and motivation.
Dpssss
InterMedia Partners would be well-suited to distribute the media product as they already distribute magazines like VIBE that target similar hip-hop and rap fans. The product would offer something different by including tickets to celebrity events. This could attract more regular readers compared to VIBE which focuses on American artists, while the product would feature upcoming British artists, fitting well within InterMedia's portfolio.
The target audience for the product would be males and females ages 16-28 who enjoy rap and hip-hop. Specifically, it would target the mainstream working class in socio-economic groups C2, D and E who may not normally be huge fans of the genre due to stereotypes.
Various design elements were
EVALUATION PART 4: AUDIENCE IDENTIFICATION & APPEAL
This document discusses various audience identification and appeal theories that can be used to understand a target audience and ensure a media product meets their needs and wants. It summarizes the key demographic, social, and media groupings of the target audience for a new music magazine. It also outlines how the magazine was designed based on Uses and Gratifications Theory, Utopian Solutions Theory, Maslow's Hierarchy of Needs, and pre-production research methods like focus groups, questionnaires, and social media feedback to appeal to and attract the target audience.
4 and 5tation
The document discusses the target audience for a media product focused on the hip-hop genre. It analyzes the demographics and psychographics, focusing on age (16-30 year olds), gender (both male and female), race/ethnicity (all), and socio-economic group (C2-E). Psychographically, the target is mainstreamers who follow trends and value brands. The front cover addresses this audience by featuring the author, who is the same age, using popular brands and props, and including artists of both genders. Eye contact is made to interact socially with the audience and motivate them.
Evaluation Question 2
The document discusses how the media product represents particular social groups. It summarizes that the product targeted and appealed to females aged 12-18 by focusing on pop music genre. Research on reader profiles of this group helped understand their music interests to tailor the magazine's content. As a 18-year-old female, the author was also able to represent the target audience's views and interests. Producing a monthly magazine required keeping content current to represent the target audience's stereotypes of being media-driven and reliant on internet/technology trends.
My target audience profile
The document discusses audience profiling and provides details about profiling Childish Gambino's target audience. It explains that audience profiling considers demographics like age, gender, income as well as psychographics like personality and lifestyle. For Childish Gambino's music, the target audience would be "Hypebeasts" from the UK urban tribes grouping. This audience listens to many hip-hop subgenres, is influenced by American culture, and has an online presence. They are mostly males aged 17-21 who enjoy artists like Chance the Rapper and have brands like Supreme in their desired lifestyle.
Question 4
The target audience for the music magazine is teenagers and young adults. POP music, which the magazine focuses on, is most popular with and can be easily related to by this age group. Research on other POP magazines shows they are primarily listened to and followed by teenagers and young people who have a strong interest in music magazines. The magazine's cover design, content, and use of color are very appealing to younger audiences. The target social group is adults, not children, and the reasonable price makes the magazine attractive to price-conscious people.
4
The target audience for the music magazine is teenagers and young adults because the genre of music featured is pop, which is generally preferred by younger people rather than mature adults. Research also showed that pop music is most listened to and followed by teenagers and young people. The magazine is appealing to younger audiences through its use of color in the cover, content, and spreads. The target social group is grown-ups, not children, and the reasonable price makes it attractive to price-conscious people.
Evaluation - Joseph Ellison
The document provides details about the planning and design process for a magazine media product. Key points include:
- Photoshop was used to design the magazine pages, learning skills like manipulating images and layers.
- Consideration was given to photography planning for the front cover, contents page, and double page spread. Different ideas were tried before final images were selected.
- The front cover image shows a close-up of the model wearing a "RUN DMC" hat to attract hip-hop fans.
- The contents page uses a single main image with cover stories placed around it.
- The double page spread finally featured a group photo in black to symbolize a boy band, suiting
Final+evaluation
The document discusses how the media product, a magazine called XTRA, uses conventions from real magazines. It uses a large, bold masthead like other magazines. It challenges conventions by including social media links, which few similar magazines do. Images on the cover are manipulated, like stretching over the masthead, and it uses "puff promotions" to advertise prizes to attract readers, replicating techniques from inspirational magazines.
Finding Your Audience Through Market Segmentation
This document discusses market segmentation and identifying target audiences. It defines market segmentation as dividing the overall population into subgroups that have common needs, and selecting which subgroups to target with marketing efforts. Conducting market research to understand audience segments allows organizations to better tailor their messaging, products and services to attract those most likely to value what they offer. The document provides guidance on how to define audience segments through identifying their demographic characteristics, interests, behaviors, values and psychological traits in order to develop rich portraits that inform targeted marketing strategies.
Evaluation question 4
While developing their media product, the author tested multiple design concepts and approaches to determine their target audience. They created a brand eye using information gathered from surveys to understand how the audience feels about the product, what it expresses about them, and the benefits they receive. The brand eye focused on college information for a magazine targeted at young teens, with insights gathered from survey results rather than the author's own perspective. The surveys revealed the audience's preferences differed from the author's expectations and wanted something new and inspiring rather than common hip hop magazine tropes. To better connect with this diverse teenage audience, the author decided to feature a variety of ethnicities and include clothing relevant to their interests.
Final decisions
The document discusses the rationale for choosing a pop genre magazine targeting teenage girls aged 15-19. Research in the form of a questionnaire showed that most magazine readers were in this age range and enjoyed pop music. As a teenage girl herself, the author believes she can relate to the target audience and include eye-catching content. The magazine will feature various pop artists, allowing for diverse topics in a bright, non-serious manner appropriate for its young readership. Market research of magazine covers informed the creation of realistic media products representing the genre.
Audiences revision booklet
This document provides information about the media studies exam for audiences and representations. It will consist of 3 questions: 1) a textual analysis question on an audio/visual clip or print texts, 2) a stepped question with multiple parts of increasing difficulty focusing on either audiences or representations, and 3) a longer essay question that also focuses on audiences or representations and requires specific examples. It discusses why studying audiences is important and provides several theories for classifying and understanding audiences, including demographic profiles, socio-economic status, lifestyle categories, and uses and gratifications theory. It also discusses how media texts appeal to audiences through fulfilling needs, desires, and addressing fears. Students are prompted to apply these audience theories and concepts to specific media texts and examples
Question 1: Evaluation
The document discusses how the media product, a trailer for a horror film, uses and develops conventions of real trailers, movie posters, and magazine covers. For the trailer, it follows conventions like Vladimir Propp's narrative theory of character types and includes common horror themes like the supernatural. The movie poster uses typical elements like a close-up image, strapline, dark colors and lighting, and social media links. The magazine cover draws on Empire magazine as inspiration, employing relevant colors to the genre, a long shot main image, and multiple cover lines. Overall, the media product challenges some conventions like using a female lead character but largely conforms to expected forms for these media types.
Budget for trailer
The document provides a budget breakdown for the costs of producing a trailer. It estimates the professional costs of camera hire at £159 for hiring a camera and tripod for one day from hireacamera.com. Cast and crew costs are estimated at £1848.53 to pay three actors £299.51 per day each and two directors/producers £475 each for one day of filming. Costume costs total £380.95 for outfits for three actors. As filming was on their own property, there was no cost for the set location. The total estimated budget for the trailer production is £2988.48.
More Related Content
Similar to Who would be the audience for your media?
Evaluation Question 4
The document discusses different methods for classifying the target audience for a media product. It analyzes the audience based on their class, using a 4C's marketing model categorizing them as "Explorers", and through a Life Matrix tool categorizing them as "Tribe Wired" and "Fun/atics". It then provides an audience profile of a 17-year old female student who listens to alternative music and has a part-time job, representing the intended demographic for the magazine.
Evaluation 4
The target audience for the indie music magazine is young adults aged 17-30 from lower income backgrounds and working classes. This audience values individualism and discovering new artists. They are "explorers" interested in differences and trying new things. They are also very engaged with social media and digital technologies ("Tribe Wired") and seek fun and adventure in their music choices and lifestyle ("Fun/Antics").
Evaluation2
The document provides evaluation criteria for a media product project, including how the product uses or challenges real media conventions, how it represents social groups, what type of media institution might distribute it, who the target audience is, and how the audience is attracted and addressed. It also asks about what was learned about technologies and progression from a preliminary task.
Question 4
I envisioned my target audience to be both male and female ages 16-24 from all social classes who are interested in music, social media, and social change. I chose this audience because there is a lack of media focused on feminine interests in music. I conducted research through a Facebook group with friends to get feedback on my progress and ideas. I also created an online quiz to help determine the target audience for the magazine. The magazine directly appeals to this audience by having a feminine focus with topics, imagery, and color schemes chosen based on feedback from the target age group.
Evaluation 4
The document discusses the target audience for an indie music magazine. The main target audience is young adults ages 17-30, as indie music tends to appeal more to younger demographics that engage with social media and new artists. Research on comparable magazines, like NME, informed targeting this age range. The audience would fall into lower income working classes that include students and semi-skilled workers. An ideal reader profile is an 18-year old male who listens to bands like Arctic Monkeys and The Strokes. Marketing models further analyze the target as "Explorers" who value new experiences and discovering new artists.
Audience Identification and Appeal
This document discusses the target audience and addressing of the audience for a media product. It identifies the target audience as socio-demographic groups A, B, and C1, which correspond to upper middle class, middle class, and lower middle class individuals, including older teenagers. The document aims to attract this audience by focusing on boredom, isolation, self-actualization, creativity, and sense of belonging through features like an approachable star and online community. It aims to meet audience gratifications through an eye-catching cover photo and inclusive theme to appeal to different social groups within the indie genre.
Questions 4 and 5
The document discusses the target audience for a media product focused on the hip-hop genre. The target audience is identified as teenagers and young adults aged 16-30, as this age group is most interested in hip-hop artists and music. Both male and female audiences are targeted, as well as all races and ethnicities. The target socio-economic group is identified as C2-E, which includes young adults and students. Psychographically, the target audience fits the "mainstream" category as they follow trends and value brands. Both the front cover and double page spread of the magazine are designed to address this target audience through the use of relevant artists, styles, and messages aimed at inspiring confidence and motivation.
Dpssss
InterMedia Partners would be well-suited to distribute the media product as they already distribute magazines like VIBE that target similar hip-hop and rap fans. The product would offer something different by including tickets to celebrity events. This could attract more regular readers compared to VIBE which focuses on American artists, while the product would feature upcoming British artists, fitting well within InterMedia's portfolio.
The target audience for the product would be males and females ages 16-28 who enjoy rap and hip-hop. Specifically, it would target the mainstream working class in socio-economic groups C2, D and E who may not normally be huge fans of the genre due to stereotypes.
Various design elements were
EVALUATION PART 4: AUDIENCE IDENTIFICATION & APPEAL
This document discusses various audience identification and appeal theories that can be used to understand a target audience and ensure a media product meets their needs and wants. It summarizes the key demographic, social, and media groupings of the target audience for a new music magazine. It also outlines how the magazine was designed based on Uses and Gratifications Theory, Utopian Solutions Theory, Maslow's Hierarchy of Needs, and pre-production research methods like focus groups, questionnaires, and social media feedback to appeal to and attract the target audience.
4 and 5tation
The document discusses the target audience for a media product focused on the hip-hop genre. It analyzes the demographics and psychographics, focusing on age (16-30 year olds), gender (both male and female), race/ethnicity (all), and socio-economic group (C2-E). Psychographically, the target is mainstreamers who follow trends and value brands. The front cover addresses this audience by featuring the author, who is the same age, using popular brands and props, and including artists of both genders. Eye contact is made to interact socially with the audience and motivate them.
Evaluation Question 2
The document discusses how the media product represents particular social groups. It summarizes that the product targeted and appealed to females aged 12-18 by focusing on pop music genre. Research on reader profiles of this group helped understand their music interests to tailor the magazine's content. As a 18-year-old female, the author was also able to represent the target audience's views and interests. Producing a monthly magazine required keeping content current to represent the target audience's stereotypes of being media-driven and reliant on internet/technology trends.
My target audience profile
The document discusses audience profiling and provides details about profiling Childish Gambino's target audience. It explains that audience profiling considers demographics like age, gender, income as well as psychographics like personality and lifestyle. For Childish Gambino's music, the target audience would be "Hypebeasts" from the UK urban tribes grouping. This audience listens to many hip-hop subgenres, is influenced by American culture, and has an online presence. They are mostly males aged 17-21 who enjoy artists like Chance the Rapper and have brands like Supreme in their desired lifestyle.
Question 4
The target audience for the music magazine is teenagers and young adults. POP music, which the magazine focuses on, is most popular with and can be easily related to by this age group. Research on other POP magazines shows they are primarily listened to and followed by teenagers and young people who have a strong interest in music magazines. The magazine's cover design, content, and use of color are very appealing to younger audiences. The target social group is adults, not children, and the reasonable price makes the magazine attractive to price-conscious people.
4
The target audience for the music magazine is teenagers and young adults because the genre of music featured is pop, which is generally preferred by younger people rather than mature adults. Research also showed that pop music is most listened to and followed by teenagers and young people. The magazine is appealing to younger audiences through its use of color in the cover, content, and spreads. The target social group is grown-ups, not children, and the reasonable price makes it attractive to price-conscious people.
Evaluation - Joseph Ellison
The document provides details about the planning and design process for a magazine media product. Key points include:
- Photoshop was used to design the magazine pages, learning skills like manipulating images and layers.
- Consideration was given to photography planning for the front cover, contents page, and double page spread. Different ideas were tried before final images were selected.
- The front cover image shows a close-up of the model wearing a "RUN DMC" hat to attract hip-hop fans.
- The contents page uses a single main image with cover stories placed around it.
- The double page spread finally featured a group photo in black to symbolize a boy band, suiting
Final+evaluation
The document discusses how the media product, a magazine called XTRA, uses conventions from real magazines. It uses a large, bold masthead like other magazines. It challenges conventions by including social media links, which few similar magazines do. Images on the cover are manipulated, like stretching over the masthead, and it uses "puff promotions" to advertise prizes to attract readers, replicating techniques from inspirational magazines.
Finding Your Audience Through Market Segmentation
This document discusses market segmentation and identifying target audiences. It defines market segmentation as dividing the overall population into subgroups that have common needs, and selecting which subgroups to target with marketing efforts. Conducting market research to understand audience segments allows organizations to better tailor their messaging, products and services to attract those most likely to value what they offer. The document provides guidance on how to define audience segments through identifying their demographic characteristics, interests, behaviors, values and psychological traits in order to develop rich portraits that inform targeted marketing strategies.
Evaluation question 4
While developing their media product, the author tested multiple design concepts and approaches to determine their target audience. They created a brand eye using information gathered from surveys to understand how the audience feels about the product, what it expresses about them, and the benefits they receive. The brand eye focused on college information for a magazine targeted at young teens, with insights gathered from survey results rather than the author's own perspective. The surveys revealed the audience's preferences differed from the author's expectations and wanted something new and inspiring rather than common hip hop magazine tropes. To better connect with this diverse teenage audience, the author decided to feature a variety of ethnicities and include clothing relevant to their interests.
Final decisions
The document discusses the rationale for choosing a pop genre magazine targeting teenage girls aged 15-19. Research in the form of a questionnaire showed that most magazine readers were in this age range and enjoyed pop music. As a teenage girl herself, the author believes she can relate to the target audience and include eye-catching content. The magazine will feature various pop artists, allowing for diverse topics in a bright, non-serious manner appropriate for its young readership. Market research of magazine covers informed the creation of realistic media products representing the genre.
Audiences revision booklet
This document provides information about the media studies exam for audiences and representations. It will consist of 3 questions: 1) a textual analysis question on an audio/visual clip or print texts, 2) a stepped question with multiple parts of increasing difficulty focusing on either audiences or representations, and 3) a longer essay question that also focuses on audiences or representations and requires specific examples. It discusses why studying audiences is important and provides several theories for classifying and understanding audiences, including demographic profiles, socio-economic status, lifestyle categories, and uses and gratifications theory. It also discusses how media texts appeal to audiences through fulfilling needs, desires, and addressing fears. Students are prompted to apply these audience theories and concepts to specific media texts and examples
Similar to Who would be the audience for your media? (20)
EVALUATION PART 4: AUDIENCE IDENTIFICATION & APPEAL
EVALUATION PART 4: AUDIENCE IDENTIFICATION & APPEAL
More from Bethany Vaughan
Question 1: Evaluation
The document discusses how the media product, a trailer for a horror film, uses and develops conventions of real trailers, movie posters, and magazine covers. For the trailer, it follows conventions like Vladimir Propp's narrative theory of character types and includes common horror themes like the supernatural. The movie poster uses typical elements like a close-up image, strapline, dark colors and lighting, and social media links. The magazine cover draws on Empire magazine as inspiration, employing relevant colors to the genre, a long shot main image, and multiple cover lines. Overall, the media product challenges some conventions like using a female lead character but largely conforms to expected forms for these media types.
Budget for trailer
The document provides a budget breakdown for the costs of producing a trailer. It estimates the professional costs of camera hire at £159 for hiring a camera and tripod for one day from hireacamera.com. Cast and crew costs are estimated at £1848.53 to pay three actors £299.51 per day each and two directors/producers £475 each for one day of filming. Costume costs total £380.95 for outfits for three actors. As filming was on their own property, there was no cost for the set location. The total estimated budget for the trailer production is £2988.48.
Professional Budget
The document provides a budget breakdown for the costs of producing a trailer. It estimates the professional costs of camera hire at £159 for 1 day, including a camera for £140 and tripod for £19. Cast and crew costs are estimated at £1848.53 to pay 3 actors £299.51 each for 1 day of filming and 2 directors/producers £475 each. Costume costs total £380.95 for 3 outfits. As filming was on their own property, there was no cost for the set location. The total estimated budget for the trailer is £2988.48.
Institutions Research
This document summarizes information about three major film studios - Lionsgate Films, Universal Studios, and Warner Bros. Pictures - that are known for producing horror films. It provides details for each studio such as their founding dates and locations, notable films produced, and financial performance. Key horror film franchises mentioned across the three studios include Saw, Texas Chainsaw Massacre, The Purge, The Conjuring, Annabelle, and Friday the 13th.
Audience Research
This document discusses different methods for classifying audiences, including demographics like gender, age, and location, as well as socioeconomic class and lifestyle segmentation models. It describes several popular audience classification systems such as using socioeconomic class labels (A, B, C1, C2, D, E), the 4C's Marketing Model that places audiences into groups based on cultural characteristics, and The LifeMatrix approach which defines ten audience categories based on values, attitudes, and demographics.
Who would be the audience for your media product?
The document discusses identifying the target audience for a media product. It analyzes the audience based on their class, using the 4C's marketing model and the Life Matrix tool. Based on these analyses, the target audience is identified as young adults who are explorers, part of the working class with low incomes, and either tribe wired or fun/atics in the Life Matrix. Specifically, the target audience is portrayed as a 17-year old female student interested in alternative music and attending live music shows.
Who would be the audience for your media product?
The document discusses identifying the target audience for a media product. It analyzes the audience based on their class, using the 4C's marketing model and the Life Matrix tool. Based on these analyses, the target audience is identified as young adults who are part of the working class with low incomes. Specifically, the target audience fits into the "Explorers" category of the 4C's model and the "Tribe Wired" and "Fun/atics" categories of the Life Matrix. An example audience profile is given of a 17-year old female student interested in alternative music.
Evaluation 6
Taking photographs for the magazine project allowed me to learn about smartphone camera capabilities. I used the iPhone 5 camera and editing apps like VSCO Cam and Afterlight. While convenient, smartphone editing was less professional than desktop programs. Creating the magazine involved using various technologies like Weebly for online publishing, Prezi for presentations, and Adobe Fireworks for image editing. Prezi was easy to use but Fireworks was difficult to learn, resulting in edited photos not making the final product. Overall, the project was a learning experience about different technologies for media creation.
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Who would be the audience for your media?
- 1. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? Evaluation Question 4
- 2. CLASS One of the most popular ways to classify an audience would be by their class. My target audience is young adults, as many of the artists I have included in my magazine are contemporary, with many new rising artists. Also, the younger generation are more interested in social media, which would be useful when marketing the magazine. With this in mind, I felt like my audience would be part of the working class and people at the lowest level of income. This is because as my audience are young adults, many will have part time jobs with low incomes as they will be still be in education. D Working Class Semi-skilled and unskilled manual workers E People at the lowest level of income Unemployed, students, pensioners, casual workers
- 3. 4C’S MARKETING MODEL The 4C’s marketing model is a way of classifying an audience from what they are interested in, invented by Young and Rubican. The 4C’s stand for Cross Cultural Consumer Characterisation. From this, I decided that my audience would fit in with the explorers category. The ‘Explorers’ are described as being ‘individual’, which links well with my music genre as ‘indie’ could be seen as another way of saying this. Also, my magazine incorporates new and upcoming artists, which fits in well with the description of ‘explorers’ being ‘the first to try new brands’. Finally, the ‘explorers’ category specifies a ‘younger demographic’, which fits perfectly with my young target audience. EXPLORERS SEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure. Brand choices highlights satisfaction, and instant effect. The first to try new brands. Younger demographic – students.
- 4. LIFE MATRIX The Life Matrix tool defines ten audience categories, centred around both values, attitudes and beliefs, and more fundamental demographic audience categories. When looking at this, I decided the audience for my media product would be tribe wired and fun/atics. This is because this category generally associates with the younger demographic, who are the target audience for my magazine. Also, they are described as ‘digital’, and a marketing technique of mine was using social media, meaning my audience would fit into this too. Furthermore, this category describes an audience as ‘free- spirited’ and ‘fun-seeking’, meaning they will want to find music that isn’t classed as mainstream, which alternative music tends to be. Tribe wired Digital, free spirited, creative young singles Fun/atics Aspirational, fun-seeking, active young people
- 5. AUDIENCE PROFILE During the research and planning stage, I created an audience profile in order to portray my target audience. I decided on the idea of a 17 year old female student studying her A-Levels. She was interested in alternative music, which I feel links well to my magazine as it revolves largely around alternative rock music. She is also enjoys live music, which is included in my magazine as advertisement. She has a part time job, which links well to the lower/working class demographic which my magazine is aimed at.