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A Lunch and Learn about Personas
Who the hell is going to
use this thing?
• The user “user” is imaginary
• What is a persona?
• Team Exercise
• Persona for Generator
• Persona for Application
• Q & A
Agenda
• As a user, I want to …
• Which user?
• What are their motivations?
• What is their incentive?
• What do they value?
The user “user” is imaginary
What is a persona?
• Using Roles
• Grouping users
• Similar characteristics
• Ignores uniqueness of the users
• Personas
• Specific case of characteristics
Personas in Functional Testing – Without
personas
Personas in Functional Testing – With personas
Exercise
• Persona for Generator
• Persona for Workflow
Additional Resources
• Users are important
• Users are unique
• Roles can help group users
• Persona’s go beyond roles
• Using personas help teams step into the user’s shoes and understand
their value proposition
• Personas help simplify functional tests
Summary

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Who the hell is going to use this thing?

  • 1. A Lunch and Learn about Personas Who the hell is going to use this thing?
  • 2. • The user “user” is imaginary • What is a persona? • Team Exercise • Persona for Generator • Persona for Application • Q & A Agenda
  • 3. • As a user, I want to … • Which user? • What are their motivations? • What is their incentive? • What do they value? The user “user” is imaginary
  • 4. What is a persona? • Using Roles • Grouping users • Similar characteristics • Ignores uniqueness of the users • Personas • Specific case of characteristics
  • 5. Personas in Functional Testing – Without personas
  • 6. Personas in Functional Testing – With personas
  • 7. Exercise • Persona for Generator • Persona for Workflow
  • 9. • Users are important • Users are unique • Roles can help group users • Persona’s go beyond roles • Using personas help teams step into the user’s shoes and understand their value proposition • Personas help simplify functional tests Summary

Editor's Notes

  1. Persona for generator - Client -- PM level understanding of the generator -- Knows the input - Fake BA #1 -- Technically adept -- Familiar with the tools -- Strong analytical skills -- Access to business units