The document discusses a digital marketing strategy for a boxing club called Eastbourne Boxing Club (#EBC). It outlines the club's goals of increasing membership, finding new talent, and raising awareness. The targeted audience is listed as parents, students, and local businesses. The strategy involves redesigning the website to be more mobile-friendly and performing SEO, increasing social media presence on Facebook and Twitter, and promoting upcoming events. Past results have been positive but not significantly impactful, so future testing of video content, giveaways, and polls is recommended.

1. While a #EBC volunteer
A brief on skills and achievement

2. The “quiz”
Hi Adam,
I put together this questionnaire to help me find the best
communication strategy to help your club.
 What is your ultimate goal? (i.e. get more people through the
doors of the club and sign up - income; or generate more sales of
t-shirts and gloves – income or simply spread the word and
increase awareness within the community).
 What do you need me to communicate on your behalf?
 Who is your targeted audience: to join the club as well as watch
your shows (please mention age ranges)?
 Please list all the activities have you done so far to promote your
club? (i.e. you have gone to after school hours and talked about
boxing, your experience and the club, or even showed students
how to throw a few punches)
 Please list names of partners (i.e. schools, associations and
other community clubs) you collaborate with.

3. Goal
• Increase the number of sign-ups to the club (57 new
subscribers) through the means of social media
enhanced presence, web and events;
•Find talent and increase the number of competitive
boxers;
•Increase the number of coaches: club provides a free
course to obtain their coaching badge and train at the
club (great marketing);
•Raise awareness of the product across all channels.

4. Audience
 Parents, students, youth in Eastbourne and
surroundings;
 Schools and community centres;
 Businesses for corporate outings (i.e.
garages, trade companies in the area, etc.);

5. Web design, SEO.
 A more appealing and mobile-friendly
appearance of the website
 Use dedicated plug-ins effectively in order to
perform SEO and increase number of
subscribers
 Provide daily tech support to the website
 Draw traffic through the social media
platforms Twitter and Facebook

6. #EBC Website Re-do

8. @EastbourneBox Analytics

9. Social media strategy
GOAL:
Increase presence on social media platforms;
Engage to attract actively listening audiences.
(We don`t want them to hear, we want them to listen. Let's build the
“marketers”).
 Post original content 3x per day (aware of content overload) around
the same time (scheduled mornings, afternoons, evenings)
 Reach varies a lot despite the ones mentioned above
 Insights have shown that videos are the best received types of posts
on #EBC Facebook page
 Post in relevant Facebook groups
 We tweet when new announcements, events (live as well)
 Organise a Christmas giveaway

10. Conclusion of digital strategy
The results so far have been positive, but
without a satisfactory impact (10 new club
signups per month).
In the future..
We will be testing: more giveaways, visual only
content (emphasis on videos), free classes, polls and
quizzes (keep it interactive).

11. Facebook Page

12. Facebook Insights

14. #EBC Events

15. Event marketing
 Social medial
 E-mail marketing
 Newsletter
 During the event: live tweeting and
photography

16. Examples of original content
quotes holiday

17. Inspirational – call to action Interactive