The document provides an overview of the American Advertising Federation - Central MN's (AAFCM) communications and marketing efforts for 2015-2016. Key activities included updating their website, implementing HubSpot for email marketing and inbound strategies like blogging, improving social media presence, and creating printed materials. Metrics showed increases in website visits, email engagement, social media followers, and blog views. The organization achieved its goals of promoting events, membership, and its brand across multiple channels to engage members and the community.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Slide Deck of Happy Hours and Hashtags: 40 Ways You've Never Thought of to En...WebLink International
Millennials will represent 40% of the total working population by 2020. If you haven’t already, it may be time review your association’s mission, communications, programs, and events to make sure you’re meeting the needs of this generation. But what do these young professionals really want anyway?
During this webinar, Ted Dann, Business Development Representative (and Millennial!) at WebLink International will share how you may need to reassess your current membership strategy, and will give you 40 new, creative ideas for attracting, engaging and retaining your youngest members.
During the webinar, attendees will learn:
- The steps needed to evaluate and audit your current messaging and programs.
- Proven strategies for growing your organization through the millennial generation.
- How to meet the needs of a cross-generational membership.
- 40 awesome ideas for engaging millennials that you can begin implementing right away.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Slide Deck of Happy Hours and Hashtags: 40 Ways You've Never Thought of to En...WebLink International
Millennials will represent 40% of the total working population by 2020. If you haven’t already, it may be time review your association’s mission, communications, programs, and events to make sure you’re meeting the needs of this generation. But what do these young professionals really want anyway?
During this webinar, Ted Dann, Business Development Representative (and Millennial!) at WebLink International will share how you may need to reassess your current membership strategy, and will give you 40 new, creative ideas for attracting, engaging and retaining your youngest members.
During the webinar, attendees will learn:
- The steps needed to evaluate and audit your current messaging and programs.
- Proven strategies for growing your organization through the millennial generation.
- How to meet the needs of a cross-generational membership.
- 40 awesome ideas for engaging millennials that you can begin implementing right away.
In this webinar, we feature digital marketing best practices for charter schools. Listen as Stephanie and Janet dive into the different platforms and tools that can be used to gain awareness and help your charter school grow! Listeners will gain practical knowledge that can be easily implemented into your community outreach plans and get your charter school's digital footprint on the map.
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
Learn all the secrets regarding how to create shareable, engaging content, as well as some compelling stats from our report "The State of Digital Media 2018" and NetLine's 2018 "State of B2B Content Consumption & Demand Report."
Education Software Doubles Organic Traffic & Referrals in 6 Months with HubSpotHubSpot
Learning Today, an educational software company, increased its organic traffic and referrals twofold with HubSpot. The company has boosted its online presence with the help of HubSpot's blogging platform and mix of marketing analytics.
If you've been considering Merit, we have a special webinar for you. We've invited Buffy Lockette, Director of Public Relations at Jacksonville State University, to share her institution's experience evaluating, planning for, implementing, and getting amazing quick results with Merit. She goes in-depth on the challenges JSU faced, how they decided Merit was a fit, and what their initial experience has been like since joining as a customer in fall 2016.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
Percayakan IJIN USAHA JASA KONSTRUKSI perusahaan anda kepada kami:
CV.A F I T A Consultant
Save your time, save your money, let me help you to rise your SIUJK / IUJK !
Telp.021-8225833 / 021-96948432 / 021-8202573 / 087883320022 / 081296820868
Pin BB : 21E5E226 http://afitaconsultant.co.id
In this webinar, we feature digital marketing best practices for charter schools. Listen as Stephanie and Janet dive into the different platforms and tools that can be used to gain awareness and help your charter school grow! Listeners will gain practical knowledge that can be easily implemented into your community outreach plans and get your charter school's digital footprint on the map.
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
Learn all the secrets regarding how to create shareable, engaging content, as well as some compelling stats from our report "The State of Digital Media 2018" and NetLine's 2018 "State of B2B Content Consumption & Demand Report."
Education Software Doubles Organic Traffic & Referrals in 6 Months with HubSpotHubSpot
Learning Today, an educational software company, increased its organic traffic and referrals twofold with HubSpot. The company has boosted its online presence with the help of HubSpot's blogging platform and mix of marketing analytics.
If you've been considering Merit, we have a special webinar for you. We've invited Buffy Lockette, Director of Public Relations at Jacksonville State University, to share her institution's experience evaluating, planning for, implementing, and getting amazing quick results with Merit. She goes in-depth on the challenges JSU faced, how they decided Merit was a fit, and what their initial experience has been like since joining as a customer in fall 2016.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
Percayakan IJIN USAHA JASA KONSTRUKSI perusahaan anda kepada kami:
CV.A F I T A Consultant
Save your time, save your money, let me help you to rise your SIUJK / IUJK !
Telp.021-8225833 / 021-96948432 / 021-8202573 / 087883320022 / 081296820868
Pin BB : 21E5E226 http://afitaconsultant.co.id
What does member engagement look like? Why are the programs used by associations beginning to fail? What are members REALLY LOOKING FOR? Answers to these questions and practical recommendations are presented in this presentation.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
This presentation covers how to create and execute integrated, multi-channel, not-for-profit marketing campaigns.
From campaign planning and pricing, to architecture, design, and set up, you'll gain actionable knowledge to build a fully integrated program for your not-for-profit clients.
This presentation also covers 2 specific use cases:
1. Morris Habitat for Humanity 25th Anniversary Appeal Campaign
2. North Carolina Student Aid Association Fundraising Campaign
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2.
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OVERVIEW:
American Advertising Federation - Central MN (AAFCM) continually strives to sustain and further
improve our communication efforts from year to year, and 2015-2016 was no different. Over the last
12 months, our club used email, web, print and various forms of social media to communicate
information to our members, local universities and general community. We wanted to take our efforts
to the next level, so this year we invested time and dollars into new inbound marketing tools and
strategies, including HubSpot software, blogging, automated email workflows, and more.
We tasked ourselves with the following goals related to communications and marketing, as found in
our 2015-2016 strategic plan:
1. Promote and grow the AAFCM brand among members and general public across web, social
media platforms, email, printed communications, blogging, inbound marketing, etc.
2. Use multiple sources to promote programs, meetings, and events. Work with other agencies,
associations, individuals, scholarly, etc. to cross-promote applicable events, training, and
participation.
3. Promote 2015-2016 programs to members and prospective members and create membership
materials that align with our brand’s identity.
4. Implement HubSpot to expand online presence and further inbound marketing strategies.
We achieved these goals through the following activities…
WEBSITE
Our website - www.adfedcentral.com - has always been our primary communication tool for both
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members and non-members. We saw a need to take it to a new level, specifically the membership
section. Because we made several updates to our membership process and structure, we refreshed the
membership landing page and interior pages to ensure the changes were clear to current and
prospective members. We also added a blog to further extend our brand voice and reach – a bonus was
increasing our organic SEO by nearly doubling our website context in six months. Additionally, we
added contact forms throughout our site to help feed our HubSpot communication funnel.
Goals – AAFCM uses the website to: relay information about events, give agencies the ability to post
job/internship opportunities, encourage renewed/new memberships, promote our current members,
hold historical information (such as president lists, Silver Medal winners), share American Advertising
Awards information, and provide a way to get in touch with us. We’ve implemented a more effective
online system to make it simpler for users to register and pay for programs, memberships, etc. This
year, we debuted the AAFCM Blog, and began using HubSpot forms and landing pages.
Target Audience – Local college students and instructors, agencies, in-house marketing teams,
members (current and prospective), other community-oriented organizations, board members, and the
community.
Budget Recap – All hosting, software, and systems related to the website are hosted pro bono by a
board member and his employer’s development company. We had three local sponsors agree to help
our club purchase a one-year HubSpot license. The monthly fee of HubSpot is $300/month. With the
support from our sponsors, our club is left with a manageable $50/month payment and a significant
upgrade to our communication efforts. Creating and implementing the strategy, concept, copywriting,
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and proofing of the site and blog were completed entirely by our board members.
Distribution System – We make a point to include our website address on all marketing materials,
promoted via social media, and mentioned during the welcome address at all of our events. It’s our
Grand Central Station for all our communication.
Results Achieved – Our site is a great resource for members and non-members alike. Visits to our
website increased by over 37% from last year (measured from March 2015 - February 2016).
Additionally, pageviews increased by more than 28% and unique visitors increased by 46% when
comparing those same time periods. We reached a wider audience and increased new site visits and in
the last year 48% of website sessions were from new visitors.
E-MAIL COMMUNICATION
Goals – Our email communications are primarily used to promote upcoming events and share club or
industry news. One of our main goals for this year was to narrow down the amount of emails and make
the blasts more readable with more ‘nuggets’ of information and takeaways. We made it a goal to
include one CTA (call to action) in each email sent. This year we took a more strategic approach with
the timing of our emails in relation to events and based on the analytics of best time for optimal open
rates.
Target Audience - Local college students and instructors, agencies, in-house marketing teams,
members (current and prospective), other community-oriented organizations, board members, and the
community.
5.
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Budget Recap - All copy, design, and administration related to our emails is provided by our board
members. As mentioned in website, we had three local sponsors cover 85 percent of our HubSpot
license fees.
Distribution System – HubSpot is used for our email and analytics.
Results Achieved – Emails were delivered to an average of 445 people, and had an average of open
rate of 32%, increasing from last year with an average of 21% click through rate. Emails were much
more targeted than last year and included a variety of styles, calls to action, and ‘next steps’,
Sample – Exhibit #
SOCIAL MEDIA
Goals – As an active AAF club, our group is naturally a social bunch, and we continue to find that it’s
a useful medium for interacting with our members, students and the general public. This year we
worked to increase the number of followers on all platforms focusing primarily on Facebook, Twitter,
and LinkedIn. We also found new ways of thanking local agencies for their sponsorships/participation,
promoting Facebook posts, sharing industry news and articles, and creating photo albums.
Target Audience - Local college students and instructors, agencies, in-house marketing teams,
members (current and prospective), other community-oriented organizations, board members, and the
community.
Budget Recap - We’ve spent $150 of the $200 allocated to promote Facebook posts for luncheon
6.
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events and the 2016 American Advertising Awards.
Distribution System - www.twitter.com/AAFCM, www.facebook.com/AAFCM,
www.linkedin.com/company/aaf-central-minnesota
Results Achieved – By having a dedicated ‘social media guru’ on our board, we have seen significant
gains in social media activity and interaction. In the last 12 months, our followers on Facebook have
grown by almost 7% (from 779 to 828), and our Twitter followers have grown by 296, resulting in a
gain of over 200%. We started posting on LinkedIn in 2015 as a tool to expand reach and our followers
have grown by nearly 100, which was a gain of nearly 220%.
Sample - Exhibit #
PRINTED COMMUNICATION
Goals – Print materials came in the forms of posters, post cards, and flyers for various AAFCM events.
We continued to design, print and distribute leave-behind ‘flyers’ at events that double as print pieces
to hang at local colleges, public venues, and agencies.
Target Audience - Local college students and instructors, agencies, in-house marketing teams,
members (current and prospective), other community-oriented organizations, board members, and the
community.
Budget Recap – We increased our print budget to $500 at the beginning of the year. Thus far, we’ve
used $325 on print pieces. All event collateral design is done by our board or committee members. We
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have a couple local printers who support us through in-kind sponsorship, and we utilize an online print
vendor for last minute needs.
Distribution System - Includes postcards/leave-behinds, event posters, and a membership brochure.
Results Achieved – While ROI on printed collateral is hard to define, we’re a bit old fashioned in that
we like having residual brand recognition. We have printed pieces present at all events, dropped off at
local businesses and hung on bulletin boards throughout our area. Our student liaisons also bring them
along as leave-behind items when visiting local colleges. As long as our design and printing continues
to be donated, we believe this is a cost-effective, tangible means of communicating with our audiences.
Sample – Exhibit #
AAFCM BLOG
Goals – As noted, implementing HubSpot and inbound marketing practices were a huge effort for our
club in the past year. This included starting our very own AAFCM blog. Our goal was to blog at least
one time in relation to each event, and hit an average of 25 views. We wanted to have a variety of our
board members act as blog authors, and generate more leads and contacts from our blog.
Target Audience - Local college students and instructors, agencies, in-house marketing teams,
members (current and prospective), other community-oriented organizations, board members, and the
community.
Budget Recap – Our board members provide all copy, design, and administration for our blog. Local
sponsors featured at events throughout the year covered the majority of HubSpot license fees.
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Distribution System – Our blog is hosted on our website via HubSpot’s blogging integration. Blogs
were distributed on our site, sent out via email, and shared on social media.
Results Achieved – Our blog, which has been live since September 2015, has already gathered over
1,200 views averaging 38 views per post. Our most viewed post has 268 views alone. We have 3
differing authors of blogs to give fresh perspective. We have been able to provide pre-luncheon
interviews with upcoming speakers, full event recaps, and club news through our blog. Including calls
to action (typically event registration) in our blogs has resulted in 55 actions completed through our
blog alone. In February 2016 alone our blog views increased by 603% thanks to our American
Advertising Awards content and other annual event for students.
Sample – Exhibit #
SELF PROMOTION
AAFCM has worked on unifying the overall look and feel of our self-promotion this year. We also
sought ways to make our board feel as though they were part of the team by creating an AAFCM
‘swag store’ for members to purchase clothing and promotional items with our logo. This year, our
club took new headshots of everyone who serves on our Board of Directors. Our big initiative for self-
promotion this year was the investment in HubSpot and inbound marketing efforts. Using a blog,
automated workflows, emails, and landing pages has helped us take club promotion to the next level.
Goals – Our communication goals were created around ways to illustrate the benefit of becoming a
member and/or participating in our rich programming events. We also aimed to unify our board and
create the sense that they are a great part of the effort to promote our club and make a difference in the
9.
Page 8 of 8
advertising community. Taking steps toward newer trends in marketing showed our investment and
continual advancement and education in the world of marketing.
Target Audience - Local college students and instructors, agencies, in-house marketing teams,
members (current and prospective), other community-oriented organizations, board members, and the
community at large.
Budget Recap – We budgeted a total of $1,400 toward our club’s communication efforts this year, a
30% increase from last year and more than the club has ever spent on self-promotion. We allocated
$600 for Hubspot ($50/mo.), $100 to purchase our exclusive BOD tee shirt for new board members,
$500 for printing collateral, and $200 for Facebook boosted/promoted posts and ads. The investment
has made a noticeable impact on our bottom line, but was a strategic investment for the long-term.
Distribution System – Our brand has been incorporated in all of our marketing pieces, including logo,
website, emails, blogs, landing pages, cards, social graphics, membership forms and takeaway flyers.
Results Achieved – Our new strategy for self-promotion is gaining attention of our members and the
community. Our membership format entices new members and gives satisfaction to those who are part
of our club. With consistency, our partnerships with local colleges are growing. We’ve seen increased
ADDY participation (this year alone we had 375 entries, almost 50 more than 2015), and we have
more students and professionals inquiring about our club and how they can stay in the loop. The
Central MN Chapter of AAF is alive, thriving, and growing!
12. Go to this reporthttp://www.adfedcentral.com http://w…
www.adfedcentral.com
Feb 28, 2015 Feb 27, 2016Audience Overview
Language Sessions % Sessions
1. enus 11,032 90.51%
2. (not set) 669 5.49%
3. en 157 1.29%
4. ptbr 107 0.88%
5. engb 33 0.27%
6. itit 25 0.21%
7. ptpt 17 0.14%
8. c 15 0.12%
9. ru 13 0.11%
10. eses 12 0.10%
Overview
Sessions
April 2015 July 2015 October 2015 January 2016
200200
400400
Sessions
12,189
Users
6,071
Pageviews
32,267
Pages / Session
2.65
Avg. Session Duration
00:02:04
Bounce Rate
51.73%
% New Sessions
48.24%
Returning Visitor New Visitor
48.3%
51.7%
All Users
100.00% Sessions
EXHIBIT #1.1
WEBSITE: www.adfedcentral.com Google analytics audience overview, Feb 28, 2015 - Feb 27, 2016
13. Go to this reporthttp://www.adfedcentral.com http://w…
www.adfedcentral.com
Feb 28, 2015 Feb 27, 2016
Compare to: Feb 28, 2014 Feb 27, 2015
Audience Overview
Feb 28, 2015 Feb 27, 2016
Feb 28, 2014 Feb 27, 2015
% Change
Feb 28, 2015 Feb 27, 2016
Feb 28, 2014 Feb 27, 2015
% Change
Language Sessions % Sessions
1. enus
11,032 90.51%
8,205 93.23%
34.45% 2.92%
2. (not set)
669 5.49%
0 0.00%
100.00% 100.00%
3. en
Overview
Feb 28, 2015 Feb 27, 2016
Feb 28, 2014 Feb 27, 2015
Feb 28, 2015 Feb 27, 2016: Sessions
Feb 28, 2014 Feb 27, 2015: Sessions
April 2015 July 2015 October 2015 January 2016
200200
400400
Sessions
38.50%
12,189 vs 8,801
Users
47.21%
6,071 vs 4,124
Pageviews
29.01%
32,267 vs 25,011
Pages / Session
6.85%
2.65 vs 2.84
Avg. Session Duration
5.14%
00:02:04 vs 00:01:58
Bounce Rate
19.30%
51.73% vs 43.36%
% New Sessions
9.14%
48.24% vs 44.20%
Returning Visitor New Visitor
48.3%
51.7%
44.2%
55.8%
All Users
+0.00% Sessions
EXHIBIT #1.1
WEBSITE: www.adfedcentral.com Google analytics comparison over last year
42. EXHIBIT #4
printed communication: GFDA Poster and postcard
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The kick-in-the-rear you
need to make it happen.
11:30AM//24SEPTEMBER
What are you doing with your life? If it’s not something
you love, stop right now. Hear from the GFDA duo about
the start-up company that began at the crossroads of
intense passion and bold action.
GOODFUCKINGDESIGNADVICE
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The kick-in-the-rear you
need to make it happen.
43. EXHIBIT #4
printed communication: october LUNCHEON postcard
IsSocialMediaWorth
theInvestment?Social media ROI is real and attainable. Discover tactics
to help you measure if you’re getting your money’s worth.
This luncheon is FREE for AAFCM Members. // Lunch included in entry fee.
Off-street and local city lot parking is available.
Pro
Member
Pro
Non-Member
Student
Member
Student
Non-Member
$20 $35 $20
octoberluncheon
20
15
oct.22 11:30 -1 St.CloudStateWelcomeCenter
3555thaves,st.cloud,mn
Register Today: AdfedCentral.com
$10Free Free
52. Today’s day and age demands
connections and, we, the American
Advertising Federation of Central
Minnesota (AAFCM) exist to facilitate
and celebrate that demand.
Whether you’re a marketer, designer,
creative guru, account person, student,
small business owner who’s the marketing
manager by default or just someone
who likes to associate with cool people,
AAFCM is the place for you to build
your personal brand as well as grow
awareness of your company through
smart (and fun) networking initiatives.
Our diverse line-up of programs
will give you a well-rounded
understanding of the crazy industry
we dedicate a majority of our waking
hours to and give you the opportunity
to expand your skill set and your
network in the process.
AAFCM membership spans all
disciplines and ages and cuts across
traditional as well as emerging
mediums. We encourage professional
excellence and integrity and work
to develop the next generation
of advertising, marketing and
communications professionals.
By becoming a member of AAFCM,
you’re positioning yourself with our
industry’s crème de la crème at a
local, regional and national level.
Plus, you’re getting discounts, career
advice from seasoned industry vets
and most importantly, a network of
connection-hungry individuals (just
like you) who are ready to push their
career forward. Let AAFCM bring you
into the loop.
JointheClub
TheUnifyingVoice
ofAdvertising
AdfedCentral.com | 8th
District
MembershipBrochure
8th
District
EDUCATIONAL:
While most people enjoy an
excuse to ditch out of the office
for an extended lunch hour
or early happy hour, we want
every attendee to leave with
takeaways that can serve as key
talking points at their respective
office and be implemented
within the workplace.
1. NETWORKING: Members represent the top marketers, agencies
and industry suppliers in Central Minnesota.
2. MONTHLY MEMBER EVENTS: Take advantage of a variety of
fun, professional development opportunities.
3. VALUE: Every 4th person to join within the same professional
organization is FREE.
4. PROFESSIONAL EDUCATION: Conferences, workshops,
networking and other tools available to members only.
5. American Advertising Awards® Receive discounted submission
to participate in the worlds largest advertising competition.
6. JOB POSTINGS: Local advertising and marketing jobs are posted
on the AAFCM website.
7. NATIONAL ORGANIZATION: Gain access to 40,000+
communications professionals in the national AAF organization.
8. BUSINESS DISCOUNTS: Get discounts with national companies
like FedEx, Hertz and others.
9. ONLINE RESOURCES: Interact with members online, through
our website, Facebook page and other resources.
10. PUBLIC SERVICE: Benefit local non-profit organizations by
providing marketing, advertising & PR counsel and services.
Programming is the pulse of our organization. Year after
year we seek out a diverse line-up of speakers to give talks
that are idea-focused and cover a wide range of subjects.
Regardless of who they are, what they do and where they
do it – it’s their message that counts.
IfyouattendanAAFCMlecture,
wecanguaranteethelecturewillbe:
DELICIOUS:
Typically we have our
lectures over the lunch
hour, so your entry into
the event will include
a catered meal ranging
from traditional wraps
and sandwiches to sushi
or gourmet pizza. We
promise it’s much better
than the leftovers you
usually eat.
MOTIVATING:
As communicators,
we’re busy. Very busy.
We get tired. We get
burned out. Sometimes
coming to an AAFCM
lecture is just what the
doctor ordered to help
reignite your creative
juices and/or get you
thinking about a
problem differently.
ENTERTAINING:
We’re not the boring, required
biology class you had to take
in college. We want your time
spent at our event to be fun
and engaging. What’s nice
about AAFCM events is that
everyone has one thing in
common – their career. Don’t
be shy - start a conversation!
AAFCMBenefits
• American Advertising Awards®
• 1x1 Art Gala
• Student Design Challenge
• Student Portfolio Reviews
• Agency Crawl & Panel Workshops
We also host other events
throughout the year, including:
JOB BANK: The AAF Job Bank puts
you directly in front of job seekers
or employers in your industry.
FEDEX SHIPPING: Enjoy FedEx
reliability and special savings on
a variety of FedEx Services.
ADWEEK: Get a substantially
discounted subscription price.
MUTUAL OF OMAHA: Disability,
Life and Business Overhead
Expense coverages are available.
HERTZ: AAF members save
up to a 20% discount at
participating US locations
and around the world.
Additional Perks(Yes, there’s more!)
VisitAdfedCentral.com
to learn more about
these great events.
*Register via the
application enclosed or at
AdfedCentral.com/membership
Annual AAFCM Rates
Pro member- $125
Sole Proprietor/
Freelancer- $75
Student Member- $3o
*Membership renewal is
due every June
MembershipBrochure
8th
District
EXHIBIT #6
Self promotion: Membership brochure