Mobile game developers previously relied heavily on mobile operators for distribution, but operators only supported major studios and their subsidiaries. The introduction of app stores by Apple and Android opened up distribution to all developers by controlling accessibility, visibility, payment options, and certain app permissions. However, app markets have become more complex with operators, software vendors, and phone manufacturers launching their own stores, and third party app stores also emerging. Expanding into different distribution channels involves additional costs, requirements, and complexities for developers. The document discusses strategies for independent developers to build brands, utilize multiple distribution channels, and form partnerships to help address these challenges.

2. Distributors(operators) have been very thirsty (2000-2005) Developer Campion, prizes, training from operators Only famous game studios have access to the operators Only subsidiary studios have access to the operators Until Apple…..

3. Accessibility Visibility Payment channel Brand *

4. Apple controls Accessibility Visibility Payment Certain permissions of App Developers own Brand: Angry Bird Users (benefit of 3G) Apple keeps the door open to every developer.

5. Google controls Accessibility, Visibility, and payment, but not exclusive. Advantage: Lower risks in sells channels, more flexibility. But: Market segments are more complex Tele Operators start building own STOREs. (Vodafone) Software venders start building own STOREs (Amazon) 3rd party distributors(Gejar) Phone manufactures. (Moto, Sumsong store) all of them want more than 30% under table.

6. Android Market(AM) is crowded AM has limited access to some Asian countries payment channels and ads channels are not good enough globally Expansive to publish games in other channels. business development cost additional logo special API communication with bugs and revisions requirements to the app permissions licenses from local governments QA

7. Build up a brand Cross promotion Become big, large ..... We are working on the distribution method developments. .

8. We are looking for partner studios/developers Multiple distribution Channels International Payment channels and Ads solutions Localization service partner User Behavior Analysis Internal cross promotion More

9. A Mobile Application Startup [email_address]