The document provides a textual analysis of a Sky News report about lawyers donating their hourly rates to help with the migrant crisis. The analysis discusses the various shots used - mid shots of the presenters, long shots of the studio. It notes the professionalism conveyed through the modern studio setup and technology. Graphics on screen such as banners and name supers are used to introduce the topic and interviewee. Stock images shown relate to the discussion on refugees. Links to social media and a charity website are provided to engage more of the target audience.

1. Lawyers Donating Hourly Rate To Help With Migrant Crisis
(September 14th, 2015)
https://www.youtube.com/watch?v=9UV3qsyH-J0
Textual Analysis

2. Firstly we are introduced to the subject of the interview by a sky news presenter. The shot is particularly engaging as it is a mid-shot, where the
presenter displays direct mode of address and speaks in a professional tone; drawing in the audience to the serious nature of the subject. The
target audience for this type of news channel would approximately be adults between the ages of 25-65 (gender neutral) – hence, the presenter
falls into this category, which instantly engages with the target audience watching the report. The serious nature of this national news channel is
demonstrated by the professionalism of the studio which we can straight away identify to having a wide range of professional, modern
technology, as the mise en scene draws to our eye in the background of this mid-shot. The presenter also adheres to this professional theme, as
he is dressed in a suit and tie; presenting himself as serious and professional to match the topic of the news story. Thus, the target audience at
first glance will know what type of story to expect to hear on this news channel.

3. The news report then cuts to a long-shot on a slightly higher angle as the male presenter introduces his interviewee and
welcomes him to the studio. This type of news programme is going to be a disco (a discussion in the studio) about the subject of
lawyers donating their money to help refugees. This wide angle is interesting to explore the mise en scene of the studio – the
overall look of the studio is modern as well as very advanced in terms of the technology they use in the studio; hence reinforcing
the professional impression given by the institution ‘Sky News’. There is a montage of original, stills of stock images on the studio
screen, reinforcing the theme of the discussion and news story, as well as the idea that - although it’s on the known topic of
refugees - this news story is an exclusive and a scoop in terms of the interviewee and the discussion which is about to take place.

4. The interview now resumes by cutting to a mid-shot of the interviewee whilst he is talking, hence allowing the target audience to effectively
engage with what he is saying. The mid-shot allows the target audience to view the still, stock footage of refugees in the background which is
effective as the images are easily recognisable to the general public (with the crisis being a main story in today’s news.). This is again an effective
technique used along with the slug and banner as, at first glance, the target audience immediately know what the interview is about and what
tone is set; especially if a viewer has just turned onto the channel. There is also a name super or caption on screen to introduce the interviewee
and his occupation to the target audience once again and reinforcing his significance in this scoop interview/disco. There is also a convergent link
to social media on screen, connecting to a wider range of the target audience as some of the audience will be more in touch with technology than
others, hence delivering their media to all of their audience and perhaps even widening the audience to younger people also.

5. The disco then cuts to an OOV (out of vision) shot displaying a still image of the webpage discussed in the interview in which the
interviewee is raising money via lawyers’ hourly rate in order to donate to the migrant crisis. The webpage is a News In Brief
(NIB), giving a brief outline of the subject being discussed in the studio as well as advertising the fundraising for the charity
‘Save the Children’. There is a website link on screen in the banner, with the presenters and interviewee’s voiceovers asking to
follow the link and visit the website. This shot is still effective as the target audience can still see other news stories whilst
watching this specific one, as the ticker gives a news belt to draw in the target audience for further watching throughout the day
and keep them interested.

6. The news report now cuts to another long shot of the disco in the studio; this time the female presenter is speaking and is
asking questions and using hand gestures to express how she is speaking – a professional technique, which helps the target
audience understand her as well as the interviewee and helps him to respond. The long-shot is at a side-angle at which we
can possibly see the panel and the gallery; perhaps emphasizing to us the amount of modern and advanced technology
that Sky News use and are familiar with – highlighting again the professionalism of the studio and of the news programme.
The banner has now changed after the still web image of the donation page; effectively raising awareness to the page and
will urge the target audience to donate – as well as connecting with the target audience who may have just turned onto the
channel and would’ve missed the still image.

7. The camera again cuts to a mid-shot of the interviewee and we can see the name super/ caption of the
interviewee and we are also introduced to his twitter name, therefore spreading the news story onto social
networks; using convergent links and perhaps even widening the target audience. Again on screen is the Sky
News logo in a bug reminding the audience of brand identity. There are stock images of the migration crisis
(subject of discussion) visible behind the interviewee in the mid-shot. In the ticker there is the current
weather forecast for each city in the UK and Ireland, which is effective as it links to all of the target audience.