1. The document discusses principles for using Twitter effectively, including using it as a research tool by following accounts of interest and engaging with links, using it to build community which will lead to natural promotion, and integrating it with other online content and platforms. 2. It recommends tweeting about one's work, sharing interesting links and stories, and live tweeting events to broadcast information. Hashtags and lists help organize discussions and connections. 3. Consistency is important, planning several tweets per day of different types. Management tools like Hootsuite can help coordinate multiple social media platforms. The group is encouraged to try out a Twitter account and follow @TTGatDC.

1. The Training Group on
Twitter
Marketing as a Byproduct of Sharing

2. Uses of Twitter
● Kids fooling around
● Celebrities and sports stars fooling around
● Businesses promoting their products
● People with similar interests, like academics,
exchanging links and ideas, building online
communities.

3. Principles for Using Twitter
1. Think of Twitter as a Research Tool
2. Build community and promotion will follow
3. Make Twitter part of a larger system of
dynamic web content
4. Use Twitter in a measured, consistent way
5. Find a way to manage your Twitter feeds
(and other social media streams)

4. Principle 1: Twitter as a research
tool
The key to using Twitter is to follow like-minded
accounts and engage with the links they post.

5. The Open Culture link

6. Training example
Lantra Link

7. Links as library or newspaper
Paper.li
Flipboard
These apps will aggregate the links from the
accounts that you follow to create a newspaper
or a magazine.
They provide a great way to access content in
a readable way.

8. Principle 2: Promotion as a by-
product of community building
Social media is two-way communication.
To get people to follow you and keep following
you, you have to provide material to keep their
interest.
Follow others. Retweet what you find
interesting. Communicate.

9. Principle 3: Twitter as part of a larger
system of dynamic web content
Static vs Dynamic web content
Use Twitter to broadcast new things posted to
your site.
Twitter can operate as a lure to bring people to
your content.
But you must have content.

10. Blog

11. Facebook

12. Google +

13. Twitter

14. What is there to talk about?
Tweet what you are doing in your work on any
given day.
Tweet links to websites and stories that your
followers will be interested in.
Live tweet events, conferences, even meetings
when you want to broadcast information about
them.

15. An example
Essential Skills Debrief in Calgary for national
project
How much does the rest of the Training
Group, the rest of the College and the rest of
the world know about that event?

16. Hashtags
# Allow you to
participate in themed
discussions, as all the
tweets with the same
hashtag will be linked.

17. #HireCan
Hashtags can be used
for regular virtual
meetings.
The hashtag becomes
the meeting "location."
Every poster uses the
hashtag.
Every follower can see
the tweet

18. Lists
Lists connect Twitter users, just as hashtags
connect events.

19. Principle 4: Using Twitter
consistently
Twitter feeds should be active without being
overbearing.
Plan and space out tweets.
● How many per day?
● What kinds of tweets do you want to send?

20. Principle 5: Find a way to manage
everything.
Hootsuite
A local product that allows users to coordinate and
synchronize social media platforms. TTG should look
into purchasing pro or enterprise account.
Tweetdeck
A bit like Hootsuite, less business oriented. Owned by
Twitter
Twitterific
Good app for the iPad, allows user to work from several
accounts

21. Training Group Feeds
Employment Skills Access
The Training Group
?????

22. Signing Up

23. Other Social Media
Linked-in
Yammer
Pinterest
Facebook
Google+
Go to where the people are.
If you use more than one platform, link them.

24. Discussion and Homework
Talk about how your group might benefit from
using Twitter and other web tools.
Set up a Twitter account for your group. Try it
out.
Follow @TTGatDC