The Israeli High tech industry is facing a new reality, the paradigm that we will invent “kick-ass” products, get funded, and conquer the world is not valid anymore. It seems that delivering a release plan isn’t a matter of engineering capabilities but more of HR-related ones. What’s different from the last decades? Does the whole ecosystem experience the same level of difficulty? What can we do? In this session, we will use lessons learned from Andi grove the legendary Intel’s former CEO, the competition between Netflix & Blockbuster, and the Challenger’s crash disaster to articulate the real challenge and its magnitude and establish the means to face them and even create new opportunities.