The Future Of Dm

The future of DM today!

Vincent Everts

woensdag 20 mei 2009

Who is
Vincent Everts?


InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia

Innovation in
health care:
2006: India
2007: USA
2008: Japan

Healthcare
innovation event
Innovation in
Government

Videoblogger

Talk to Me!


•§


find, collect, publish

www.yubby.com

• kassa


What are we going to talk about?

Web 1.0 Viral Marketing (PP)
time consumption travel

RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends


Web
1.0


How do we spend our time?

TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 26 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06

Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h

NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h

Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales
• 3 Billion searches/day
• Only money from Adwords


IMPACT ON BUSINESS
12


E-commerce worldwide
2008: 400 billion euro

2009: 500 miljard euro
+25%

bron: thuiswinkel.org


Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

kindle
Buy books wirelessly
Download everything
wirelessly

E-ink technologie reads
the best

240.000 titels

30 hours battery &
fantastic userinterface


WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks


Who talks


Blogs demograﬁe

Bron: Technorati 2008

Weblogs

Everyone blogs!

Try for free


Also professional


7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ﬁne print

RSS Readers


Email is broken


Communication 2.0


Why call
via computer?

It’s
personal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Revisions
Onlinecompare
collaboration

Best Web 2.0 software
Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Social Networking


Internet goes mobile

88


Mobile internet is
where internet
was 5 years ago


Video Everywhere


1,5 Mio
1,2 Mio

BOOM
quot;Plattequot;
TV


HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%
source: MAGNA

25% has HDTV & PVR

Connected devices
100
100 M

75

50 57 M

25

0
2009 2013

Connected devices will
almost double in 4 years
source: Park Associates

Next: Internet TV’s


35
15-02-07 ROOS - Regionale TV in 2010 35

Growth of YouTube
300 now:
13 hour of video
millions of unique visitors

added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
ﬁrst video
watched videos
75 and 65.000 added

0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009


Internetvideo
is not just
YouTube!

Tudou.com bigger YouTube


How big is video?
13,072,164,000 312 minutes
of video watched
videos available
on average

3.5 minutes
average duration 75.5% of internet audience
of the video viewed online video
watched
source: ComScore Feb 2009

TV vs Web viewing
Obama inauguration

35.5M TV viewers
69.8M Web viewers


2008 stats
1,6M unique visitors
44% increase from 2007

130M streams started
70% increase from 2007

source: Uitzendinggemist.nl / NPO

Watch it anywhere
Samenvatting

Hele
uitzending

Widgets

Clips
Updates

With these HD devices
anyone can do it!


Easy & everywhere

• Create videos with ease
• Let customers create
videos about you

Web 2.0 Trend:
Co-Creation


Find
35+ sources (more on the way)

Find, Collect, Publish

Friends & profiles


+35 video sources

& more to follow!

Collect
Drag & drop
Edit meta data
See previews

Find, Collect, Publish

Player page


Manage video


Publish it with widgets


Elections 2.0

Obama Girl

Elections 2.0


The phenomenon


“What are you doing in 140 characters”


Customer service


Twittering during TV

High peaks =
broadcast

Low peaks =
rerun


Track viewers interest


When & how
do I use Twitter?

source: Twitstats.com of @vincente

It’s now mainstream!


tweet
deck


Marketing
2.0


Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente


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