BLUWINMOBI is a mobile development company founded by Adrian Maloney to take mobile marketing to a new level above current understanding. The company has copyrights and patent applications for its concepts. BLUWINMOBI aims to develop a Mobile Store Value Card Application (MSVC) that allows consumers to use their mobile phones like store cards, engaging and rewarding them for participation. This would provide a huge market opportunity for businesses in South Africa where over 40 million people use cell phones.