Both startups and big companies are using technology to disrupt and transform the healthcare industry from doctors to hospitals and patients.
Our end of year webinar showcases the technology trends impacting health and wellness in 2018.
From Selfies to Healthies – What's Next for Technology in Health & WellnessOgilvy Consulting
Today we generate huge amounts of data on the efficiency of everything from cars to jet engines, but hardly track our health with the widely available technology. As the future of health focuses more on preventive care, we must go beyond yoga and yoghurt to achieve and encourage healthier behaviors.
In this webinar, we’ll discuss the latest Health and Wellness trends as well as the impact of social technology on caring for our health.
What's Next for Health & Wellness - Breaking down Mary Meeker's reportOgilvy Consulting
In this webinar we discuss the latest trends and technology disrupting the health and wellness industry, providing further insight into Mary Meeker's famed annual report and sparking interesting conversations about the growing relationship between health and tech.
What's Next: Top 10 Trends Impacting Healthcare in 2019Ogilvy Consulting
Have you ever wondered how new technologies are impacting healthcare globally - and how the delivery of care will shift as they get deployed? From AI, to blockchain to wearables, our health is increasingly relying on these technologies, as are the healthcare systems that look after people.
The 10 things that make 2015 the year of digital health - 12-12-2014Brice Nadin
The document outlines 10 factors that will drive digital health innovations in 2015, including near-ubiquitous mobile connectivity, powerful mobile devices and sensors, a growing ecosystem of connected objects, big data analytics, and emerging technologies in nanotechnology, biotechnology, cognitive science, and information technology that could enable superhuman abilities and personalized medicine through genomics. Major tech companies like Google, Apple, and Samsung are developing health platforms and kits to build the largest digital health ecosystems combining health apps and data.
PwC - Apps Formulary for Health Care OrganizationseHealthCareers
The document discusses different types of health apps that could be prescribed or recommended by healthcare providers, including apps to monitor chronic conditions, provide patient education, and support mental health issues like bipolar disorder. It proposes categorizing apps as being available over-the-counter without a prescription, prescribed by a provider, or for controlled substances. The goal is to develop an "apps formulary" process to evaluate and regulate health apps.
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.
260119 a digital approach towards market research uploadSyed Yeasef Akbar
Mindscape provides a digital platform for market research using mobile apps. Their app, PayPoll, allows users to participate in surveys and earn incentives. This provides access to respondents' mobile behaviors and precise targeting of groups. It can capture timely, accurate data without relying on recall. Mindscape's solutions include analyzing mobile usage data, conducting customized surveys on hard-to-reach groups, and measuring effectiveness of digital advertising campaigns. Their goal is to give businesses real-time insights into consumer behaviors and perceptions through an engaging mobile research experience.
Presentation summary from Canon for Business Information at Work 2014 event: The Healthcare sector is under significant pressure; patients demand greater personalisation and better integration across healthcare providers, whilst budgets are being cut. The explosion of patient data and information is the sector’s biggest opportunity and its biggest challenge is to deliver improved patient outcomes more efficiently and securely.
From Selfies to Healthies – What's Next for Technology in Health & WellnessOgilvy Consulting
Today we generate huge amounts of data on the efficiency of everything from cars to jet engines, but hardly track our health with the widely available technology. As the future of health focuses more on preventive care, we must go beyond yoga and yoghurt to achieve and encourage healthier behaviors.
In this webinar, we’ll discuss the latest Health and Wellness trends as well as the impact of social technology on caring for our health.
What's Next for Health & Wellness - Breaking down Mary Meeker's reportOgilvy Consulting
In this webinar we discuss the latest trends and technology disrupting the health and wellness industry, providing further insight into Mary Meeker's famed annual report and sparking interesting conversations about the growing relationship between health and tech.
What's Next: Top 10 Trends Impacting Healthcare in 2019Ogilvy Consulting
Have you ever wondered how new technologies are impacting healthcare globally - and how the delivery of care will shift as they get deployed? From AI, to blockchain to wearables, our health is increasingly relying on these technologies, as are the healthcare systems that look after people.
The 10 things that make 2015 the year of digital health - 12-12-2014Brice Nadin
The document outlines 10 factors that will drive digital health innovations in 2015, including near-ubiquitous mobile connectivity, powerful mobile devices and sensors, a growing ecosystem of connected objects, big data analytics, and emerging technologies in nanotechnology, biotechnology, cognitive science, and information technology that could enable superhuman abilities and personalized medicine through genomics. Major tech companies like Google, Apple, and Samsung are developing health platforms and kits to build the largest digital health ecosystems combining health apps and data.
PwC - Apps Formulary for Health Care OrganizationseHealthCareers
The document discusses different types of health apps that could be prescribed or recommended by healthcare providers, including apps to monitor chronic conditions, provide patient education, and support mental health issues like bipolar disorder. It proposes categorizing apps as being available over-the-counter without a prescription, prescribed by a provider, or for controlled substances. The goal is to develop an "apps formulary" process to evaluate and regulate health apps.
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.
260119 a digital approach towards market research uploadSyed Yeasef Akbar
Mindscape provides a digital platform for market research using mobile apps. Their app, PayPoll, allows users to participate in surveys and earn incentives. This provides access to respondents' mobile behaviors and precise targeting of groups. It can capture timely, accurate data without relying on recall. Mindscape's solutions include analyzing mobile usage data, conducting customized surveys on hard-to-reach groups, and measuring effectiveness of digital advertising campaigns. Their goal is to give businesses real-time insights into consumer behaviors and perceptions through an engaging mobile research experience.
Presentation summary from Canon for Business Information at Work 2014 event: The Healthcare sector is under significant pressure; patients demand greater personalisation and better integration across healthcare providers, whilst budgets are being cut. The explosion of patient data and information is the sector’s biggest opportunity and its biggest challenge is to deliver improved patient outcomes more efficiently and securely.
This document discusses how people's media consumption habits are changing as technology evolves. It notes that people are increasingly using multiple devices simultaneously (known as multi-screening). However, multi-screening behavior depends highly on the context and content being consumed. The document analyzes data on how consumption patterns vary based on factors like time of day, gender, genre of TV show watched, and whether the secondary activity complements or distracts from the primary one. It argues that to effectively reach people across devices, advertisers need a nuanced understanding of targets' behaviors, motivations, and contexts throughout the day.
Trends in Digital Health and why you should careMichael Weber
Driven by demographic change, rising costs in the healthcare system and growing customer demands for patient-centered tools, the relevance of innovative Digital Health solutions is constantly growing. While many technologies are available on the market, there is still a lack of comprehensive solutions that support the patient across all his medical conditions and provide an integrated user experience throughout the patient's everyday life. Future Digital Health solutions will not only have to cross-link patient data across different devices and applications in order to enable better medical decisions, but also to create user experiences that address the patients' needs and help them to establish self-sustaining behaviors towards a healthier lifestyle.
The document discusses best practices for using digital tools like tablets to arm pharmaceutical sales representatives. It summarizes that while tablets were initially supposed to improve sales calls by making them more personal, flexible and effective, they actually made calls more uncertain, stressful and challenging. It then provides recommendations for successfully using tablets, including creating native content instead of repurposing existing materials, training representatives thoroughly, integrating tablets with other tools and using them to deliver customized, conversational details centered around physicians' needs.
Rock Health Summit: Masterclass Making the Medical Practice of the Future a R...Daniel Kivatinos
Rock Health Summit Masterclass:
Making the Medical Practice of the Future a Reality by Daniel Kivatinos
Today’s modern medical practices are moving from outdated software to using mobile devices such as the iPad to collaborate and manage patient data efficiently. The time for change in healthcare is now and today’s tech companies are continually finding ways to help doctors save time and better communicate with their patients with better technology. Many practices are investing in healthcare technology, such as AI and machine learning, telemedicine, and payments applications. Also, the rapid adoption of consumer facing tech like Apple Health will change the way we think about our health, making us all more aware and accountable for our own care. Daniel will review in this presentation the challenges that the medical industry is facing to adopt new technologies, the solutions that are available and illustrate through real-world examples how the medical practice of the future can become a reality.
Full video of this presentation here: https://www.youtube.com/watch?v=nyBBXO-sfMk
https://www.rockhealthsummit.com/
Mobile Innovation Summit - Patient EngagementManeesh Juneja
This document summarizes a presentation about how mobile health apps, data from sensors and smart devices could increase patient compliance with medications, adherence to treatment plans, and reduce medication errors. The presentation discusses emerging technologies like sensors, big data, smart pills and wearable devices. It provides examples of digital pills and patches that can track medication ingestion and physiological responses. The presentation considers implications for patients, doctors, and healthcare organizations and questions if these technologies will simplify or complicate care.
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
Mobile searches for arts and entertainment information are often conducted at home to find something interesting, and typically lead the user to click on links from the search results on a web browser. The majority of arts and entertainment mobile searches occur at home and are motivated by coming across something interesting, with many users then clicking on links from the search results on their web browser.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
Rock Report: Smart Seating - Opportunities at the intersection of automotive ...Rock Health
This report explores existing and potential opportunities that can improve health by utilizing new advances in automotive technologies, including incorporation of biosensors. Purchase the report here: https://gumroad.com/l/YEXX
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
The future of healthcare: when mobile disappearsMatteo Penzo
In today’s digital world, mobile devices are the powerful bridges between a connected ecosystem of healthcare professionals, caregivers and patients. New developments in big data, wearable sensors and the application of social layers are shifting an industry that used to focus on curing diseases to one that emphasizes health and wellness. But the mass adoption of connected healthcare will only happen when solutions are designed to be intuitive and technologies are forgotten. The future of healthcare will happen when mobile disappears into the background, placing the patient in the center and in control of their lives.
Pharma Conference 2016 - What's Next for Pharma? - Alex Cernatescu - InfinitAlex Cernatescu
A presentation that tackles the new technologies' impact in the pharma industry and how the future of both patients and pharma professionals will be changed. Also I am touching some interesting trends that we need to be very aware of in pharma marketing, advertising and overall business development.
What healthcare executives should know about artificial intelligenceArlen Meyers, MD, MBA
This document provides an overview of artificial intelligence in healthcare by an expert in the field. It discusses key concepts like machine learning, deep learning and artificial intelligence. It explores applications of AI in areas like computer vision, vocal biomarkers, and skin cancer detection. It also covers barriers to adoption like trust, transparency and bias issues. Ethical principles from WHO are outlined around human autonomy, safety, transparency and accountability. The impacts on the medical workforce and potential to widen healthcare access gaps are debated. A proposed "Patient AI Bill of Rights" addresses issues like consent, bias, explanations and oversight.
This document discusses emerging technologies in healthcare and telemedicine. It describes how mobile devices and apps are changing healthcare delivery through telemedicine, allowing remote diagnoses and access to specialists. It outlines several technologies including robotic doctors, digital diagnostic tools, and IBM's Watson supercomputer. The document also discusses future technologies like ingestible sensors, smart contact lenses with glucose monitors, and nanomedicine approaches using "ninja polymers". Overall, the document illustrates how mobile devices and new digital health technologies are revolutionizing healthcare and increasing access to services and specialists.
The connected world brings many opportunities to healthcare, the question is how do we unlock them?
With the increase in chronic health conditions, and pressure on health services - driven by ageing populations and post-recessionary healthcare budgets - there has never been a better time to leverage the benefits of connected technology.
But with so many possibilities open to healthcare businesses across hardware devices, software applications and operating systems, it’s difficult to know where to focus to create the most value.
This paper highlights the opportunity and details the principles and journey to unlock it.
Slides of my presentation Healthcare digital transformation - How to lead it at the prestigious Official College of Physicians of Barcelona on May, 10th 2023
Healthcare digital transformation is a must worldwide. Learn the best practices to lead such a challenging process. Understand the key success factors.
The demographic changes and the lack of human resources, doctors, and nurses, only can be faced using digital technologies.
Skoder advanced health monitoring systemIstiak Ahamed
The document proposes an advanced health monitoring system called CoronConnect that uses technologies like artificial intelligence, machine learning, Internet of Things and big data analytics to help address various community health issues during the COVID-19 pandemic. The system aims to provide a single stop solution through features like safe walk tracking, AI health assistant, predictive analytics, crowd detection, online doctor telemedicine and more. It outlines the goals, problems addressed, technical architecture and development timeline and budget for the proposed system.
This document describes an innovation in digital healthcare called The Finder. The Finder is a mobile app that allows barangay health workers to digitally consult with doctors, refer patients to specialists and labs, and track treatments. It aims to improve healthcare access in rural areas by streamlining processes and enabling real-time communication between community health workers and medical professionals despite connectivity challenges. Training and support networks will be crucial for effective implementation across remote regions of the country.
Leveraging the force: How Social, Mobile, Analytics and Cloud Technologies Ar...David Kiger
The document discusses how social, mobile, analytics and cloud (SMAC) technologies can optimize clinical development. It describes how each technology can enhance different parts of the process: social media can recruit patients and gather feedback; mobile devices can capture patient data; analytics can analyze large datasets to identify patients and predict site performance; and cloud computing allows easy access to data across locations. The integration of these technologies will accelerate clinical development by improving protocol design, data collection and regulatory approvals.
apidays LIVE India - The digitisation of healthcare by Dr S.S. Lal, Global Fo...apidays
Digitization is transforming the healthcare sector in several ways:
1) Technologies like telemedicine, AI-enabled devices, and blockchain records are reshaping interactions with providers and how data is shared and used for treatment decisions.
2) Digitization streamlines work for physicians, optimizes systems, improves outcomes, reduces errors, and lowers costs.
3) Emerging technologies including telehealth, AI, 3D printing, augmented reality, wearable monitors, and gene sequencing will further change healthcare.
4) Digital tools can help address gaps in treating diseases like TB by improving patient care, diagnosis, treatment adherence, surveillance, and program management.
Dr. Walter Greenleaf's presentation for the IVRHA Meeting -August 2020Stanford University
Machine Learning, Biosensing, Virtual Reality Technology Converging to Transform Healthcare
Walter Greenleaf
Stanford Virtual Human Interaction Lab
This presentation provides an overview of how the coming wave of Virtual Reality and Augmented Reality technology will impact medicine, clinical care, and personal health and wellness.
Although entertainment, social connection, and gaming are driving the initial adoption of VR and AR technology, the deepest and most significant impact of the next generation of VR/AR technology will be to enhance clinical care and to improve personal health and wellness. VR and AR technology will also help facilitate the shift of medicine from clinic-based care to telemedicine-based care, and to facilitate personalized medicine.
We know from decades of clinical research that VR/AR technology can provide breakthrough solutions that address the most difficult problems in healthcare - ranging from mood disorders such as Anxiety and Depression to PTSD, Addictions, Autism, Cognitive Aging, Stroke Recovery, and Physical Rehabilitation, to name just a few.
VR technology can also improve clinical measurements and assessments by making them more objective and functional and improve medical training such as surgical skill training and procedure planning by applying simulation-based learning principals. Personal health and wellness will be improved by using VR to promote healthy lifestyles and to reduce stress and anxiety. As the cost of healthcare rises, VR technology can serve as an effective telemedicine platform to reduce costs of care delivery and improve clinical efficiency.
This document summarizes Philips' disruptive technologies and use of social media. It outlines their Google Glass IntelliVue product that connects monitoring devices to Google Glass, their HealthSuite digital platform, and an ALS mind control system. It also discusses their VISIQ ultrasound and remote patient monitoring. The document recommends potential future technologies and outlines Philips' social media presence on platforms like Twitter, Facebook, YouTube, and LinkedIn to engage customers and professionals.
This document discusses how people's media consumption habits are changing as technology evolves. It notes that people are increasingly using multiple devices simultaneously (known as multi-screening). However, multi-screening behavior depends highly on the context and content being consumed. The document analyzes data on how consumption patterns vary based on factors like time of day, gender, genre of TV show watched, and whether the secondary activity complements or distracts from the primary one. It argues that to effectively reach people across devices, advertisers need a nuanced understanding of targets' behaviors, motivations, and contexts throughout the day.
Trends in Digital Health and why you should careMichael Weber
Driven by demographic change, rising costs in the healthcare system and growing customer demands for patient-centered tools, the relevance of innovative Digital Health solutions is constantly growing. While many technologies are available on the market, there is still a lack of comprehensive solutions that support the patient across all his medical conditions and provide an integrated user experience throughout the patient's everyday life. Future Digital Health solutions will not only have to cross-link patient data across different devices and applications in order to enable better medical decisions, but also to create user experiences that address the patients' needs and help them to establish self-sustaining behaviors towards a healthier lifestyle.
The document discusses best practices for using digital tools like tablets to arm pharmaceutical sales representatives. It summarizes that while tablets were initially supposed to improve sales calls by making them more personal, flexible and effective, they actually made calls more uncertain, stressful and challenging. It then provides recommendations for successfully using tablets, including creating native content instead of repurposing existing materials, training representatives thoroughly, integrating tablets with other tools and using them to deliver customized, conversational details centered around physicians' needs.
Rock Health Summit: Masterclass Making the Medical Practice of the Future a R...Daniel Kivatinos
Rock Health Summit Masterclass:
Making the Medical Practice of the Future a Reality by Daniel Kivatinos
Today’s modern medical practices are moving from outdated software to using mobile devices such as the iPad to collaborate and manage patient data efficiently. The time for change in healthcare is now and today’s tech companies are continually finding ways to help doctors save time and better communicate with their patients with better technology. Many practices are investing in healthcare technology, such as AI and machine learning, telemedicine, and payments applications. Also, the rapid adoption of consumer facing tech like Apple Health will change the way we think about our health, making us all more aware and accountable for our own care. Daniel will review in this presentation the challenges that the medical industry is facing to adopt new technologies, the solutions that are available and illustrate through real-world examples how the medical practice of the future can become a reality.
Full video of this presentation here: https://www.youtube.com/watch?v=nyBBXO-sfMk
https://www.rockhealthsummit.com/
Mobile Innovation Summit - Patient EngagementManeesh Juneja
This document summarizes a presentation about how mobile health apps, data from sensors and smart devices could increase patient compliance with medications, adherence to treatment plans, and reduce medication errors. The presentation discusses emerging technologies like sensors, big data, smart pills and wearable devices. It provides examples of digital pills and patches that can track medication ingestion and physiological responses. The presentation considers implications for patients, doctors, and healthcare organizations and questions if these technologies will simplify or complicate care.
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
Mobile searches for arts and entertainment information are often conducted at home to find something interesting, and typically lead the user to click on links from the search results on a web browser. The majority of arts and entertainment mobile searches occur at home and are motivated by coming across something interesting, with many users then clicking on links from the search results on their web browser.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
Rock Report: Smart Seating - Opportunities at the intersection of automotive ...Rock Health
This report explores existing and potential opportunities that can improve health by utilizing new advances in automotive technologies, including incorporation of biosensors. Purchase the report here: https://gumroad.com/l/YEXX
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
The future of healthcare: when mobile disappearsMatteo Penzo
In today’s digital world, mobile devices are the powerful bridges between a connected ecosystem of healthcare professionals, caregivers and patients. New developments in big data, wearable sensors and the application of social layers are shifting an industry that used to focus on curing diseases to one that emphasizes health and wellness. But the mass adoption of connected healthcare will only happen when solutions are designed to be intuitive and technologies are forgotten. The future of healthcare will happen when mobile disappears into the background, placing the patient in the center and in control of their lives.
Pharma Conference 2016 - What's Next for Pharma? - Alex Cernatescu - InfinitAlex Cernatescu
A presentation that tackles the new technologies' impact in the pharma industry and how the future of both patients and pharma professionals will be changed. Also I am touching some interesting trends that we need to be very aware of in pharma marketing, advertising and overall business development.
What healthcare executives should know about artificial intelligenceArlen Meyers, MD, MBA
This document provides an overview of artificial intelligence in healthcare by an expert in the field. It discusses key concepts like machine learning, deep learning and artificial intelligence. It explores applications of AI in areas like computer vision, vocal biomarkers, and skin cancer detection. It also covers barriers to adoption like trust, transparency and bias issues. Ethical principles from WHO are outlined around human autonomy, safety, transparency and accountability. The impacts on the medical workforce and potential to widen healthcare access gaps are debated. A proposed "Patient AI Bill of Rights" addresses issues like consent, bias, explanations and oversight.
This document discusses emerging technologies in healthcare and telemedicine. It describes how mobile devices and apps are changing healthcare delivery through telemedicine, allowing remote diagnoses and access to specialists. It outlines several technologies including robotic doctors, digital diagnostic tools, and IBM's Watson supercomputer. The document also discusses future technologies like ingestible sensors, smart contact lenses with glucose monitors, and nanomedicine approaches using "ninja polymers". Overall, the document illustrates how mobile devices and new digital health technologies are revolutionizing healthcare and increasing access to services and specialists.
The connected world brings many opportunities to healthcare, the question is how do we unlock them?
With the increase in chronic health conditions, and pressure on health services - driven by ageing populations and post-recessionary healthcare budgets - there has never been a better time to leverage the benefits of connected technology.
But with so many possibilities open to healthcare businesses across hardware devices, software applications and operating systems, it’s difficult to know where to focus to create the most value.
This paper highlights the opportunity and details the principles and journey to unlock it.
Slides of my presentation Healthcare digital transformation - How to lead it at the prestigious Official College of Physicians of Barcelona on May, 10th 2023
Healthcare digital transformation is a must worldwide. Learn the best practices to lead such a challenging process. Understand the key success factors.
The demographic changes and the lack of human resources, doctors, and nurses, only can be faced using digital technologies.
Skoder advanced health monitoring systemIstiak Ahamed
The document proposes an advanced health monitoring system called CoronConnect that uses technologies like artificial intelligence, machine learning, Internet of Things and big data analytics to help address various community health issues during the COVID-19 pandemic. The system aims to provide a single stop solution through features like safe walk tracking, AI health assistant, predictive analytics, crowd detection, online doctor telemedicine and more. It outlines the goals, problems addressed, technical architecture and development timeline and budget for the proposed system.
This document describes an innovation in digital healthcare called The Finder. The Finder is a mobile app that allows barangay health workers to digitally consult with doctors, refer patients to specialists and labs, and track treatments. It aims to improve healthcare access in rural areas by streamlining processes and enabling real-time communication between community health workers and medical professionals despite connectivity challenges. Training and support networks will be crucial for effective implementation across remote regions of the country.
Leveraging the force: How Social, Mobile, Analytics and Cloud Technologies Ar...David Kiger
The document discusses how social, mobile, analytics and cloud (SMAC) technologies can optimize clinical development. It describes how each technology can enhance different parts of the process: social media can recruit patients and gather feedback; mobile devices can capture patient data; analytics can analyze large datasets to identify patients and predict site performance; and cloud computing allows easy access to data across locations. The integration of these technologies will accelerate clinical development by improving protocol design, data collection and regulatory approvals.
apidays LIVE India - The digitisation of healthcare by Dr S.S. Lal, Global Fo...apidays
Digitization is transforming the healthcare sector in several ways:
1) Technologies like telemedicine, AI-enabled devices, and blockchain records are reshaping interactions with providers and how data is shared and used for treatment decisions.
2) Digitization streamlines work for physicians, optimizes systems, improves outcomes, reduces errors, and lowers costs.
3) Emerging technologies including telehealth, AI, 3D printing, augmented reality, wearable monitors, and gene sequencing will further change healthcare.
4) Digital tools can help address gaps in treating diseases like TB by improving patient care, diagnosis, treatment adherence, surveillance, and program management.
Dr. Walter Greenleaf's presentation for the IVRHA Meeting -August 2020Stanford University
Machine Learning, Biosensing, Virtual Reality Technology Converging to Transform Healthcare
Walter Greenleaf
Stanford Virtual Human Interaction Lab
This presentation provides an overview of how the coming wave of Virtual Reality and Augmented Reality technology will impact medicine, clinical care, and personal health and wellness.
Although entertainment, social connection, and gaming are driving the initial adoption of VR and AR technology, the deepest and most significant impact of the next generation of VR/AR technology will be to enhance clinical care and to improve personal health and wellness. VR and AR technology will also help facilitate the shift of medicine from clinic-based care to telemedicine-based care, and to facilitate personalized medicine.
We know from decades of clinical research that VR/AR technology can provide breakthrough solutions that address the most difficult problems in healthcare - ranging from mood disorders such as Anxiety and Depression to PTSD, Addictions, Autism, Cognitive Aging, Stroke Recovery, and Physical Rehabilitation, to name just a few.
VR technology can also improve clinical measurements and assessments by making them more objective and functional and improve medical training such as surgical skill training and procedure planning by applying simulation-based learning principals. Personal health and wellness will be improved by using VR to promote healthy lifestyles and to reduce stress and anxiety. As the cost of healthcare rises, VR technology can serve as an effective telemedicine platform to reduce costs of care delivery and improve clinical efficiency.
This document summarizes Philips' disruptive technologies and use of social media. It outlines their Google Glass IntelliVue product that connects monitoring devices to Google Glass, their HealthSuite digital platform, and an ALS mind control system. It also discusses their VISIQ ultrasound and remote patient monitoring. The document recommends potential future technologies and outlines Philips' social media presence on platforms like Twitter, Facebook, YouTube, and LinkedIn to engage customers and professionals.
This document provides an introduction to Lisnr, an ultrasonic smart tone technology that sends data over sound. It then discusses Lisnr's capabilities and potential applications in sports venues, broadcasts, brands and retail, and live events. The rest of the document outlines the company's vision, values, objectives, strategies and plans to enter new markets like healthcare using their sound technology. It also discusses how the company will work responsibly with a code of conduct to protect consumer privacy and use their technology to help causes like domestic violence relief.
Chances are that the delivery of your healthcare is about to evolve, if it hasn’t already. Collaboration technologies are transforming how doctors and patients interact – from remote video consultations to wearable health monitoring devices, the Digital Healthcare era is knocking!
This document provides an overview of artificial intelligence in medicine. It defines key concepts like artificial intelligence, machine learning, and deep learning. It discusses barriers to adoption of AI in healthcare as well as potential hazards. It provides examples of AI applications in areas like radiology, clinical decision support, and personalized medicine. It also addresses ethical concerns and discusses how AI may impact medical education and the healthcare workforce.
2015 Healthcare IT Vision: Top 5 eHealth Trendsaccenture
Read about the five key Health IT trends and innovations shaping the business landscape in 2015 and beyond according to Accenture’s Healthcare Technology Vision 2015.
This document discusses how cloud computing can benefit healthcare services. It begins with an introduction noting how large amounts of healthcare data are generated daily and how cloud computing allows for real-time data collection, storage, and sharing between organizations in a cost-effective way. It then provides examples of how cloud computing has been used in healthcare, including a clinical information management system and enabling electronic health records. The document also discusses how cloud computing can facilitate technologies like the Internet of Medical Things, artificial intelligence, and telemedicine. It provides an example of how Apollo Hospitals in India utilizes technologies like electronic health records, analytics, and a hybrid cloud model. The document concludes by noting challenges of cloud computing in healthcare and providing suggestions to address security risks.
The document discusses how digital technologies are impacting the field of nursing. It begins by providing statistics that show an increasing reliance on technologies like electronic medical records and mobile devices in nursing. The rest of the document is organized by how digital technologies are benefiting nursing practice, education, administration, and research. For each area, several technologies are described like electronic health records, telehealth, virtual/augmented reality simulation, and research tools. Both the benefits of these technologies for nurses as well as the challenges of digital adoption are outlined. The presentation concludes by stating that digital healthcare is already here and will continue transforming the nursing profession.
7 Best Points of The Future of Digital Technology in Healthcare | The Entrepr...TheEntrepreneurRevie
Here are 7 Best Points of The Future of Digital Technology in Healthcare; 1. Smartphones and wearable technology, 2. Virtual Machines (VMs), 3. Telecommunications medicine,
This document provides an overview of Plus91 Technologies Pvt. Ltd., a technology services company catered to the healthcare market. It was founded in 2006 and offers digital marketing, desktop, web and mobile solutions for doctors, clinics, patients and pharmaceutical companies. The management team is described, including Nrip Nihalani, the Director of Product Management, and Aditya Patkar, the CEO. The company's products and services are outlined, including EMR software, digital marketing services, and add-on products. It focuses on using these solutions and services to address problems in the healthcare sector for doctors, clinics, hospitals, pathology labs and patients.
This document discusses remote healthcare solutions and applications. It provides examples of innovative technologies that allow patients to receive medical care and monitoring without having to visit a hospital or doctor's office. These include devices that transmit vital sign measurements in real time, virtual assistants that provide round-the-clock care, and remote surgery using 5G networks to reduce latency. The technologies aim to improve access and outcomes of healthcare while reducing costs.
This presentation summarizes our research on 40 companies from around the world that are leveraging Artificial Intelligence to improve the Healthcare Industry. They are all well-funded, have highly qualified CEOs & Boards, and are poised to achieve their product development milestones.
The I-Square Ventures proprietary rating algorithm indicates that almost all of these companies will receive more funding, and/or be acquired by larger companies.
Similar to What's Next: Innovation in Health & Wellness (20)
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In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
This document discusses how to engage and build businesses using technology to engage remote employees. It covers fostering collaboration, creativity and sharing in virtual environments. It also discusses how to keep teams engaged who are unfamiliar with remote work, and how to encourage positive behaviors despite technology limitations. The document provides advice on virtual leadership, building trust, team cohesion, inclusion, isolation, performance management and selecting collaborative technologies. It emphasizes focusing on real problems, partnering with IT, prioritizing important features, and introducing technology changes participatively.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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With Regards
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
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2. Hello!
Ritesh Patel
Chief Digital Officer
Ogilvy Health & Wellness
Thomas Crampton
Global Consulting Principal,
Marketing Transformation
OgilvyRED
3. What’s the weather like in your city?
Tell us where you’re dialing in from!
4. Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!
themarket.ogilvy.com
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Download the GoToWebinar app from the App Store or Google Play
5. TRENDS FOR 2018
•Mobile
•Connected devices
•Artificial Intelligence and Machine Learning
•AR and VR
•Voice & Chat
•Telehealth
•Blockchain
5
6. Mobile at the center
The Mobile Phone is the FIRST
INTERNET of THINGS device for
everyone
Sensors – Smart - Powerful and
…..Connected
6
13. CONNECTED DEVICES
• Connected devices that will talk to each other and enable not only the
delivery of care but, from the data these devices will generate, enable
precision medicine.
• Connected devices in the hospital will generate data for marketers and
medical to better understand the patient and programs for patients and
adherence
• Real time messaging at moment in time to devices based on data and
location
• Consumer data for better outcomes and adherence via patient
assistance programs that are tailored based on individuals and their data
• Collection of RWE data from sensors and wearables enabling
transparency in market access and drug pricing
13
15. 15
DELIVERY SYSTEMS ARE BEING CONNECTED
App is regulated medical device software that connects to an
autoinjector via Bluetooth and USB, syncing data to the cloud
System is the result of a journey from marketing project in 2009 (the first
branded app for patients available in the Apple App Store) to CE mark,
regulatory approval, and global rollout starting in 2016
COMPLIANCE DATA
INTERVENTION
19. AI & MACHINE LEARNING
• We have the ability to use massive computing power to crunch data and finally
achieve the dream of machine learning to power artificial intelligence.
• Clinical trial design and drug discovery will change rapidly as this computing
power is applied to vast amounts of structured and unstructured data
• Imaging systems will not require humans to interact with. Radiologists will be
replaced by machines
• The ability to predict behavior as well as disease prevalence will enable a change
in the way we forecast our business
• Married with natural language processing, adherence programs, support and
sales will move from delivery by humans to delivery by machines and bots
• Predictive modeling for all areas of marketing by usingAI to predict ROI on spend
by channel and media will become prevalent in 3-5 years
19
20. DEEP 6 AI
Using artificial intelligence on medical records,
Deep 6 AI finds more, better-matched patients
for clinical trials in minutes, not months,
getting life-saving cures to patients more
quickly.
P R O V I D E R S PH A R M A CR O s P A T I E N T S
21. DEEP 6 AI IN ACTION
Study 2: SGN-LIV1A in
Breast Cancer Patients
MD referrals/
IT queries
23
patients
6 months 8 patients 4+ months
AI
58
patients
8 minutes
52
patients
33
minutes
Study 1: Non-Small Cell
Lung Cancer Biomarker
22.
23. BABYLON HEALTH
• Raised $60m in April 2017
• Partnership with NHS
• Telemedicine capabilities to reduce the burden on the
NHS111 service reducing consultation costs by 80%
• Integrated AI Diagnosis tool with Machine learning
23
24. ZEBRA MEDICAL
This is what breast cancer looks
like to AI
It has been color-coded to make it
easier for a self-teaching neural
network to identify breast cancer.
Zebra Medical claims to have
been able to detect cancerous
cells with 91 per cent accuracy.
24
25. AR & VR
• With the launch of theApple VR SDK as well as on the heels of the popular
pokeman Go,AR is becoming mainstream and consumers are finally engaging
withAR. Virtual Reality becoming mainstream in medical education and
immersive training and learning
• HCPs will useAR to augment medical procedures, showcase MOAand
treatment pathways to to patients
• Patients will useAR to understand how the medicine they are prescribed works
and impacts their health
• HCP’s will learn using VR devices such as the Microsoft Hololens and 3D VR
hardware like Zspace, changing how we create content and deploy it for
education purposes
• Patients will use VR to understand how medicine works, explore worlds and
environments to help with better outcomes and engage with their care team
25
32. VOICE & CHAT
• The 3rd generation of human computer interaction is being enabled by machine
learning and natural language processing. Voice interaction is the norm on mobile
phones with the likes of Siri and OK Google. With the advent of theAmazonAlexa
device we are seeing the next generation of voice activation in the consumer space.
• On demand service at the moment it is required for HCP’s using Voice Systems will
become the norm
• Patients will use voice activated systems to track things, log things and get help
• Patient support programs will use a combination of voice activated systems, combined
with BOTS to provide the vast majority of services patients will need
• Humans will be replaced with machines that will learn and understand and carry out
mundane tasks that are currently provided by armies of call center and MSLfolks
• New Voice User Interface design, anthropology, human behavior, machine learning
and NLPskills will be required for this brave new world
32
33. VOICE WILL GROW SUBSTANTIALLY
33
Voice Adoption
Is Strong
Over a third of consumers in the
US use digital assistants weekly.
This is equivalent to Netflix’s
adoption level.
Source: Ovum Digital Consumer
Insights 2017
Communicating
With Enterprise
By 2020 consumers will manage
85% of their relationship with
enterprises without interacting
with a human
Source: Gartner
Voice Search
Mandatory
By 2020, 50% of searches will
be done completely via voice
Source: ComScore
34. Echo Plus
Echo Dot Echo Spot
Echo Show
ALEXA available today on a
range of Amazon and a
growing list of 3rd party devices
Echo
Fire TV
35. ecommerce
“Alexa, ask Starbucks to
reorder my coffee”
informational
“Alexa, ask Tide how to
remove coffee stains”
gaming & entertainment
“Alexa, tell Dunkirk I’m
ready to play”
branded experience
“Alexa, tell Johnnie
Walker I’m ready for a
guided taste test”
44. Telehealth and remote monitoring
•Telehealth systems will become sophisticated and enable the delivery of
care to the most remote parts of the world
•On demand access to specialists for remote areas of the world
•Ability to provide patient support to a larger population by using remote
monitoring impacting adherence
•Delivery of educational materials to remote HCP’s via telehealth systems
and connectivity with specialists
•Ability to bring clinical trials to remote parts of the world
•New content, capability and KOLmanagement skills will be required
44
48. BLOCKCHAIN
• Blockchain will enable the creation of a private and secure data exchange
capability for patients, payers and HCP’s
• Enable the ability to exchange secure data efficiently and remove silos of data for
marketers to access
• Enable infrastructure for collecting clinical trial data from participants for RWE and
end point
• Provide a new capability for management of private data with HIPAAcompliance
• Blockchain will create an environment of trust with health data and provide the
ability to collect and manage data for marketing, clinical and medical purposes
• New data science capabilities and data lake capabilities will be required for
Clinical and commercial business units
48
50. HEALTHCARE
50
Gem
Blockchain application platform for enterprises. For example, its first partner is Philips Blockchain Lab, a research center
on Blockchain who is exploring the uses of Blockchain technology in clinical trials.
Blockchain security company, seeking to register every update and access to healthcare records in the Blockchain. They
signed a deal with the Estonian e-Health Authority to secure the country’s health records, and created a network that can
be used by patients, providers, private companies or the government to access information in a safe way.
Australian Blockchain company that built a platform CyphMD’s to improve and facilitate data sharing using smart
contracts on the Ethereum Blockchain. Improved data sharing will influence the accuracy of the diagnosis and reduce the
potential for common clinical errors.
Platform that helps manage medical records using Ethereum Blockchain. It was created by MIT graduates with the goal to
give patients the control over their health data. Their prototype gives patients one-stop-shop access to their medical
history across multiple providers.
Blockchain application company operating out of San Francisco seeking to revolutionize the relationship between medical
researchers and users, so users can share their medical data while maintaining control.
Guardtime
Brontech
MedRec
Blockchain Health
Co.
51. HEALTHCARE
51
Pokitdok
Platform company offering 5 types of solutions: clearinghouse (X12), private label marketplace, scheduling, identity
management and payment optimization to improve communication among the medical community and reduce the
inefficiency of the healthcare system.
Help insurance companies use the Blockchain for their record keeping, so that all parties involved are able to easily verify
the accuracy of the claims and further increase efficiency in medical billing processes. They signed a deal with US health
data software provider to imprint their documents on the Blockchain to guarantee authenticity of sequence of events.
French startup looking to improve the major issue of lack of transparency and trust panning from data falsification in
pharmaceutical clinical trials. For example of 137 clinical trials it investigated during a study, 67 found outcomes they
weren’t expecting, and only 9 reported their results properly.
Global Blockchain platform company looking to solve problems in several industries. The startup partnered with Philips
Healthcare to work on the possible applications of Blockchain technology to improve the healthcare industry.
French startup using blockchain-based technologies to fight drug counterfeiting. Blockchain can improve drug traceability,
allow participants in the supply chain interact easily and alert the labs of fake drugs.
Factom
Stratumn
Tierion
Blockpharma
54. Questions?
Ritesh Patel
Chief Digital Officer
Ogilvy Health & Wellness
Thomas Crampton
Global Consulting Principal,
Marketing Transformation
OgilvyRED